The Role of Sales and Marketing in Market-Oriented Companies

Götz Oliver, Hölter Ann-Kristin, Krafft Manfred

Cite as

Götz, O., Hölter, A.-K., & Krafft, M. (2013). The Role of Sales and Marketing in Market-Oriented Companies. Journal of Personal Selling & Sales Management, Vol. 33(4), 353–371.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Journal of Personal Selling & Sales Management

Volume
Vol. 33

Issue
4

Start page
353

End page
371

Language
English