Device Switching in Online Purchasing: Examining the Strategic Contingencies
Cite as
de Haan, E., Kannan, P., Verhoef, P., & Wiesel, T. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing (J Mark), 2018(05).Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2018
Journal
Journal of Marketing
Volume
2018
Issue
05
Language
English
ISSN
0022-2429
DOI