Device Switching in Online Purchasing: Examining the Strategic Contingencies

de Haan E., Kannan P.K., Verhoef P.C., Wiesel Thorsten



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of Marketing

Volume
2018

Issue
05

Language
English

ISSN
0022-2429

DOI