Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations

Wiesel T., Kräussl R., Srivastava, R.

Cite as

Wiesel, T., Kräussl, R., Srivastava, , & R., (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the INFORMS Marketing Science Conference 2008, Vancouver, Kanada. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2008

Conference
INFORMS Marketing Science Conference 2008

Venue
Vancouver, Kanada

Language
English