The relative strength of affective commitment in securing loyalty in service relationships

Meffert Heribert, Evanschitzky Heiner, Iyer Gopalkrishnan R., Plassmann Hilke, Niessing Joerg



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2006

Journal
Journal of Business Research

Volume
59

Pages range
1207-1213