The relative strength of affective commitment in securing loyalty in service relationships
Meffert Heribert, Evanschitzky Heiner, Iyer Gopalkrishnan R., Plassmann Hilke, Niessing Joerg
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2006
Journal
Journal of Business Research
Volume
59
Pages range
1207-1213
Language
English
ISSN
0148-2963