The relative strength of affective commitment in securing loyalty in service relationships

Meffert Heribert, Evanschitzky Heiner, Iyer Gopalkrishnan R., Plassmann Hilke, Niessing Joerg

Publication type

Article in Journal

Peer reviewed

Yes

Publication status

Published

Year

2006

Journal

Journal of Business Research

Volume

59

Pages range

1207-1213