The relative strength of affective commitment in securing loyalty in service relationships
Meffert Heribert, Evanschitzky Heiner, Iyer Gopalkrishnan R., Plassmann Hilke, Niessing Joerg
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2006
Journal
Journal of Business Research
Volume
59
Pages range
1207-1213