Applicability of Pay-What-You-Want to High-Value Goods A Case Study

Roggentin, A.S.

Cite as

Roggentin, A. (2019). Applicability of Pay-What-You-Want to High-Value Goods A Case Study. Marketing Review St. Gallen, 2019(5), 56–63.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2019

Journal
Marketing Review St. Gallen

Volume
2019

Issue
5

Start page
56

End page
63

Language
English