Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn

Mantrala, M. K.; Krafft, M.


Abstract



Publication type
Chapter in Book

Publication status
Published

Year
2010

Book title
Retailing in the 21st Century: Current and Future Trends

Editor
Krafft, M.; Mantrala, M. K.

Start page
43

End page
60

Edition
2. Auflage

Publisher
Springer

Place
Berlin