Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn
Mantrala, M. K.; Krafft, M.
Abstract
Publication type
Research article (book contribution)
Publication status
Published
Year
2010
Book title
Retailing in the 21st Century: Current and Future Trends
Editor
Krafft, M.; Mantrala, M. K.
Start page
43
End page
60
Edition
2. Auflage
Publisher
Springer
Place
Berlin