Channel-Based Price Differentiation: Does It Affect Customer Retention and Is It Feasible for Mobile Communications Retailer?

Paul Michael, Beckmann Julia

Cite as

Paul, M., & Beckmann, J. (2012). Channel-Based Price Differentiation: Does It Affect Customer Retention and Is It Feasible for Mobile Communications Retailer?. In Enhancing Knowledge Development in Marketing: Proceedings of the 2012 AMA Winter Educators´ Conference. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2012

Conference
Enhancing Knowledge Development in Marketing: Proceedings of the 2012 AMA Winter Educators´ Conference

Volume
23

Language
English