Marketing Return on Investment (MROI). Leitgrößen zur Steuerung

Meffert Heribert, Perrey Jesko

Cite as

Meffert, H., & Perrey, J. (2008). Marketing Return on Investment (MROI). Leitgrößen zur Steuerung. Marketing Review St. Gallen, 25, 52–56.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2008

Journal
Marketing Review St. Gallen

Volume
25

Start page
52

End page
56

Language
German