On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior
Allendorf Julian F., Kroschke Mirja, Krafft Manfred
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
47th European Marketing Academy (EMAC) Conference
Venue
Glasgow, United Kingdom
Language
English