The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty

Ou Y.-C., Wiesel T., Verhoef P.

Cite as

Ou, Y.-C., Wiesel, T., & Verhoef, P. (2013). The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2013

Conference
EMAC Conference 2013

Venue
Istanbul, Türkei

Language
English