The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty
Ou Y.-C., Wiesel T., Verhoef P.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2013
Conference
EMAC Conference 2013
Venue
Istanbul, Türkei
Language
English