@incollection{BackhausK2019HowCollaboration,
  author = {K Backhaus and U König},
  title = {How Collaboration and Digitization Transform Large Project Business},
  booktitle = {Collaboration in the Digital Age. How Technology Enables Individuals, Teams and Businesses},
  pages = {207--225},
  editor = {K Riemer and S Schellhammer and M Meinert},
  year = {2019},
  publisher = {Springer},
  note = {Publication status: Published}
}

@incollection{BackhausHL2017WerSichInFixkosten,
  author = {K Backhaus and  Hildebrand and  L},
  title = {Wer sich in Fixkosten begibt, kommt darin um --- oder doch nicht?},
  booktitle = {Controlling},
  pages = {265--279},
  editor = {A Hoffjan and T Knauer and A Wömpener},
  year = {2017},
  publisher = {Schäffer-Porschel},
  address = {Stuttgart},
  isbn = {978-3-7910-3835-3},
  note = {Publication status: Published}
}

@incollection{BackhausP2017VomHomoOeconomicus,
  author = {K Backhaus and T Paulsen},
  title = {Vom Homo Oeconomicus zum Homo Digitalis: Die Veränderung der Informationsasymmetrien durch die Digitalisierung},
  booktitle = {Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung},
  pages = {139--142},
  editor = {M Bruhn and M Kirchgeorg},
  year = {2017},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausHW2017Kundenbindung,
  author = {Klaus Backhaus and Luise Hildebrand and Sascha Witt},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {9},
  pages = {221--248},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2017},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BeckerBBMPBBCVHLPTW2017Entwicklung,
  author = {Jörg Becker and Klaus Backhaus and Margret Borchert and Martin Matzner and Florian Plenter and Stefan Benthaus and Jan Hendrik Betzing and Friedrich Chasin and Moritz {von Hoffen} and Matthias Löchte and Sarah Pütz and Lydia Todenhöfer and Anna Weiße},
  title = {Entwicklung einer Peer-to-Peer Sharingplattform für das Laden von Elektrofahrzeugen},
  booktitle = {Dienstleistungen als Erfolgsfaktor für Elektromobilität. Ergebnisse aus dem Förderschwerpunkt “Dienstleistungsinnovationen für Elektromobilität”},
  pages = {62--69},
  editor = {Walter Ganz and Achim Kampker and Gerhard Satzger},
  year = {2017},
  publisher = {Fraunhofer Verlag},
  address = {Stuttgart},
  isbn = {978-3-8396-1212-5},
  url = {http://www.elektromobilitaet-dienstleistungen.de/wp-content/uploads/2017/07/Dienstleistungen-als-Erfolgsfaktor-fuer-Elektromobilitaet_Ergebnisse-Foerderschwerpunkt_BMBF_2017.pdf},
  note = {Publication status: Published}
}

@incollection{BackhausKB2016Markenmigration,
  author = {K Backhaus and U König and M Bieling},
  title = {Markenmigration},
  booktitle = {Handbuch Markenführung},
  pages = {1--19},
  editor = {F Esch},
  year = {2016},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausM2016Systematische,
  author = {Klaus Backhaus and Sina Mohr},
  title = {Systematische Zerlegung von Konsistenzmatrizen in der Szenarioanalyse},
  booktitle = {Vorrausschau und Technologieplanung},
  pages = {377--396},
  series = {Vorrausschau und Technologieplanung},
  volume = {360},
  editor = {Jürgen Gausemeier},
  year = {2016},
  publisher = {HNI-Verlagsschriftenreihe},
  address = {Paderborn},
  isbn = {978-3-942647-79-3},
  note = {Publication status: Published}
}

@incollection{Backhaus2015Geschaeftstypenwahl,
  author = {Klaus Backhaus},
  title = {Geschäftstypenwahl im B2B-Bereich},
  booktitle = {Entrepreneurial Marketing},
  edition = {2},
  pages = {277--298},
  editor = {Jörg Freiling and Tobias Kollmann},
  year = {2015},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {I. Geiger and R. Wilken and K. Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {M. Haase and S. Fließ and  Jacob and  F. and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {Igmar Geiger and Robert Wilken and Klaus Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {S. Fließ and M. Haase and F. Jacob and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{KrafftB2015Vertriebssteuerung,
  author = {M. Krafft and C. Bosch},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Business-to-Business-Marketing},
  pages = {623--648},
  editor = {K. Backhaus and M. Voeth},
  year = {2015},
  publisher = {Springer Fachmedien},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBBBBBDKRRW2014Effizienzmessung,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Dominic Breuker and Ole Bröker and Philipp Alexander Brüne and Hanns-Alexander Dietrich and Ralf Knackstedt and Hans Peter Rauer and Florian Reichle and Robert Wilken},
  title = {Effizienzmessung industrieller Dienstleistungen mittels Data Envelopment Analysis (ServDEA)},
  booktitle = {Produktivität von Dienstleistungen},
  pages = {53--133},
  editor = {K Möller and W Schultze},
  year = {2014},
  publisher = {Springer Fachmedien Wiesbaden},
  isbn = {978-3-658-04085-7},
  doi = {10.1007/978-3-658-04086-4_2},
  note = {Publication status: Published}
}

@incollection{BackhausBW2011Produktivitaetsmessung,
  author = {Klaus Backhaus and Ole Bröker and Robert Wilken},
  title = {Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA},
  booktitle = {Bruhn M., Hadwich K.: Dienstleistungsproduktivität --- Management --- Prozessgestaltung, Kundenperspektive},
  pages = {225--245},
  volume = {1},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBN2011Strategisches,
  author = {Klaus Backhaus and Michael Budt and Harald Neun},
  title = {Strategisches Vertriebsmanagement},
  booktitle = {Homburg C., Wieseke J.: Handbuch Vertriebsmanagement --- Strategie, Führung, Informationsmanagement},
  pages = {35--55},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBKM2010Kundenbindung,
  author = {K Backhaus and C Baumeister and M Koch and K Mühlfeld},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {245--276},
  year = {2010},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausEG2009DieVernetzung,
  author = {K Backhaus and M Eisenbeiß and E Grotkoop},
  title = {Die Vernetzung der betriebswirtschaftlichen Forschung --- Strukturen und Entwicklung},
  booktitle = {Distribution und Handel  in Theorie und Praxis, Festschrift für Dieter Ahlert zum 65. Geburtstag},
  pages = {3--21},
  year = {2009},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausFW2008WegeZuEiner,
  author = {K Backhaus and M Frohs and M Weddeling},
  title = {Wege zu einer erfolgreichen Marktpositionierung --- eine Einführung},
  booktitle = {Tagungsband Karlsruher Arbeitsgespräche Produktionsforschung 2008},
  pages = {90--98},
  year = {2008},
  publisher = {},
  address = {Karlsruhe},
  note = {Publication status: Published}
}

@incollection{BackhausRW2008Internationale,
  author = {K Backhaus and M Reinhard and H Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Fallstudien zum Internationalen Management},
  pages = {624--629},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2008Internationale,
  author = {K Backhaus and R Wilken},
  title = {Internationale Preiskoordination --- Auswirkungen der Parametrisierung von Arbitrageneigungsfunktionen,},
  booktitle = {Management der Internationalisierung, Festschrift für Michael Kutschker zum 65. Geburtstag},
  pages = {293--310},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBBKW2008Zahlungsbereitschaften,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Ralf Knackstedt and Matthias Weddeling},
  title = {Zahlungsbereitschaften für Geschäftsmodelle produktbegleitender Dienstleistungen --- Wirtschaftlichkeit bei der Vermarktung hybrider Produkte},
  booktitle = {Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen Beiträge der 7. Dienstleistungstagung des BMBF},
  pages = {383--391},
  editor = {Inken Gatermann and Myriam Fleck},
  year = {2008},
  publisher = {Campus Verlag},
  address = {Frankfurt am Main},
  isbn = {978-3-593-38740-6},
  note = {Publication status: Published}
}

@incollection{Backhaus2007Rechtlicher,
  author = {K Backhaus},
  title = {Rechtlicher Markenschutz und seine ökonomische (Re-) Interpretation},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {1--19},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB2007VonDerVirtual,
  author = {K Backhaus and B Blechschmidt},
  title = {Von der Virtual Community zur Virtual World --- Die Marke in Second Life},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {321--336},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausS2007Marketing,
  author = {K Backhaus and H Schneider},
  title = {Marketing: Ein Interpretationsversuch aus Münsteraner Perspektive},
  booktitle = {Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel, Festschrift für Heribert Meffert zum 70. Geburtstag},
  pages = {13--29},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007NeueHerausforderungen,
  author = {K Backhaus and M Weddeling},
  title = {Neue Herausforderungen an die Vermarktung von produktbegleitenden Dienstleistungen},
  booktitle = {Innovation Driven Marketing --- Vom Trend zur innovativen Marketinglösung},
  pages = {84--86},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007Forschungsmethoden,
  author = {K Backhaus and R Weiber},
  title = {Forschungsmethoden der Datenauswertung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {524--535},
  year = {2007},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB2006WahreKunst,
  author = {K Backhaus and H Bonus},
  title = {Wahre Kunst oder Ware Kunst?},
  booktitle = {Kundenorientierung im Kulturbetrieb},
  pages = {79--90},
  year = {2006},
  publisher = {VS Verlag für Sozialwissenschaften},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS2006MarkenImInternet,
  author = {K Backhaus and T Sabel},
  title = {Marken im Internet --- Aspekte der Hybrid- und Onlinemarkenführung},
  booktitle = {Internetökonomie --- Ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme,},
  pages = {45--70},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW2006Dynamische,
  author = {K Backhaus and R Wilken},
  title = {Dynamische Effizienzmessung im Vertriebscontrolling: Eine empirische Anwendung der Window Analysis},
  booktitle = {Markeneffizienz},
  pages = {139--155},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB2005Laenderrisikoanalyse,
  author = {K Backhaus and Ch Braun},
  title = {Länderrisikoanalyse bei Direktinvestitionen --- Eine systematisierende Beurteilung von Methoden zur Risikoevaluation aus einzelwirtschaftlicher Perspektive},
  booktitle = {Entscheidungsorientierte Volkswirtschaftslehre, Festschrift für Gustav Dieckheuer},
  pages = {15--34},
  year = {2005},
  publisher = {Peter Lang Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{BackhausGW2005Effizienzorientierte,
  author = {K Backhaus and I Geiger and R Wilken},
  title = {Effizienzorientierte Technologiebewertung mit Hilfe der Data Envelopment Analysis (DEA)},
  booktitle = {Technologiemanagement & Marketing --- Herausforderungen eines integrierten Innovationsmanagements},
  pages = {289--306},
  year = {2005},
  publisher = {DUV Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausVDHVW2005Preisverhandlungen,
  author = {K Backhaus and J {van Doorn} and U Herbst and M Voeth and R Wilken},
  title = {Preisverhandlungen im B2B-Marketing},
  booktitle = {Pricing-Forschung in Deutschland},
  pages = {1--15},
  year = {2005},
  publisher = {Wiss. Gesellschaft für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{BackhausV2005Industrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Industriegütermarketing --- Bewährte Erkenntnisse und innovative Perspektiven},
  booktitle = {Innovatives Marketing: Entscheidungsfelder --- Management --- Instrumente},
  pages = {503--522},
  year = {2005},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausA2004EthischeVerantwortung,
  author = {K Backhaus and D Aufderheide},
  title = {Ethische Verantwortung als Führungsaufgabe},
  booktitle = {Management mit Vision und Verantwortung --- Eine Herausforderung an Wissenschaft und Praxis, Festschrift für Hans Raffée zum 75. Geburtstag},
  pages = {451--466},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausH2004Technologiemanagement,
  author = {K Backhaus and T Hillig},
  title = {Technologiemanagement},
  booktitle = {Handwörterbuch Unternehmensführung und Organisation, 4., völlig neu bearb. Aufl.},
  pages = {1418--1428},
  editor = {G. Schreyögg and Werder A. v.},
  year = {2004},
  publisher = {Schaeffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK2004GrauIstAlle,
  author = {K Backhaus and G Niebaum G Kottmann},
  title = {Grau ist alle Theorie, entscheidend ist auf´m Platz},
  booktitle = {Business-to-Business im Profifußball},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMO2004BusinessToBusiness,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  booktitle = {Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers},
  pages = {181--222},
  year = {2004},
  publisher = {Haworth Press},
  address = {Binghamton},
  note = {Publication status: Published}
}

@incollection{BackhausVD2004Zufriedenheitsdynamik,
  author = {K Backhaus and J {van Doorn}},
  title = {Zufriedenheitsdynamik bei gewerblichen Verkehrsdienstleistungen},
  booktitle = {Marktdynamik und Innovation},
  pages = {249--272},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausWB2004EinsatzInternetgestuetzter,
  author = {K Backhaus and H Werthschulte and M Bieling},
  title = {Einsatz internetgestützter Lehrkonzepte in einem Massenstudiengang: Erfahrungen und Herausforderungen für die Zukunft},
  booktitle = {Trendberichte zum Controlling: Festschrift für Heinz Lothar Grob},
  pages = {539--549},
  year = {2004},
  publisher = {Physica Verlag},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{BackhausW2004Internationale,
  author = {K. Backhaus and H. Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Zentes, J./Swoboda, B. (Hrsg.), Fallstudien zum Internationalen Management: Grundlagen --- Praxiserfahrungen --- Perspektiven, 2., vollst. Überarb. Aufl.},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB2003Zufriedenheit,
  author = {K Backhaus and M Bauer},
  title = {Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Relationship Marketing --- Standortbestimmung und Perspektiven},
  pages = {106--138},
  year = {2003},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausBS2003Strategische,
  author = {K Backhaus and Ch Braun and H Schneider},
  title = {Strategische Globalisierungspfade},
  booktitle = {Handbuch Strategisches Management},
  pages = {67--86},
  year = {2003},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMBE2003Wirtschaftspruefer,
  author = {K Backhaus and H Meffert and M Bongartz and M Eschweiler},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausVD2003DynamicsOf,
  author = {K Backhaus and J {van Doorn}},
  title = {Dynamics of Relationship Satisfaction --- Work in progress paper -},
  booktitle = {Relationship Marketing, Customer Relationship Management and Marketing Management: Co-Operation --- Competition --- Co-Evolution?},
  pages = {373--394},
  year = {2003},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW2003DieProjektfinanzierung,
  author = {K Backhaus and H Werthschulte},
  title = {Die Projektfinanzierung im Kontext der internationalen Auftragsfinanzierung},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {1--9},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWL2003EvolutionDer,
  author = {K Backhaus and H Werthschulte and Ch Lang},
  title = {Evolution der Projektfinanzierungsstrukturen im Energiesektor am Beispiel der Stromerzeugung in den USA},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {121--144},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWS2003EinsatzVon,
  author = {K Backhaus and H Werthschulte and Lünzum U Schulte},
  title = {Einsatz von Simulationsverfahren zur Bewertung von Projektfinanzierungsvorhaben --- Eine Analyse am Beispiel der Simulationssoftware INFRISK},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {169--191},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausBEM2003Wirtschaftspruefer,
  author = {K. Backhaus and M. Bongartz and M. Eschweiler and H. Meffert},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  editor = {J. Baetge},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausBT2002Produktmanagement,
  author = {K Backhaus and L Brzoska and G Theile},
  title = {Produktmanagement für Dienstleistungsunternehmen},
  booktitle = {Marketing-Management und Unternehmensführung: Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag},
  pages = {637--676},
  year = {2002},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK2001MarketingVon,
  author = {K Backhaus and C Kleikamp},
  title = {Marketing von investiven Dienstleistungen},
  booktitle = {Handbuch Dienstleistungsmanagement},
  pages = {73--101},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausK2001DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von KKV auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {573--594},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausV2000KundenAlsVertriebsorgan,
  author = {K Backhaus and M Voeth},
  title = {Kunden als Vertriebsorgan: Organisation und Management temporärer Nachfragergruppen},
  booktitle = {Vertriebsszenarien 2005 --- Verkaufen im 21. Jahrhundert},
  pages = {46--50},
  year = {2000},
  publisher = {Ueberreuter Verlag},
  address = {St. Gallen/Wien},
  note = {Publication status: Published}
}

@incollection{Backhaus1999Betriebswirtschaftliche,
  author = {K Backhaus},
  title = {Betriebswirtschaftliche Vereinigungen --- Ihre Bedeutung für die Verbreitung ökonomischen Gedankenguts},
  booktitle = {100 Jahre Betriebswirtschaftslehre in Deutschland},
  pages = {213--229},
  year = {1999},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB1999KritischeEreignisse,
  author = {K Backhaus and M Bauer},
  title = {Kritische Ereignisse und Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Strategisches Management und Marketing; Festschrift für Richard Kühn},
  pages = {157--187},
  year = {1999},
  publisher = {Haupt Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1999ClaimManagement,
  author = {K Backhaus and T Köhl},
  title = {Claim-Management im internationalen Anlagengeschäft},
  booktitle = {Festschrift für Bernhard Großfeld zum 65. Geburtstag},
  pages = {17--34},
  year = {1999},
  publisher = {Verlag Recht und Wirtschaft},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Backhaus1998Kundenbindung,
  author = {K Backhaus},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement: Grundlagen --- Konzepte --- Erfahrungen},
  pages = {301--325},
  year = {1998},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1998EinsatzDer,
  author = {K Backhaus and J Büschken},
  title = {Einsatz der Kausalanalyse in der empirischen Forschung zum Investitionsgütermarketing},
  booktitle = {Die Kausalanalyse: ein Instrument der empirischen betriebswirtschaftlichen Forschung},
  pages = {150--168},
  year = {1998},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1998Strategische,
  author = {K Backhaus and J Büschken},
  title = {Strategische Optionen der DB Cargo im nationalen Kombinierten Ladungsverkehr},
  booktitle = {Vorträge und Studien aus dem Institut für Verkehrswissenschaft an der Universität Münster, Heft 32},
  pages = {35--58},
  year = {1998},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausS1998Akzeptanzforschung,
  author = {K Backhaus and E Stadie},
  title = {Akzeptanzforschung bei technologischen Basisinnovationen: Methodische Probleme und Lösungsansätze},
  booktitle = {Probleme und Trends in der Marketing-Forschung: Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag},
  pages = {169--191},
  year = {1998},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Beschleunigungsfieber,
  author = {K Backhaus},
  title = {Beschleunigungsfieber --- Ökonomie und die Diktatur der Gegenwart},
  booktitle = {Jubiläumsbuch der Schlütersche Verlagsanstalt},
  pages = {126--132},
  year = {1997},
  publisher = {},
  address = {Hannover},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Entwicklungspfade,
  author = {K Backhaus},
  title = {Entwicklungspfade im Investitionsgütermarketing},
  booktitle = {Marktleistung und Wettbewerb: Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung. Festschrift zum 65. Geburtstag von W.H. Engelhardt},
  pages = {33--62},
  year = {1997},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1997WhatDoWeKnow,
  author = {K Backhaus and J Büschken},
  title = {What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions},
  booktitle = {Relationships and Networks in International Markets},
  pages = {13--36},
  year = {1997},
  publisher = {Pergamon Verlag},
  address = {Oxford},
  note = {Publication status: Published}
}

@incollection{BackhausF1997Fixkostenmanagement,
  author = {K Backhaus and S Funke},
  title = {Fixkostenmanagement},
  booktitle = {Kostenmanagement --- Wettbewerbsvorteile durch systematische Kostensteuerung},
  pages = {29--43},
  year = {1997},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Gewinnrealisierung,
  author = {K Backhaus},
  title = {Gewinnrealisierung im Anlagengeschäft vor dem Hintergrund nationaler und internationaler Rechnungslegungsvorschriften},
  booktitle = {Rechnungslegung, Prüfung und Beratung --- Herausforderungen für den Wirtschaftsprüfer, Festschrift für Rainer Ludewig},
  pages = {21--51},
  year = {1996},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Grossanlagenbau,
  author = {K Backhaus},
  title = {Großanlagenbau},
  booktitle = {Handwörterbuch der Produktionswirtschaft},
  pages = {601--613},
  year = {1996},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausAB1996TheParadox,
  author = {K Backhaus and B Adolphs and J Büschken},
  title = {The Paradox of Unsatisfying but Stable Vertical Relationships --- A Look at German Car Suppliers},
  booktitle = {Development, Management, and Governance of Relationships},
  pages = {281--297},
  year = {1996},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausK1996Qualitaets,
  author = {K Backhaus and D W Kleine},
  title = {Qualitäts- und Kostenführerschaft als strategische Konzeption für Kreditinstitute},
  booktitle = {Ertragsmanagement und Rationalisierung in Kreditinstituten},
  pages = {17--44},
  year = {1996},
  publisher = {Knapp Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Backhaus1995Anlagenmarketing,
  author = {K Backhaus},
  title = {Anlagenmarketing},
  booktitle = {Handwörterbuch des Marketing},
  pages = {63--74},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1995Organisationales,
  author = {K Backhaus and J Büschken},
  title = {Organisationales Kaufverhalten},
  booktitle = {Handwörterbuch des Marketing},
  pages = {1954--1966},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1995DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von komparativen Konkurrenzvorteilen (KKV) auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {457--476},
  year = {1995},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1995Dynamische,
  author = {K Backhaus and G-M Späth},
  title = {Dynamische Preisplanung auf mehrdimensionalen Märkten --- Das Beispiel Telekommunikation},
  booktitle = {Dynamik und Risikofreude in der Unternehmensführung: ein Workshop für und mit Professor Dr. Dr. h.c. Helmut Koch aus Anlaß seines 75. Geburtstages},
  pages = {97--122},
  year = {1995},
  publisher = {ZfB-Edition},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Herausforderung neuer Kooperationsformen},
  booktitle = {Stabilität und Effizienz hybrider Organisationsformen --- Die Kooperation im Lichte der Neuen Institutionenökonomik},
  pages = {63--83},
  year = {1995},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Innovations,
  author = {K Backhaus and M Voeth},
  title = {Innovations- und Technologiemarketing},
  booktitle = {Handbuch Technologiemanagement},
  pages = {396--408},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Internationales,
  author = {K Backhaus and M Voeth},
  title = {Internationales Investitionsgütermarketing},
  booktitle = {Internationales Marketing-Management},
  pages = {387--409},
  year = {1995},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Backhaus1994Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  volume = {2},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausEF1994Marketingstrategien,
  author = {K Backhaus and H-J Ewers and M Fonger},
  title = {Marketingstrategien für den schienengebundenen Güterfernverkehr,},
  booktitle = {Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster, Nr. 126},
  year = {1994},
  publisher = {},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BackhausG1994EpidemieDes,
  author = {K Backhaus and K Gruner},
  title = {Epidemie des Zeitwettbewerbs},
  booktitle = {Die Beschleunigungsfalle oder der Triumph der Schildkröte},
  pages = {19--46},
  editor = {K Bonus H Backhaus},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausH1994Marketingimplementierung,
  author = {K Backhaus and J Hilker},
  title = {Marketingimplementierung in Unternehmen der Investitionsgüterindustrie},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {241--264},
  editor = {M Bruhn and H Meffert and F Wehrle},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausSU1994Projektfinanzierung,
  author = {K Backhaus and J Schill and H Ueckermann},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch des Bank- und Finanzwesens},
  pages = {531--556},
  editor = {W Gerke and M Steiner},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausS1994Herausforderungen,
  author = {K Backhaus and G-M Späth},
  title = {Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management},
  booktitle = {Technologie-Management und Technologien für das Management},
  pages = {19--39},
  editor = {E Zahn},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1994Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Erfolgversprechender Weg zur Existenzsicherung in der Textil- und Bekleidungsindustrie?},
  booktitle = {Existenzsicherung in der textilen Kette durch horizontale und vertikale Kooperation. Realität --- Vision --- Utopie?},
  pages = {10--38},
  series = {Schriftenreihe des Textilverbandes Nord-West},
  volume = {94},
  number = {94},
  editor = {Nord-West Textilverband},
  year = {1994},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Geschaeftstypspezifisches,
  author = {K Backhaus},
  title = {Geschäftstypspezifisches Investitionsgütermarketing},
  booktitle = {Strategien für Investitionsgütermärkte, Antworten auf neue Herausforderungen},
  pages = {100--109},
  editor = {W Droege and K Backhaus and R Weiber},
  year = {1993},
  publisher = {Verlag Moderne Industrie},
  address = {Landsberg/Lech},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {1936--1951},
  volume = {2},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handbuch des Finanzmanagements. Instrumente und Märkte der Unternehmensfinanzierung},
  pages = {531--556},
  year = {1993},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW1993DasIndustrielle,
  author = {K Backhaus and R Weiber},
  title = {Das industrielle Anlagengeschäft --- ein Dienstleistungsgeschäft?},
  booktitle = {Industrielle Dienstleistungen},
  pages = {67--84},
  editor = {H Simon},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1992MessenAlsInstitution,
  author = {K Backhaus},
  title = {Messen als Institution der Informationspolitik},
  booktitle = {Marktorientierte Unternehmensführung im Maschinenbau, Philosophie, Strategie, Operative Aufgabe},
  pages = {12--30},
  year = {1992},
  publisher = {Maschinenbau-Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Backhaus1992Unternehmenskulturelle,
  author = {K Backhaus},
  title = {Unternehmenskulturelle Anpassung --- Von der Plan- zur Marketingorientierung},
  booktitle = {Marktorientierte Unternehmensführung in den neuen Bundesländern --- Bestandsaufnahme und Ausblick, Dokumentationspapier Nr. 69 der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e.V.},
  pages = {4--23},
  year = {1992},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausDZ1992Organisation,
  author = {K Backhaus and R {de Zoeten}},
  title = {Organisation der Produktentwicklung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {2024--2039},
  year = {1992},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1991Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing für den Mittelstand},
  booktitle = {Zukunftssicherung durch Strategische Unternehmensführung},
  pages = {251--257},
  year = {1991},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausHM1990ThesenZumMarketing,
  author = {K Backhaus and J Hensmann and H Meffert},
  title = {Thesen zum Marketing im Europäischen Binnenmarkt --- ein Ausblick},
  booktitle = {Marktorientierte Unternehmensführung im Europäischen Binnenmarkt},
  pages = {209--213},
  editor = {Heribert Meffert and Manfred Kirchgeorg},
  year = {1990},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1990Integrierte,
  author = {K Backhaus and M Meyer},
  title = {Integrierte Marketing-Logistik},
  booktitle = {Investitionsgütermarketing, Positionsbestimmung und Perspektiven},
  pages = {241--268},
  year = {1990},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and K Piltz},
  title = {Strategische Allianzen --- eine neue Form kooperativen Wettbewerbs?},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {1--10},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and W Plinke},
  title = {Strategische Allianzen als Antwort auf veränderte Wettbewerbsstrukturen},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {21--34},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handbuch des Marketing},
  pages = {699--723},
  year = {1989},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Zulieferermarketing,
  author = {K Backhaus},
  title = {Zulieferermarketing: Schnittstellenmanagement zwischen Lieferant und Kunde},
  booktitle = {Schnittstellenmanagement},
  pages = {287--304},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989WasHeisst,
  author = {K Backhaus},
  title = {"Was heißt und zu welchem Ende studirt man...“ Allgemeine Betriebswirtschaftslehre?},
  booktitle = {Festschrift zum 70. Geburtstag von Helmut Koch},
  pages = {35--50},
  year = {1989},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {1728--1736},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Auftragsfinanzierung,
  author = {K Backhaus},
  title = {Auftragsfinanzierung, internationale},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {49--67},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1988DerJahresabschluss,
  author = {K Backhaus},
  title = {Der Jahresabschluß im industriellen Anlagengeschäft},
  booktitle = {TV-Lehrbriefe},
  year = {1988},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW1988Integration,
  author = {K Backhaus and PA Weiss},
  title = {Integration von betriebswirtschaftlich und technisch orientierten Systemtechnologien in der Fabrik der Zukunft},
  booktitle = {Produktionsplanung und -steuerung I},
  pages = {47--72},
  series = {Schriften zur Unternehmensführung},
  year = {1988},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausM1987DieBeurteilung,
  author = {K Backhaus and M Meyer},
  title = {Die Beurteilung von Länderrisiken beim Anlagenexport},
  booktitle = {Auftragsfinanzierung im industriellen Anlagengeschäft},
  pages = {39--61},
  year = {1987},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1987Laenderrisiken,
  author = {K Backhaus and M Meyer},
  title = {Länderrisiken im internationalen Marketing},
  booktitle = {Jahrbuch des Marketing, 4. Ausgabe},
  pages = {103--112},
  year = {1987},
  publisher = {Vulkan-Verlag},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{BackhausS1987AuslandsmarkterschliessungsStrategien,
  author = {K Backhaus and A M Stockert},
  title = {Auslandsmarkterschließungs-Strategien},
  booktitle = {TV-Lehrbriefe},
  year = {1987},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Backhaus1986CountryRisk,
  author = {K Backhaus},
  title = {Country Risk Assessment in International Industrial Marketing},
  booktitle = {Industrial Marketing --- A German American Perspective},
  pages = {245--273},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Backhaus1986Industrial,
  author = {K Backhaus},
  title = {Industrial Marketing: State of the Art in Germany},
  booktitle = {Industrial Marketing --- A German-American Perspective},
  pages = {3--14},
  editor = {K Backhaus and DT Wilson},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  isbn = {3540161147},
  note = {Publication status: Published}
}

@incollection{Backhaus1985DerEinsatz,
  author = {K Backhaus},
  title = {Der Einsatz Neuer Medien im Investitionsgüter-Marketing},
  booktitle = {Marktorientierte Unternehmensführung und Innovation --- Neue Kommunikationstechnologien als Herausforderung an das Marketing},
  pages = {101--115},
  year = {1985},
  publisher = {Regensberg Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausWM1985ALISRELModel,
  author = {K Backhaus and R Weiber and M Meyer},
  title = {A LISREL-Model for Country Risk Assessment},
  booktitle = {Developments in Marketing Science, Vol. VIII},
  pages = {437--441},
  year = {1985},
  publisher = {},
  address = {Atlanta, Georgia},
  note = {Publication status: Published}
}

@incollection{Backhaus1984PlaedoyerFuer,
  author = {K Backhaus},
  title = {Plädoyer für eine neue „spezielle BWL},
  booktitle = {Die ganzheitlich-verstehende Betrachtung der sozialen Leistungsordnung},
  pages = {543--560},
  year = {1984},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausD1984Anfragenselektion,
  author = {K Backhaus and H Dringenberg},
  title = {Anfragenselektion},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {53--92},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausHMH1984EinVertriebsinformationssystem,
  author = {K Backhaus and W Hiss and H Müller-Hillebrand},
  title = {Ein Vertriebsinformationssystem als Planungsgrundlage im industriellen Anlagengeschäft},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {95--112},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1983DerEntscheidungs,
  author = {K Backhaus},
  title = {Der entscheidungs- und verhaltensorientierte Ansatz in der Investitionsgüter-Werbung},
  booktitle = {Handbuch der Investitionsgüter-Werbung},
  pages = {41--64},
  year = {1983},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1983Previsione,
  author = {K Backhaus and W Simon},
  title = {Previsione della domanda di beni di investimento in singole aziende per mezzo di indicatori anticipatori},
  booktitle = {Rassegna della letteratura sui cicli economici, XXV. No. 2},
  pages = {37--61},
  year = {1983},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausS1982Forecasting,
  author = {K Backhaus and W Simon},
  title = {Forecasting the company-specific demand for industrial goods by leading indicators},
  booktitle = {International Research on Business Cycle Surveys},
  pages = {465--469},
  year = {1982},
  publisher = {Gower Verlag},
  address = {Hampshire},
  note = {Publication status: Published}
}

@incollection{Backhaus1977Bestimmungsfaktoren,
  author = {K Backhaus},
  title = {Bestimmungsfaktoren der Lieferantenauswahl als Basis einer Marktsegmentierung im internationalen Anlagengeschäft},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {57--72},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@incollection{BackhausG1977DasAnlagenMarketing,
  author = {K Backhaus and B Günter},
  title = {Das Anlagen-Marketing in der betriebswirtschaftlichen Literatur},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {197--208},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@book{BackhausEPW2018Multivariate,
  author = {K Backhaus and B Erichson and W Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  edition = {15},
  year = {2018},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausEPW2015Multivariate,
  author = {K. Backhaus and B. Erichson and W. Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  edition = {14},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausEW2015Fortgeschrittene,
  author = {K. Backhaus and B. Erichson and R Weiber},
  title = {Fortgeschrittene multivariate Analysemethoden: eine anwendungsorientierte Einführung.},
  edition = {3},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausV2015HandbuchBusinessToBusinessMarketing,
  author = {Klaus Backhaus and Markus Voeth},
  title = {Handbuch Business-to-Business-Marketing},
  edition = {2},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausHVW2010Allgemeine,
  author = {K Backhaus and U Herbst and M Voeth and R Wilken},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@book{BackhausV2010Industrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Industriegütermarketing},
  edition = {9. überarbeitete Aufl.},
  year = {2010},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@book{BackhausEPW2010Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Wulff Plinke and Rolf Weiber},
  title = {Multivariate Analysemethoden --- Eine anwendungsorientierte Einführung},
  edition = {13., überarbeitete Aufl.},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@book{BackhausEW2010Fortgeschrittene,
  author = {Klaus Backhaus and Bernd Erichson and Rolf Weiber},
  title = {Fortgeschrittene Multivariate Analysemethoden --- Eine anwendungsorientierte Einführung},
  edition = {1. Auflage},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@book{BackhausV2010Internationales,
  author = {Klaus Backhaus and Markus Voeth},
  title = {Internationales Marketing},
  edition = {6. Aufl.},
  year = {2010},
  publisher = {Schäffer Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausS2009Strategisches,
  author = {K Backhaus and H Schneider},
  title = {Strategisches Marketing},
  year = {2009},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausV2009HandbuchIndustrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Handbuch Industriegütermarketing: Strategien --- Instrumente --- Anwendungen},
  edition = {9},
  year = {2009},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{BackhausEPW2008Multivariate,
  author = {K Backhaus and B Erichson and W Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  year = {2008},
  publisher = {Springer Verlag},
  address = {Heidelberg},
  isbn = {3540850449},
  note = {Publication status: Published}
}

@book{BackhausBV2005International,
  author = {K Backhaus and J Büschken and M Voeth},
  title = {International Marketing},
  year = {2005},
  publisher = {Palgrave Macmillan},
  address = {New York},
  note = {Publication status: Published}
}

@book{BackhausVSW2005IndustrieIn,
  author = {K Backhaus and U {van Suntum} and W Woyke},
  title = {Industrie in Münster --- Entwicklung und Zukunftsperspektiven},
  series = {Schriftenreihe Materialien zum Siedlungs- und Wohnungswesen},
  volume = {40},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@book{KlausUWCCS2005IndustrieIn,
  author = {Backhaus Klaus and van Suntum Ulrich and Woyke Wichert and Braun Christian and Dorenkamp Christian and Pastoors Sven},
  title = {Industrie in Münster --- Entwicklung und Zukunftsperspektiven},
  series = {Materialien zum Siedlungs- und Wohnungswesen},
  volume = {40},
  year = {2005},
  publisher = {unbekannt --- n.a. --- unknown},
  address = {Münster},
  isbn = {3-9810153-0-4},
  note = {Publication status: Published}
}

@book{AdamBTV2003Allgemeine,
  author = {D Adam and K Backhaus and U Thonemann and M Voeth},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {2003},
  publisher = {Springer Verlag},
  address = {Berlin, Heidelberg},
  note = {Publication status: Published}
}

@book{BackhausBV2003Internationales,
  author = {K Backhaus and J Büschken and M Voeth},
  title = {Internationales Marketing},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausBPV2002ITBasierte,
  author = {K Backhaus and M Bieling and F Possmeier and M Voeth},
  title = {IT-basierte Dienstleistungen --- Zukunftsfähigkeit ländlicher Regionen},
  year = {2002},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{AdamBBDJVW1998Allgemeine,
  author = {D Adam and K Backhaus and M Bauer and A Dinge and U Johannwille and M Voeth and M Welker},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {1998},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausSV1998WasBringtDer,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Was bringt der Wettbewerb im Telekommunikationsmarkt? Erste Erfahrungen aus dem liberalisierten Markt},
  year = {1998},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausSV1997Standortfaktor,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Standortfaktor Telekommunikation und Multimedia: Ein Handlungskonzept für ländliche Regionen am Beispiel des Münsterlandes},
  year = {1997},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausV1997Stadtinformationssysteme,
  author = {K Backhaus and M Voeth},
  title = {Stadtinformationssysteme: Ergebnisse einer Akzeptanzuntersuchung bei Privathaushalten in Muenster (Westf.)},
  year = {1997},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausWLGH1996Betriebliche,
  author = {K Backhaus and M Welker and S Lamers and  S Gaida and G Hawixbrock},
  title = {Betriebliche Entscheidungsinterdependenzen --- die Fallstudie Peter Pollmann Pumpen AG},
  year = {1996},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausAS1994MarketingFuer,
  author = {K Backhaus and D Aufderheide and G-M Späth},
  title = {Marketing für Systemtechnologien},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausAH1991DeutschDeutsche,
  author = {K Backhaus and G Aßmann and J Hilker},
  title = {Deutsch-deutsche Unternehmen --- ein unternehmenskulturelles Anpassungsproblem},
  year = {1991},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1990DasMaerchen,
  author = {K Backhaus},
  title = {Das Märchen vom Marketing},
  year = {1990},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausHM1989EineMarketingkonzeption,
  author = {K Backhaus and J Hilker and M Meyer},
  title = {Eine Marketingkonzeption für den grenzüberschreitenden Güterfernverkehr der Deutschen Bundesbahn --- Die Relation Rhein/Ruhr-Paris},
  year = {1989},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@book{BackhausW1989Entwicklung,
  author = {K Backhaus and R Weiber},
  title = {Entwicklung einer Marketing-Konzeption mit SPSS-PC+},
  year = {1989},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausP1986Rechtseinfluesse,
  author = {K Backhaus and W Plinke},
  title = {Rechtseinflüsse auf betriebswirtschaftliche Entscheidungen --- Ein Lehrbuch zur Allgemeinen Betriebswirtschaftslehre},
  year = {1986},
  publisher = {Kohlhammer Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1979Fertigungsprogrammplanung,
  author = {K Backhaus},
  title = {Fertigungsprogrammplanung},
  year = {1979},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1977Fallstudien,
  author = {K Backhaus},
  title = {Fallstudien zum Investitionsgüter-Marketing},
  year = {1977},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@inproceedings{BackhausKMP2018Szenarioanalyse,
  author = {K Backhaus and U König and S Mohr and T Paulsen},
  title = {Szenarioanalyse --- Verbesserungen aus der Münsteraner Effizienz-Werkstatt},
  booktitle = {Vorausschau und Technologieplanung},
  pages = {261--287},
  series = {HNI-Verlagsschriftenreihe},
  volume = {385},
  editor = {J Gausemeier},
  year = {2018},
  publisher = {HNI Heinz Nixdorf Institut Universität Paderborn},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{BackhausBBFMW2010Incorporating,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Margarete Frohs and Oliver Müller and Matthias Weddeling},
  title = {Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services},
  booktitle = {Proceedings of the 18$^{th}$ European Conference on Information Systems},
  year = {2010},
  address = {Pretoria, South Africa},
  url = {http://aisel.aisnet.org/ecis2010/119},
  note = {Publication status: Published}
}

@inproceedings{GeigerWB2010DecodingThe,
  author = {I Geiger and R Wilken and K Backhaus},
  title = {Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations},
  booktitle = {Proceedings of the 39$^{th}$ EMAC Conference 2010},
  year = {2010},
  address = {Copenhagen, Denmark},
  note = {Publication status: Published}
}

@inproceedings{BackhausM2001StrategyShifts,
  author = {K Backhaus and K Mühlfeld},
  title = {Strategy Shifts between "Business Types" --- A Theoretical Approach on Strategy Dynamics},
  booktitle = {Proceedings of the 30$^{th}$ EMAC Conference},
  year = {2001},
  address = {Bergen},
  note = {Publication status: Published}
}

@inproceedings{BackhausB2000PriceDifferentiation,
  author = {K Backhaus and C Baumeister},
  title = {Price Differentiation and Demand Bundling},
  booktitle = {Marketing in the New Millennium, Proceedings of the 29$^{th}$ EMAC Conference},
  pages = {50},
  year = {2000},
  address = {Rotterdam},
  note = {Publication status: Published}
}

@inproceedings{BackhausSS2000TheEffectOf,
  author = {K Backhaus and E Stadie and T Schmidt},
  title = {The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products},
  booktitle = {Marketing in the New Millennium, Proceedings of the 29$^{th}$ EMAC Conference},
  pages = {136},
  year = {2000},
  address = {Rotterdam},
  note = {Publication status: Published}
}

@inproceedings{BackhausP1999FixeErloese,
  author = {K Backhaus and F Possmeier},
  title = {Fixe Erlöse als Reaktion auf die steigende Fixkostenintensität},
  booktitle = {Proceedings of the Tagungsband zum 14. Deutschen Controlling Congreß},
  pages = {209--225},
  year = {1999},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@inproceedings{BackhausP1999FixedRevenues,
  author = {K Backhaus and F Possmeier},
  title = {Fixed Revenues to Reduce Risk in Fixed Cost-Intensive Businesses},
  booktitle = {Marketing and Competition in the Information Age, Proceedingsof the 28$^{th}$ EMAC Conference},
  pages = {1--15},
  year = {1999},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{BackhausS1999MeasuringThe,
  author = {K Backhaus and K u F Schlöder},
  title = {Measuring the Degree of Standardization in International Advertising --- a Multivariate Analysis-Based Model},
  booktitle = {Proceedings of the 28$^{th}$ EMAC Conference, Marketing and Competition in the Information Age},
  pages = {2--23},
  year = {1999},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{Backhaus1996BusinessTypes,
  author = {K Backhaus},
  title = {Business Types in Business-to-Business Markets --- A Typology of Transaction Processes on the Basis of Governance Designs},
  booktitle = {Proceedings of the 12$^{th}$ International Conference on Industrial Marketing and Purchasing},
  pages = {37--80},
  year = {1996},
  note = {Publication status: Published}
}

@article{BackhausP2018Verhandlungen,
  author = {K Backhaus and M Pesch},
  title = {Verhandlungen --- Spiegeln die Lehrbücher den Stand der Forschung wider?},
  journal = {Die Unternehmung},
  year = {2018},
  volume = {72},
  number = {1},
  pages = {3--26},
  note = {Publication status: Published}
}

@article{HueffmeierZFBTH2018StrongOrWeak,
  author = {J Hüffmeier and A Zerres and P A Freund and K Backhaus and R Trötschel and G Hertel},
  title = {Strong or Weak Synergy? Revising the Assumption of Team-Related Advantages in Integrative Negotiations},
  journal = {Journal of Management},
  year = {2018},
  volume = {45},
  number = {7},
  pages = {2721--2750},
  doi = {10.1177/0149206318770245},
  url = {https://journals.sagepub.com/doi/10.1177/0149206318770245},
  note = {Publication status: Published}
}

@article{BackhausC2016DasAllgemeine,
  author = {Klaus Backhaus and Christina Carlsen},
  title = {Das Allgemeine in der Allgemeinen Betriebswirtschaftslehre},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2016},
  volume = {76},
  number = {6},
  pages = {423--435},
  note = {Publication status: Published}
}

@article{BackhausGH2015ComparingThe,
  author = {K. Backhaus and P. Gausling and L. Hildebrand},
  title = {Comparing the incomparable: Lessons to be learned from models evaluating the feasibility of Desertec},
  journal = {Energy},
  year = {2015},
  volume = {82},
  number = {null},
  pages = {905--913},
  doi = {10.1016/j.energy.2015.01.100},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84926187627&origin=inward},
  note = {Publication status: Published}
}

@article{BackhausK2015Perspektiven,
  author = {Klaus Backhaus and Hans-Jürgen Kirsch},
  title = {Perspektiven des Berufsstandes der Wirtschaftsprüfer 2025},
  journal = {WPg},
  year = {2015},
  volume = {68},
  number = {8},
  pages = {I},
  note = {Publication status: Published}
}

@article{BackhausKK2015Perspektiven,
  author = {Klaus Backhaus and Hans-Jürgen Kirsch and Ariane Kraft},
  title = {Perspektiven des Berufsstandes der Wirtschaftsprüfer 2025. Projektbericht},
  journal = {Beiheft zu den IDW Fachnachrichten},
  year = {2015},
  volume = {2015},
  number = {2},
  pages = {1--12},
  note = {Publication status: Published}
}

@article{LueggerGNB2015WhenEastMeets,
  author = {K. Lügger and I. Geiger and H. Neun and K. Backhaus},
  title = {When East meets West at the bargaining table: adaptation, behavior and outcomes in intra-and intercultural German–Chinese business negotiations},
  journal = {Journal of Business Economics},
  year = {2015},
  volume = {85},
  pages = {15--43},
  note = {Publication status: Published}
}

@article{SteinerWEB2015PlatformAdoption,
  author = {M. Steiner and N. Wiegand and A. Eggert and K. Backhaus},
  title = {Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.},
  journal = {International Journal of Research in Marketing},
  year = {2015},
  volume = {1},
  note = {Publication status: accepted / in press (not yet published)}
}

@article{WiegandWSB2015PlatformAdoption,
  author = {N. Wiegand and S. Witt and M. Steiner and K. Backhaus},
  title = {Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance},
  journal = {International Journal of Innovation Management},
  year = {2015},
  volume = {19},
  note = {Publication status: Published}
}

@article{EisenbeissBBF2012TheRealWorld,
  author = {Maik Eisenbeiß and Boris Blechschmidt and Klaus Backhaus and Philipp Alexander Freund},
  title = {The (Real) World Is Not Enough: Motivational Drivers and User Behavior in Virtual Words},
  journal = {Journal of Interactive Marketing},
  year = {2012},
  volume = {26},
  number = {1},
  pages = {4--20},
  doi = {10.1016/j.intmar.2011.06.002},
  note = {Publication status: Published}
}

@article{BackhausKS2011BiasedTariff,
  author = {Klaus Backhaus and Matthias Koch and Susanne Stingel},
  title = {Biased tariff choices: Exploring role effects in B to B settings},
  journal = {Journal of Business-to-Business Marketing},
  year = {2011},
  volume = {18},
  number = {4},
  pages = {357--379},
  note = {Publication status: Published}
}

@article{BackhausLK2011TheStructure,
  author = {Klaus Backhaus and Kai Lügger and Matthias Koch},
  title = {The structure and evolution of Business-to-Business Marketing: a citation and cocitation analysis},
  journal = {Industrial Marketing Management},
  year = {2011},
  volume = {40},
  number = {6},
  pages = {940--951},
  note = {Publication status: Published}
}

@article{BackhausSL2011ToInvestOr,
  author = {Klaus Backhaus and Michael Steiner and Kai Lügger},
  title = {To invest, or not to invest, in brands? Brand relevance in B2B markets},
  journal = {Industrial Marketing Management},
  year = {2011},
  volume = {40},
  pages = {1082--1092},
  note = {Publication status: Published}
}

@article{BackhausBBFMWKS2010EnablingIndividualized,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Margarethe Frohs and Oliver Müller and Matthias Weddeling and Ralf Knackstedt and Michael Steiner},
  title = {Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data},
  journal = {Electronic Markets},
  year = {2010},
  volume = {20},
  number = {2},
  pages = {131--146},
  doi = {10.1007/s12525-010-0032-0},
  note = {Publication status: Published}
}

@article{WilkenCBS2010SteeringSales,
  author = {R Wilken and M Cornelißen and K Backhaus and C Schmitz},
  title = {Steering Sales Reps Through Cost Information: An Investigation into the Black Box of Cognitive References and Negotiation Behavior},
  journal = {International Journal of Research in Marketing},
  year = {2010},
  volume = {27},
  number = {1},
  pages = {69--82},
  doi = {10.1016/j.ijresmar.2009.08.006},
  note = {Publication status: Published}
}

@article{BackhausB2009FehlendeWerte,
  author = {K Backhaus and B Blechschmidt},
  title = {Fehlende Werte und Datenqualität --- Eine Simulationsstudie am Beispiel der Kausalanalyse},
  journal = {DBW},
  year = {2009},
  volume = {69},
  number = {2},
  pages = {265--287},
  note = {Publication status: Published}
}

@article{BackhausVDW2008TheImpactOf,
  author = {K Backhaus and J {van Doorn} and R Wilken},
  title = {The Impact of Team Characteristics on the Course and Outcome of Intergroup Price Negotiations},
  journal = {Journal of Business-to-Business Marketing},
  year = {2008},
  volume = {15},
  number = {4},
  pages = {365--396},
  note = {Publication status: Published}
}

@article{BackhausAH2007SzenenEiner,
  author = {K Backhaus and D Aufderheide and K-H Hartwig},
  title = {Szenen einer Ehe --- Was kooperierende Unternehmen aus dem Ehealltag lernen können},
  journal = {Zeitschrift Führung --- Organisation (ZfO)},
  year = {2007},
  volume = {76},
  pages = {31--40},
  note = {Publication status: Published}
}

@article{BackhausEG2007MeasuringTendency,
  author = {K Backhaus and M Eschweiler and D Götte},
  title = {Measuring Tendency toward International Product Arbitrage: Are there Differences between High and Low Value Products?},
  journal = {International Management Review},
  year = {2007},
  volume = {3},
  number = {3},
  pages = {7--15},
  note = {Publication status: Published}
}

@article{BackhausHW2007Predicting,
  author = {K Backhaus and T Hillig and R Wilken},
  title = {Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation},
  journal = {International Journal of Market Research},
  year = {2007},
  volume = {49},
  number = {3},
  pages = {341--364},
  note = {Publication status: Published}
}

@article{BackhausMS2007BusinessToBusiness,
  author = {K Backhaus and B Mell and T Sabel},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  journal = {Journal of Business-to-Business Marketing},
  year = {2007},
  volume = {14},
  number = {4},
  pages = {11--65},
  note = {Publication status: Published}
}

@article{BackhausMS2007AReplyToThe,
  author = {K Backhaus and B Mell and T Sabel},
  title = {A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"},
  journal = {Journal of Business-to-Business Marketing},
  year = {2007},
  volume = {14},
  number = {4},
  pages = {99--105},
  note = {Publication status: Published}
}

@article{BackhausVD2007ConsumerPerceptions,
  author = {K Backhaus and J {van Doorn}},
  title = {Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories},
  journal = {International Management Review},
  year = {2007},
  volume = {3},
  number = {4},
  pages = {37--49},
  note = {Publication status: Published}
}

@article{Backhaus2006DieNeueVerantwortung,
  author = {K Backhaus},
  title = {Die neue Verantwortung Wissenschaftlicher Fachzeitschriften},
  journal = {DBW},
  year = {2006},
  volume = {66},
  number = {2},
  pages = {115--118},
  note = {Publication status: Published}
}

@article{BackhausBE2006DerStichprobeneinfluss,
  author = {K Backhaus and B Blechschmidt and M Eisenbeiß},
  title = {Der Stichprobeneinfluss bei Kausalanalysen},
  journal = {DBW},
  year = {2006},
  volume = {66},
  number = {6},
  pages = {711--726},
  note = {Publication status: Published}
}

@article{BackhausW2006Identification,
  author = {K Backhaus and H Werthschulte},
  title = {Identification of Key Risk Factors in Project Finance --- A “Project Type”-Based Simulation Approach},
  journal = {The Journal of Structured Finance},
  year = {2006},
  volume = {11},
  number = {4},
  pages = {71--83},
  note = {Publication status: Published}
}

@article{BackhausM2005StrategyDynamics,
  author = {K Backhaus and K Mühlfeld},
  title = {Strategy dynamics in industrial marketing: a business types perspective},
  journal = {Management Decision},
  year = {2005},
  volume = {43},
  number = {1},
  pages = {38--55},
  note = {Publication status: Published}
}

@article{BackhausSVW2005AnEmpirical,
  author = {K Backhaus and C Sichtmann and M Voeth and R Wilken},
  title = {An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias},
  journal = {International Journal of Market Research},
  year = {2005},
  volume = {47},
  number = {5},
  pages = {543--562},
  note = {Publication status: Published}
}

@article{BackhausSVW2005ConjointAnalyse,
  author = {K Backhaus and C Sichtmann and M Voeth and R Wilken},
  title = {Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften},
  journal = {DBW},
  year = {2005},
  volume = {65},
  number = {5},
  pages = {439--457},
  note = {Publication status: Published}
}

@article{BackhausB2004Conjointanalytische,
  author = {K Backhaus and L Brzoska},
  title = {Conjointanalytische Präferenzmessungen zur Prognose von Preisreaktionen},
  journal = {DBW},
  year = {2004},
  volume = {64},
  number = {1},
  pages = {39--57},
  note = {Publication status: Published}
}

@article{MeffertBKK2003Direktmarketing,
  author = {H Meffert and K Backhaus and S Klein and M Krafft},
  title = {Direktmarketing in der wissenschaftlichen Diskussion in Deutschland und den USA},
  journal = {dm-compact},
  year = {2003},
  volume = {1},
  number = {1},
  pages = {8--13},
  note = {Publication status: Published}
}

@article{BackhausMO2002BusinessToBusiness,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  journal = {Journal for Business-to-Business Marketing},
  year = {2002},
  volume = {9},
  number = {4},
  pages = {27--64},
  note = {Publication status: Published}
}

@article{BackhausMO2002AReplyToThe,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"},
  journal = {Journal for Business-to-Business Marketing},
  year = {2002},
  volume = {9},
  number = {4},
  pages = {109--122},
  note = {Publication status: Published}
}

@article{BackhausB2001TheImpactOf,
  author = {K Backhaus and M Bauer},
  title = {The Impact of Critical Incidents on Customer Satisfaction in Business-to-Business Relationships},
  journal = {Journal of Business-to-Business Marketing},
  year = {2001},
  volume = {8},
  number = {1},
  pages = {25--54},
  note = {Publication status: Published}
}

@article{BackhausVDM2001ConsumerPerspectives,
  author = {K Backhaus and J {van Doorn} and K Mühlfeld},
  title = {Consumer Perspectives on Standardization in International Advertising: A Student Sample},
  journal = {Journal of Advertising Research},
  year = {2001},
  volume = {41},
  number = {5},
  pages = {53--61},
  note = {Publication status: Published}
}

@article{BackhausKW2000WenigerWettbewerbsverzerrungen,
  author = {K Backhaus and T Köhl and H Werthschulte},
  title = {Weniger Wettbewerbsverzerrungen durch Vereinheitlichung der staatlichen Exportkreditversicherungssysteme},
  journal = {ZfB},
  year = {2000},
  volume = {70},
  number = {7 --- 8},
  pages = {827--841},
  note = {Publication status: Published}
}

@article{BackhausB1999TheParadox,
  author = {K Backhaus and J Büschken},
  title = {The Paradox of Unsatisfying but Stable Relationsships --- A Look at a German Car Supplier},
  journal = {Journal of Business Research},
  year = {1999},
  volume = {46},
  number = {3},
  pages = {245--257},
  note = {Publication status: Published}
}

@article{BackhausG1997DieBeschleunigung,
  author = {K Backhaus and K Gruner},
  title = {Die Beschleunigung von Produktlebenszyklen --- eine Analyse unter Laborbedin­gungen},
  journal = {ZfB-Ergänzungsheft},
  year = {1997},
  number = {1},
  pages = {157--187},
  note = {Publication status: Published}
}

@article{BackhausF1996AufDemWegZur,
  author = {K Backhaus and S Funke},
  title = {Auf dem Weg zur fixkostenintensiven Unternehmung?},
  journal = {ZfbF},
  year = {1996},
  volume = {48},
  number = {2},
  pages = {95--129},
  note = {Publication status: Published}
}

@article{Backhaus1995DieExamensklausur,
  author = {K Backhaus},
  title = {Die Examensklausur aus der Betriebswirtschaftslehre},
  journal = {WISU},
  year = {1995},
  volume = {24},
  number = {8/9},
  pages = {702--705},
  note = {Publication status: Published}
}

@article{BackhausA1995Institutionenoekonomische,
  author = {K Backhaus and D Aufderheide},
  title = {Institutionenökonomische Fundierung des Marketing: Der Geschäftstypenansatz},
  journal = {ZfbF-Sonderheft},
  year = {1995},
  number = {35},
  pages = {43--60},
  note = {Publication status: Published}
}

@article{BackhausH1994DieTriadeAls,
  author = {K Backhaus and J Hilker},
  title = {Die Triade als Absatzmarkt des deutschen Maschinenbaus},
  journal = {DBW},
  year = {1994},
  volume = {54},
  number = {2},
  pages = {175--192},
  note = {Publication status: Published}
}

@article{BackhausS1993Produktdifferenzierung,
  author = {K Backhaus and G-M Späth},
  title = {Produktdifferenzierung vs. Diversifikation bei Beratungsleistungen von Wirtschaftsprüfern},
  journal = {DBW},
  year = {1993},
  volume = {53},
  number = {3},
  pages = {435--436},
  note = {Publication status: Published}
}

@article{Backhaus1992Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing --- Theorieloses Konzept mit Allgemeingültigkeitsanspruch?},
  journal = {Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)},
  year = {1992},
  volume = {44},
  number = {9},
  pages = {771--791},
  note = {Publication status: Published}
}

@article{Backhaus1992Risikomanagement,
  author = {K Backhaus},
  title = {Risikomanagement bei technischen Großsystemen: Der Fall "Transrapid"},
  journal = {DBW},
  year = {1992},
  volume = {52},
  number = {3},
  pages = {421--424},
  note = {Publication status: Published}
}

@article{BackhausS1992Unternehmensberatung,
  author = {K Backhaus and G-M Späth},
  title = {Unternehmensberatung durch Wirtschaftsprüfer --- eine sortimentspolitische Grundsatzentscheidung},
  journal = {DBW},
  year = {1992},
  volume = {52},
  number = {6},
  pages = {761--776},
  note = {Publication status: Published}
}

@article{Backhaus1989Strategien,
  author = {K Backhaus},
  title = {Strategien auf sich verändernden Weltmärkten --- Chancen und Risiken},
  journal = {DBW},
  year = {1989},
  volume = {49},
  number = {4},
  pages = {465--481},
  note = {Publication status: Published}
}

@article{BackhausM1988Korrespondenzanalyse,
  author = {K Backhaus and M Meyer},
  title = {Korrespondenzanalyse --- Ein vernachlässigtes Analyseverfahren nicht metrischer Daten in der Marketing-Forschung},
  journal = {ZFP},
  year = {1988},
  volume = {10},
  number = {4},
  pages = {295--307},
  note = {Publication status: Published}
}

@article{BackhausM1986AnsaetzeZur,
  author = {K Backhaus and M Meyer},
  title = {Ansätze zur Beurteilung von Länderrisiken},
  journal = {Langfristiges Anlagengeschäft --- Risiko-Management und Controlling, ZfbF-Sonderheft},
  year = {1986},
  number = {20},
  pages = {39--59},
  note = {Publication status: Published}
}

@article{BackhausK1985Behavioral,
  author = {K Backhaus and F-K Koch},
  title = {Behavioral Industrial Marketing Research in Germany and the USA --- A Comparison},
  journal = {Journal of Business Research},
  year = {1985},
  volume = {13},
  number = {5},
  pages = {107--113},
  note = {Publication status: Published}
}

@article{BackhausMS1985UsingVoice,
  author = {K Backhaus and M Meyer and AM Stockert},
  title = {Using Voice Analysis for Analyzing Bargaining Processes in Industrial Marketing},
  journal = {Journal of Business Research},
  year = {1985},
  volume = {13},
  number = {5},
  pages = {130--142},
  note = {Publication status: Published}
}

@article{BackhausM1984Auswirkungen,
  author = {K Backhaus and W Molter},
  title = {Auswirkungen verwirkter Pönale --- Finanzielle Konsequenzen alternativer interner Haftungsregelungen bei konsortial errichteten Industrieanlagen},
  journal = {ZfbF},
  year = {1984},
  volume = {36},
  number = {3},
  pages = {183--199},
  note = {Publication status: Published}
}

@article{BackhausW1984DieAnwendung,
  author = {K Backhaus and R Weiber},
  title = {Die Anwendung multivariater Analysemethoden in der Marktforschung --- Ein Überblick},
  journal = {WISU},
  year = {1984},
  volume = {12},
  number = {10},
  pages = {457--462},
  note = {Publication status: Published}
}

@article{BackhausM1983Finanzierungskosten,
  author = {K Backhaus and W Molter},
  title = {Finanzierungskosten im Anlagengeschäft --- Kalkulation mit Hilfe von Standardformeln?},
  journal = {ZfbF-Kontaktstudium},
  year = {1983},
  volume = {35},
  number = {11 --- 12},
  pages = {1078--1093},
  note = {Publication status: Published}
}

@article{BackhausVK1983DieStimmfrequenz,
  author = {K Backhaus and B Vollmer and M Kleinschmidt},
  title = {Die Stimmfrequenz --- ein erfolgversprechender Aktivierungsindikator bei der Analyse von Verhandlungsprozessen im Investitionsgüter-Marketing},
  journal = {ZFP},
  year = {1983},
  volume = {4},
  number = {2},
  pages = {113--121},
  note = {Publication status: Published}
}

@article{BackhausS1981Indikatorprognosen,
  author = {K Backhaus and W Simon},
  title = {Indikatorprognosen im Investitionsgüter-Marketing},
  journal = {DBW},
  year = {1981},
  volume = {41},
  number = {3},
  pages = {419--431},
  note = {Publication status: Published}
}

@article{Backhaus1980DieGewinnrealisation,
  author = {K Backhaus},
  title = {Die Gewinnrealisation bei mehrperiodigen Liefer- und Leistungsverträgen in der Aktienbilanz},
  journal = {ZfbF},
  year = {1980},
  volume = {32},
  pages = {347--360},
  note = {Publication status: Published}
}

@article{Backhaus1979Preisgleitklauseln,
  author = {K Backhaus},
  title = {Preisgleitklauseln als risikopolitisches Instrument bei langfristigen Fertigungs- und Absatzprozessen},
  journal = {ZfbF-Kontaktstudium},
  year = {1979},
  volume = {31},
  pages = {3--11},
  note = {Publication status: Published}
}

@article{ArltB1977EinVertriebsinformationssystem,
  author = {V Arlt and K Backhaus},
  title = {Ein Vertriebsinformationssystem für das Anlagengeschäft},
  journal = {ZfbF-Kontaktstudium},
  year = {1977},
  volume = {29},
  number = {2},
  pages = {31--38},
  note = {Publication status: Published}
}

@article{BackhausWM1977SellingToThe,
  author = {K Backhaus and DT Wilson and HL Mathews},
  title = {Selling to the Computer Assisted Buyer},
  journal = {Industrial Marketing Management},
  year = {1977},
  volume = {6},
  number = {4},
  pages = {307--315},
  note = {Publication status: Published}
}

@article{BackhausP1977DieFallstudie,
  author = {Klaus Backhaus and Wulff Plinke},
  title = {Die Fallstudie im Kooperationsfeld von Hochschule und Praxis},
  journal = {DBW},
  year = {1977},
  volume = {37},
  number = {4},
  pages = {615--619},
  note = {Publication status: Published}
}

@article{EngelhardtBG1977InvestitionsgueterMarketing,
  author = {WH Engelhardt and K Backhaus and B Günter},
  title = {Investitionsgüter-Marketing --- Eine kritische Bestandsaufnahme und Ansatzpunkte zur Weiterentwicklung},
  journal = {ZfB},
  year = {1977},
  volume = {47},
  pages = {153--166},
  note = {Publication status: Published}
}

@article{BackhausG1976APhaseDifferentiated,
  author = {K Backhaus and B Günter},
  title = {A Phase-Differentiated Interaction Approach to Industrial Marketing Decisions},
  journal = {Industrial Marketing Management},
  year = {1976},
  volume = {5},
  number = {4},
  pages = {255--270},
  note = {Publication status: Published}
}

@techreport{MatznerPBTFWLCVHBBB2015DasCrowdStromGeschaeftsmodell,
  author = {Martin Matzner and Florian Plenter and Stefan Benthaus and Lydia Todenhöfer and Sebastian Fronc and Verena Wiget and Matthias Löchte and Friedrich Chasin and Moritz {von Hoffen} and Klaus Backhaus and Jörg Becker and Margret Borchert},
  title = {Das CrowdStrom-Geschäftsmodell},
  institution = {Institut für Wirtschaftsinformatik},
  series = {Arbeitsberichte des Instituts für Wirtschaftsinformatik},
  number = {137},
  volume = {137},
  editor = {J Becker and B Hellingrath and S Klein and H Kuchen and U Müller-Funk and H Trautmann and G Vossen},
  year = {2015},
  address = {Münster},
  url = {https://www.wi.uni-muenster.de/sites/default/files/public/research/arbeitsberichte/ab137.pdf},
  note = {Publication status: Published}
}

@techreport{BackhausRV2011AnalyseDer,
  author = {K. Backhaus and M. Reinhard and Wedel J. v.},
  title = {Analyse der Auswirkungen staatlicher Exportkreditversicherungssysteme auf die Wettbewerbssituation im internationalen Anlagengeschäft},
  institution = {Förderkreis für Industriegütermarketing e.V.},
  series = {AP IAS},
  number = {50},
  volume = {50},
  year = {2011},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausAN2010ResponseStyles,
  author = {K Backhaus and P Auer and H Neun},
  title = {Response Styles in internationalen B2B-Befragungen --- Eine empirische Analyse},
  institution = {},
  series = {Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {49},
  volume = {49},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BeckerBGHKKMFTV2004EuropeanResearch,
  author = {Jörg Becker and Klaus Backhaus and Heinz Lothar Grob and Thomas Hoeren and Stefan Klein and Herbert Kuchen and Ulrich Müller-Funk and Ulrich W Thonemann and Gottfied Vossen},
  title = {European Research Center for Information Systems (ERCIS) --- Gründungsveranstaltung --- Münster 12. Oktober 2004},
  institution = {ERCIS --- European Research Center for Information Systems},
  series = {Working Paper},
  number = {1},
  volume = {1},
  editor = {Research Center for Information Systems (ERCIS) European},
  year = {2004},
  address = {Münster},
  url = {https://www.ercis.org/sites/www.ercis.org/files/pages/research/ercis-working-papers/ercis_wp_01.pdf},
  note = {Publication status: Published}
}

@techreport{BackhausR1995Flexibilitaet,
  author = {K Backhaus and C Reinkemeier},
  title = {Flexibilität und Kostenstrukturen von Speditionen und Verladern im Selbsteintritt --- Ergebnisse einer empirischen Analyse des Fernverkehrs},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {95-4},
  volume = {95-4},
  year = {1995},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausSV1995MerkmaleDer,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Merkmale der privaten und geschäftlichen Nachfrage im Telekommunikationsmarkt Münster --- Ergebnisse einer empirischen Analyse},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {95-3},
  volume = {95-3},
  year = {1995},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausS1994DieUmsetzung,
  author = {K Backhaus and S Schlüter},
  title = {Die Umsetzung der Marktorientierung in der deutschen Investitionsgüterindustrie --- Eine empirische Analyse},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {94-5},
  volume = {94-5},
  year = {1994},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausG1989Strategische,
  author = {K. Backhaus and A. Gahl},
  title = {Strategische Alianzen},
  institution = {Förderkreis für Industriegütermarketing e.V.},
  series = {AP IAS},
  number = {11},
  volume = {11},
  year = {1989},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausH2007MarkenImInternet,
  editor = {Klaus Backhaus and Thomas Hoeren},
  title = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  series = {Reihe Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen},
  address = {München},
  isbn = {978-3-8006-3443-9},
  note = {Publication status: Published}
}

@book{BackhausW1986Industrial,
  editor = {K Backhaus and DT Wilson},
  title = {Industrial Marketing --- A German-American Perspective},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin, New York},
  isbn = {3540161147},
  note = {Publication status: Published}
}

@techreport{Backhaus2006VomKundenvorteil,
  author = {K Backhaus},
  title = {Vom Kundenvorteil über die Value Proposition zum KKV},
  institution = {},
  volume = {23},
  number = {3},
  volume = {23},
  number = {3},
  year = {2006},
  note = {Publication status: Published}
}

@techreport{Backhaus2006ImWeb20Wird,
  author = {K Backhaus},
  title = {Im Web 2.0 wird alles besser …},
  institution = {},
  number = {3},
  number = {3},
  year = {2006},
  note = {Publication status: Published}
}

@techreport{Backhaus2004DieAkzeptanz,
  author = {K Backhaus},
  title = {Die Akzeptanz von Schienengüter-Verkehrsleistungen},
  institution = {Verlag Schöningh},
  series = {Symposium „Transportsysteme und Verkehrspolitik“: Nordrhein-Westfälische Akademie der Wissenschaften, Vorträge},
  year = {2004},
  note = {Publication status: Published}
}

@techreport{BackhausMEB2003SelbstUnd,
  author = {K Backhaus and H Meffert and M Eschweiler and M Bongartz},
  title = {Selbst- und Fremdbild der Wirtschaftsprüfer --- Empirische Befunde zur Positionierung des Wirtschaftsprüfers in der Öffentlichkeit},
  institution = {},
  volume = {56},
  number = {12},
  volume = {56},
  number = {12},
  year = {2003},
  note = {Publication status: Published}
}

@techreport{BackhausB2002Internationalisierung,
  author = {K Backhaus and M Bieling},
  title = {Internationalisierung und Markenführung --- Ausgestaltung des Übergangs von nationalen zu internationalen Marken},
  institution = {},
  volume = {19},
  number = {4},
  volume = {19},
  number = {4},
  year = {2002},
  note = {Publication status: Published}
}

@techreport{Backhaus2001Gefaehrliche,
  author = {K Backhaus},
  title = {Gefährliche Barrieren},
  institution = {},
  volume = {2001},
  number = {Mai},
  volume = {2001},
  number = {Mai},
  year = {2001},
  note = {Publication status: Published}
}

@techreport{Backhaus2000Risikofaktor,
  author = {K Backhaus},
  title = {Risikofaktor Mensch},
  institution = {},
  volume = {2000},
  number = {Juni},
  volume = {2000},
  number = {Juni},
  year = {2000},
  note = {Publication status: Published}
}

@techreport{BackhausV2000QuoVadisECommerce,
  author = {K Backhaus and M Voeth},
  title = {Quo vadis „E-Commerce“?},
  institution = {},
  number = {September},
  number = {September},
  year = {2000},
  note = {Publication status: Published}
}

@techreport{Backhaus1999Fixkostenfalle,
  author = {K Backhaus},
  title = {Fixkostenfalle},
  institution = {},
  number = {1},
  number = {1},
  year = {1999},
  note = {Publication status: Published}
}

@techreport{Backhaus1999Fixkostenfalle,
  author = {K Backhaus},
  title = {Fixkostenfalle},
  institution = {},
  number = {1},
  number = {1},
  year = {1999},
  note = {Publication status: Published}
}

@techreport{Backhaus1998Betriebswirtschaftliche,
  author = {K Backhaus},
  title = {Betriebswirtschaftliche Vereinigungen --- Ihre Bedeutung für die Verbreitung öko­nomischen Gedankenguts},
  institution = {},
  volume = {27},
  number = {10},
  volume = {27},
  number = {10},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1998Industrial,
  author = {K Backhaus},
  title = {Industrial Marketing: A German View},
  institution = {},
  volume = {15},
  number = {4},
  volume = {15},
  number = {4},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1998VonKundenUnd,
  author = {K Backhaus},
  title = {Von Kunden und Kosten},
  institution = {},
  volume = {1998},
  number = {Juni},
  volume = {1998},
  number = {Juni},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1997Koordinieren,
  author = {K Backhaus},
  title = {Koordinieren und intensivieren},
  institution = {},
  volume = {52},
  number = {11},
  volume = {52},
  number = {11},
  year = {1997},
  note = {Publication status: Published}
}

@techreport{Backhaus1997LobDerLangsamkeit,
  author = {K Backhaus},
  title = {Lob der Langsamkeit},
  institution = {},
  volume = {1997},
  number = {November},
  volume = {1997},
  number = {November},
  year = {1997},
  note = {Publication status: Published}
}

@techreport{Backhaus1996KeinAnlass,
  author = {K Backhaus},
  title = {Kein Anlaß zur Euphorie! Marktanforderungen nach Verabschiedung des TK-Gesetzes},
  institution = {},
  number = {August},
  number = {August},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1996KompetenzAls,
  author = {K Backhaus},
  title = {Kompetenz als zentrale Marketingherausforderung im GIS-Markt},
  institution = {},
  volume = {9},
  number = {4},
  volume = {9},
  number = {4},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1996Marketing,
  author = {K Backhaus},
  title = {Marketing: Shared Value oder Abteilung im Unternehmen?},
  institution = {},
  number = {1},
  number = {1},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{BackhausF1996Managementherausforderungen,
  author = {K Backhaus and S Funke},
  title = {Managementherausforderungen fixkostenintensiver Unternehmen},
  institution = {},
  volume = {40},
  number = {2},
  volume = {40},
  number = {2},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1995WarnungVor,
  author = {K Backhaus},
  title = {Warnung vor der Tempofalle},
  institution = {},
  number = {3},
  number = {3},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{Backhaus1995Fuehrungsstrukturen,
  author = {K Backhaus},
  title = {Führungsstrukturen in der deutschen Investitionsgüterindustrie},
  institution = {},
  series = {Jahresbericht 1994 des Fachverbandes Dampfkessel-, Behälter- und Rohrleitungsbau e.V. (FDBR)},
  year = {1995},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{BackhausB1995Kundenbindung,
  author = {K Backhaus and J Büschken},
  title = {Kundenbindung --- kein Freibrief für Gängeleien},
  institution = {},
  number = {Special 20/95},
  number = {Special 20/95},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{BackhausRV1995WasMarketing,
  author = {K Backhaus and C Reinkemeier and M Voeth},
  title = {Was Marketing zur Marktöffnung im GIS-Markt beitragen kann,},
  institution = {},
  volume = {8},
  number = {6},
  volume = {8},
  number = {6},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{BackhausS1995JointMarketing,
  author = {K Backhaus and G-M Späth},
  title = {Joint Marketing auf Telekommunikationsmärkten},
  institution = {},
  volume = {12},
  number = {1},
  volume = {12},
  number = {1},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{Backhaus1994WenigerReden,
  author = {K Backhaus},
  title = {Weniger reden, mehr tun},
  institution = {},
  number = {8},
  number = {8},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1994NeueHerausforderungen,
  author = {K Backhaus},
  title = {Neue Herausforderungen},
  institution = {},
  number = {33},
  number = {33},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1994AufrufZumUmsturz,
  author = {K Backhaus},
  title = {Aufruf zum Umsturz},
  institution = {},
  volume = {1994},
  number = {Dezember},
  volume = {1994},
  number = {Dezember},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{BackhausF1994Fixkostenintensitaet,
  author = {K Backhaus and S Funke},
  title = {Fixkostenintensität und Kostenstrukturmanagement},
  institution = {},
  number = {3},
  number = {3},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1993Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing --- Antworten auf neue Marktanforderungen},
  institution = {},
  volume = {36},
  number = {2},
  volume = {36},
  number = {2},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{Backhaus1993MarketingEndlich,
  author = {K Backhaus},
  title = {Marketing endlich realisieren},
  institution = {},
  volume = {36},
  number = {Sondernummer Oktober},
  volume = {36},
  number = {Sondernummer Oktober},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausM1993Strategische,
  author = {K Backhaus and M Meyer},
  title = {Strategische Allianzen und strategische Netzwerke},
  institution = {},
  volume = {22},
  number = {7},
  volume = {22},
  number = {7},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausS1993HochgeschwindigkeitsNetze,
  author = {K Backhaus and G-M Späth},
  title = {Hochgeschwindigkeits-Netze sind aus Anwendersicht unumgänglich},
  institution = {},
  number = {6},
  number = {6},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausSM1993ComputerAided,
  author = {K Backhaus and G-M Späth and S Mödder},
  title = {Computer-Aided Marketing bei Investitionsgütern --- Mit IuK-Systemen zu mehr Kundenorientierung},
  institution = {},
  number = {3},
  number = {3},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausSZ1993HighSpeedCommunicationFuture,
  author = {K Backhaus and G-M Späth and W Zitzen},
  title = {High-speed communication-future needs surveyed},
  institution = {},
  volume = {16},
  number = {2},
  volume = {16},
  number = {2},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{Backhaus1992AnsaetzeZur,
  author = {K Backhaus},
  title = {Ansätze zur marktorientierten Gestaltung des Angebots der deutschen Bundesbahn im Güterfernverkehr},
  institution = {},
  number = {20.03.1992},
  number = {20.03.1992},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{Backhaus1992Systemgeschaefte,
  author = {K Backhaus},
  title = {Systemgeschäfte verändern Marktprozesse},
  institution = {},
  volume = {35},
  number = {8},
  volume = {35},
  number = {8},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{BackhausBEF1992Politische,
  author = {K Backhaus and J Büschken and H-J Ewers and M Fonger},
  title = {Politische Mitsprache bei den Bahn-Preisen aufgeben, Studie zum Güterverkehrsangebot der Deutschen Bundesbahn},
  institution = {},
  number = {33},
  number = {33},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{Backhaus1991Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing im Wachstumsmarkt Europa},
  institution = {},
  series = {VDI-Gesellschaft Entwicklung, Konstruktion, Vertrieb},
  number = {Der Vertrieb von Investitionsgütern im europäischen Wachstumsmarkt},
  volume = {Der Vertrieb von Investitionsgütern im europäischen Wachstumsmarkt},
  year = {1991},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{BackhausS1990Betriebswirtschaftliche,
  author = {K Backhaus and G-M Späth},
  title = {Betriebswirtschaftliche Beratung von Unternehmen durch Wirtschaftsprüfer},
  institution = {},
  volume = {43},
  number = {23/24},
  volume = {43},
  number = {23/24},
  year = {1990},
  note = {Publication status: Published}
}

@techreport{BackhausU1990Projektfinanzierung,
  author = {K Backhaus and H Uekermann},
  title = {Projektfinanzierung --- Eine Methode zur Finanzierung von Großprojekten},
  institution = {},
  volume = {19},
  number = {3},
  volume = {19},
  number = {3},
  year = {1990},
  note = {Publication status: Published}
}

@techreport{BackhausW1989Kompetenz,
  author = {K Backhaus and PA Weiss},
  title = {Kompetenz --- Die entscheidende Dimension im Marketing},
  institution = {},
  volume = {11},
  number = {3},
  volume = {11},
  number = {3},
  year = {1989},
  note = {Publication status: Published}
}

@techreport{Backhaus1987PrivateHochschulen,
  author = {K Backhaus},
  title = {Private Hochschulen --- eine Alternative im traditionellen Hochschulsystem?},
  institution = {},
  number = {4},
  number = {4},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{Backhaus1987DieMachtDer,
  author = {K Backhaus},
  title = {Die Macht der Allianz},
  institution = {},
  volume = {30},
  number = {11},
  volume = {30},
  number = {11},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{Backhaus1987InvestitionsgueterMarketing,
  author = {K Backhaus},
  title = {Investitionsgüter-Marketing --- Eine eigenständige Disziplin im Marketing oder Modifikation des Konsumgüter-Marketings?},
  institution = {},
  volume = {4},
  number = {1},
  volume = {4},
  number = {1},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{BackhausW1987Systemtechnologien,
  author = {K Backhaus and R Weiber},
  title = {Systemtechnologien --- Herausforderung des Investitionsgütermarketing},
  institution = {},
  volume = {9},
  number = {4},
  volume = {9},
  number = {4},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{BackhausW1986Marktsegmentierungsprobleme,
  author = {K Backhaus and R Weiber},
  title = {Marktsegmentierungsprobleme in sich verändernden Märkten},
  institution = {},
  series = {Wege zur Branchenspitze --- VDI-Berichte},
  number = {616},
  volume = {616},
  year = {1986},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{Backhaus1984DieBedeutung,
  author = {K Backhaus},
  title = {Die Bedeutung der Besonderheiten industrieller Einkaufsentscheidungen für das Investitionsgüter-Marketing --- Strategie zur Planung des Werbebudgets},
  institution = {v. Vogel-Verlag},
  year = {1984},
  address = {Würzburg},
  note = {Publication status: Published}
}

@techreport{BackhausH1984EinFalsches,
  author = {K Backhaus and H Hombach},
  title = {Ein falsches Signal --- Über die Erhöhung der Hermes-Gebühren},
  institution = {},
  number = {15},
  number = {15},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausM1984Internationale,
  author = {K Backhaus and M Meyer},
  title = {Internationale Risiko-Barometer},
  institution = {},
  volume = {27},
  number = {10},
  volume = {27},
  number = {10},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausM1984Risikomanagement,
  author = {K Backhaus and W Molter},
  title = {Risikomanagement im internationalen Großanlagenbau},
  institution = {},
  volume = {6},
  number = {2},
  volume = {6},
  number = {2},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausK1983InvestitionsgueterMarketing,
  author = {K Backhaus and F-K Koch},
  title = {Investitionsgüter-Marketing --- Verhandeln statt verkaufen},
  institution = {},
  volume = {26},
  number = {6},
  volume = {26},
  number = {6},
  year = {1983},
  note = {Publication status: Published}
}

@techreport{BackhausS1981RankXerox,
  author = {K Backhaus and F Schuster},
  title = {Rank Xerox, Fallstudie und Lösungshinweise},
  institution = {},
  volume = {10},
  number = {2},
  volume = {10},
  number = {2},
  year = {1981},
  note = {Publication status: Published}
}

@techreport{BackhausS1981RankXerox,
  author = {K Backhaus and F Schuster},
  title = {Rank Xerox, Fallstudie und Lösungshinweise},
  institution = {},
  volume = {10},
  number = {4},
  volume = {10},
  number = {4},
  year = {1981},
  note = {Publication status: Published}
}

@techreport{BackhausS1980Auftragseingaenge,
  author = {K Backhaus and W Simon},
  title = {Auftragseingänge lassen sich über Anfragen und andere Frühindikatoren vorausschätzen},
  institution = {},
  number = {22.1.1980},
  number = {22.1.1980},
  year = {1980},
  note = {Publication status: Published}
}

@techreport{Backhaus1979Preisgleitklauseln,
  author = {K Backhaus},
  title = {Preisgleitklauseln aus beschaffungsorientierter Sicht},
  institution = {},
  number = {12},
  number = {12},
  year = {1979},
  note = {Publication status: Published}
}

@techreport{BackhausH1971Umstrittene,
  author = {K Backhaus and JE Harms},
  title = {Umstrittene Kontogebühren},
  institution = {},
  volume = {25},
  number = {9},
  volume = {25},
  number = {9},
  year = {1971},
  note = {Publication status: Published}
}

@article{BackhausPS2002B2BMaerkte,
  author = {K Backhaus and J Perrey and K Schröder},
  title = {B2B-Märkte --- Die Jagd auf Marken-Potenziale kann beginnen},
  journal = {Absatzwirtschaft},
  year = {2002},
  volume = {45},
  number = {11},
  pages = {48--54},
  note = {Publication status: Published}
}

@article{Backhaus2000WerKopiert,
  author = {K Backhaus},
  title = {Wer kopiert, verliert},
  journal = {Manager Magazin},
  year = {2000},
  number = {März},
  pages = {149--149},
  note = {Publication status: Published}
}

@article{Backhaus2000VerlorenIm,
  author = {K Backhaus},
  title = {Verloren im Preisdickicht},
  journal = {Manager Magazin},
  year = {2000},
  number = {Oktober},
  pages = {117--117},
  note = {Publication status: Published}
}

@article{Backhaus2000VielPapier,
  author = {K Backhaus},
  title = {Viel Papier, wenig Wissen},
  journal = {Manager Magazin},
  year = {2000},
  number = {Dezember},
  pages = {253--253},
  note = {Publication status: Published}
}

@article{Backhaus1999HappyEngineering,
  author = {K Backhaus},
  title = {Happy Engineering},
  journal = {Manager Magazin},
  year = {1999},
  number = {August},
  pages = {130--133},
  note = {Publication status: Published}
}

@article{Backhaus1999QuoVadisTransrapid,
  author = {K Backhaus},
  title = {Quo vadis Transrapid},
  journal = {Manager Magazin},
  year = {1999},
  number = {November},
  pages = {120--123},
  note = {Publication status: Published}
}

@article{Backhaus1998DieFixkostenfalle,
  author = {K Backhaus},
  title = {Die Fixkostenfalle},
  journal = {Manager Magazin},
  year = {1998},
  number = {März},
  pages = {134--137},
  note = {Publication status: Published}
}

@article{BackhausSZ1992FlexibleMarktalternative,
  author = {K Backhaus and G-M Späth and W Zitzen},
  title = {Flexible Marktalternative für Hochgeschwindigkeitskommunikation},
  journal = {telcom report},
  year = {1992},
  volume = {15},
  pages = {268--271},
  note = {Publication status: Published}
}

@article{BackhausW1992InvestitionsgueterStudie,
  author = {K Backhaus and R Weiber},
  title = {Investitionsgüter-Studie: Ein neues Marketing-Gefühl},
  journal = {TopBusiness},
  year = {1992},
  number = {9},
  note = {Publication status: Published}
}

@article{Backhaus1991Auswirkungen,
  author = {K Backhaus},
  title = {Auswirkungen kurzer Lebenszyklen bei High-Tech-Produkten},
  journal = {Thexis},
  year = {1991},
  volume = {8},
  number = {6},
  pages = {11--13},
  note = {Publication status: Published}
}

@article{MeffertBH1991ThesenZumMarketing,
  author = {H Meffert and K Backhaus and J Hensmann},
  title = {Thesen zum Marketing im Europäischen Binnenmarkt --- ein Ausblick},
  journal = {Markenartikel},
  year = {1991},
  number = {10},
  pages = {447--449},
  note = {Publication status: Published}
}

@phdthesis{Backhaus1980Auftragsplanung,
  author = {K Backhaus},
  title = {Auftragsplanung im industriellen Anlagengeschäft},
  school = {Schäffer-Poeschel Verlag},
  series = {Betriebswirtschaftliche Abhandlungen},
  year = {1980},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  isbn = {3791002627},
  note = {Publication status: Published}
}

@phdthesis{Backhaus1974Direktvertrieb,
  author = {K Backhaus},
  title = {Direktvertrieb in der Investitionsgüterindustrie},
  school = {Gabler},
  series = {Bochumer Beiträge zur Unternehmungsführung und Unternehmensforschung},
  volume = {16},
  year = {1974},
  publisher = {Gabler},
  address = {Wiesbaden},
  isbn = {3409365516},
  note = {Publication status: Published}
}