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      • Chair for Business-to-Business Marketing (IAS)
        • Team - IAS

Emeriti

 
Prof. Dr. Dr. h.c. Klaus Backhaus
Emeritus

Phone: +49 251 83-22861
backhaus@wiwi.uni-muenster.de

Student Assistants

 
Rafael Maximilian Kansy
Student Assistant


  • Dates and Events
    17.
    Jun.
    2025

    Guest Lecture | Jan Trichterborn & Insa Weber (Mondelez)

    15:45 - 17:15
    Authored by LMM
     
    Brand Management
    25.
    Jun.
    2025

    Guest lecture | Dr. Ingo Reinhardt (buynomics)

    12:15 - 13:45
    Authored by IFM
     
    Marketing Analytics II
    01.
    Jul.
    2025

    Guest lecture | Alexander Bellin (Deichmann)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Analytics II
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

Contact

Chair for Business-to-Business Marketing

Königsstraße 47
48143 Münster
Germany

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