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      • Chair for Business-to-Business Marketing (IAS)
        • Team - IAS

Emeriti

 
Prof. Dr. Dr. h.c. Klaus Backhaus
Emeritus

Phone: +49 251 83-22861
backhaus@wiwi.uni-muenster.de

Student Assistants

 
Rafael Maximilian Kansy
Student Assistant


  • Dates and Events
    08.
    Jun.
    2026

    Brown Bag | Raghu Rao

    12:30 - 14:00
    Authored by MCM
     
    Do Influencers, Testimonials, and Microcredit Impact Healthcare Subscription Uptake?
    25.
    Jun.
    2026

    Inside TRUE MOTION: Guest Lecture with Andre Kriwet

    12:00 - 13:30
    Authored by LMM
     
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
  • News
    15.
    Jul.
    2026

    Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!

     
    19.
    May.
    2026

    The new issue of MCM News is out now!

     
    11.
    May.
    2026

    When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

     
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    More news

Contact

Chair for Business-to-Business Marketing
Königsstraße 47
48143 Münster
Germany
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