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      • Chair for Business-to-Business Marketing (IAS)
        • Team - IAS

Emeriti

 
Prof. Dr. Dr. h.c. Klaus Backhaus
Emeritus

Phone: +49 251 83-22861
backhaus@wiwi.uni-muenster.de

Student Assistants

 
Rafael Maximilian Kansy
Student Assistant


  • Dates and Events
    30.
    Sep.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' | noch offen

    00:00 - 23:45
    Authored by Sonja Gensler
     
    Gemeinsames Seminar mit KPMG
    06.
    Oct.
    2026

    Exam inspection | Marketing Analytics I

    15:00 - 16:30
    Authored by IFM
     
    05.
    Nov.
    2026

    Exam inspection | Marketing Analytics II

    10:00 - 12:00
    Authored by IFM
     
  • News
    30.
    Jul.
    2026

    Prof. Dr. Manfred Krafft as Marketing Expert on SWR Marktcheck's Netto Check

     
    17.
    Jul.
    2026

    Guest Lecture by Björn Ognibeni on Chinese Approaches to Brand Management

     
    14.
    Jul.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' möglich

     
    14.
    Jul.
    2026

    Sonja Gensler received the MSc Business Administration Teaching Award

     
    09.
    Jul.
    2026

    Successful IfM Project Seminar in Cooperation with Deutsche Bahn

     
    More news

Contact

Chair for Business-to-Business Marketing
Königsstraße 47
48143 Münster
Germany
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