• Research foci

    • Order funding
    • Strategic marketing
    • Industrial goods marketing
    • International marketing
    • Market research
  • Education

    Habilitation, Erlangung der venia legendi für Betriebswirtschaftslehre, Habilitationsthema: „Auftragsplanung im industriellen Anlagengeschäft"
    1978- 1979
    Habilitation scholarship holder of German Research Foundation (DFG)
    Doctoral degree (Dr. rer. oec.) of University of Bochum
    University degree in Business Administration and Economy (Diplom) at University of Bochum
    1966- 1970
    Studies in Economics at University of Bochum
  • Positions

    since 2001
    Honorary Professor for Technology Management at Technical University of Berlin
    since 1986
    Professor at the Institute for Business-to-Business Marketing at University of Münster
    1980- 1986
    Professor of Business Administration at University of Mainz
    1979- 1980
    Professor of Business Administration at University of Berlin (FU)
    1974- 1978
    Sales manager at Siemens AG, Erlangen
    1973- 1974
    Visiting Research Scholar at Pennsylvania State University, USA
    1970- 1973
    Research Assistant at the chair of marketing at University of Bochum
  • External functions

    since 2007
    Member of the Senate of University of Münster
    since 2003
    Editor of the Journal "Die Betriebswirtschaft"
    since 2002
    Member of the North Rhine-Westphalian Academy of Science and Art
    2000- 2003
    Member of the Steering Committee of Schmalenbach-Gesellschaft
    since 1999
    Member of the advisory board for technology and innovation of the officiate mayor of Berlin
    1993- 1994
    Dean of the Münster School of Business and Economics at University of Münster
    1986- 2002
    Elected Review Board Member of German Research Foundation (DFG)