Conference paper

 

2017

Mueller-Funk, U., Wilken, R., Backhaus, M., & Backhaus, K. (2017). On the Stochastic Foundations of Diffusion Modelling. In Proceedings of the ISMS Marketing Science Conference, Los Angeles. (Accepted)
More details BibTeX

 

2010

Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., & Weddeling, M. (2010). Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services. In Proceedings of the 18th European Conference on Information Systems, Pretoria, South Africa.
More details BibTeX Full text

Geiger, I., Wilken, R., & Backhaus, K. (2010). Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations. In Proceedings of the 39th EMAC Conference 2010.
More details BibTeX

 

2001

Backhaus, K., & Mühlfeld, K. (2001). Strategy Shifts between "Business Types" — A Theoretical Approach on Strategy Dynamics. In Proceedings of the 30th EMAC Conference, Bergen.
More details BibTeX

 

2000

Backhaus, K., & Baumeister, C. (2000). Price Differentiation and Demand Bundling. In Marketing in the New Millennium, Proceedings of the 29th EMAC Conference, Rotterdam, 50.
More details BibTeX

Backhaus, K., Stadie, E., & Schmidt, T. (2000). The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products. In Marketing in the New Millennium, Proceedings of the 29th EMAC Conference, Rotterdam, 136.
More details BibTeX

 

1999

Backhaus, K., & Possmeier, F. (1999). Fixe Erlöse als Reaktion auf die steigende Fixkostenintensität. In Proceedings of the Tagungsband zum 14. Deutschen Controlling Congreß, Düsseldorf, 209–225.
More details BibTeX

Backhaus, K., & Possmeier, F. (1999). Fixed Revenues to Reduce Risk in Fixed Cost-Intensive Businesses. In Marketing and Competition in the Information Age, Proceedingsof the 28th EMAC Conference, Berlin, 1–15.
More details BibTeX

Backhaus, K., & Schlöder, K. u. F. (1999). Measuring the Degree of Standardization in International Advertising — a Multivariate Analysis-Based Model. In Proceedings of the 28th EMAC Conference, Marketing and Competition in the Information Age, Berlin, 2–23.
More details BibTeX

 

1996

Backhaus, K. (1996). Business Types in Business-to-Business Markets — A Typology of Transaction Processes on the Basis of Governance Designs. In Proceedings of the 12th International Conference on Industrial Marketing and Purchasing, 37–80.
More details BibTeX