• Article in Journal

    2018

    de Haan, E., Kannan, P., Verhoef, P., & Wiesel, T. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing, 2018(05).
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    2017

    Ou, Y.-C., Verhoef, P., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing, 45(3), 336–356.
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    2016

    de Haan, E., Wiesel, T., & Pauwels, K. (2016). The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. International Journal of Research in Marketing, 33(3), 491–507.
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    Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3).
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    2015

    de Haan, E., Verhoef, P., & Wiesel, T. (2015). The predictive ability of different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2).
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    2014

    Ou, Y., de Vries, L., Wiesel, T., & Verhoef, P. (2014). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research, 17(3), 339–354.
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    2012

    Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing, 76(2), 17–32.
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    2011

    Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.
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    Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.
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    2010

    Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310.
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    2009

    Pauwels, K., Ambler, T., Clark, B. P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009). Dashboards As a Service: Why, What, How, and Which Research is Needed?. Journal of Service Research, 12(2), 175–189.
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    2008

    Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: An integral part of financial reporting. Journal of Marketing, 72(2), 1–14.
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    2007

    Wiesel, T., & Skiera, B. (2007). Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706–731.
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  • Conference Paper

    2016

    Monske, S., Gensler, S., & Wiesel, T. (2016). Investigating consumer’s online search and decision-making strategies: An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen, 1–7. (Accepted)
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    2014

    Gensler, S., Wiesel, T., & Leweling, S. (2014). The value of user-generated content and social shopping tools: differentiation between active, passive and non-users. In Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien.
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    2013

    De, H. E., Verhoef, P., & Wiesel, T. (2013). There is No Single Best Measure of Your Customers. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (Accepted)
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    Minnema, A., Bijmolt, T., Gensler, S., & —, W. T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (Accepted)
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    Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (Accepted)
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    Ou, Y.-C., Wiesel, T., & Verhoef, P. (2013). The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (Accepted)
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    2012

    De, H. E., Wiesel, T., & Pauwels, K. (2012). Effective Customer-Initiated versus Firm-Initiated Touchpoints. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (Accepted)
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    Gensler, S., & Wiesel, T. (2012). Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools. In Proceedings of the EMAC Conference 2012, Lisbon, Portugal. (Accepted)
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    Ou, Y.-C., Wiesel, , T., , Verhoef, , & P., (2012). Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (Accepted)
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    2011

    Ou, Y.-C., de Vries, L., Wiesel, T., & Verhoef, P. (2011). Moderating Role of Consumer Confidence for Creating Customer Loyalty. In Proceedings of the EMAC Conference 2011, Ljubljana, Slowenien. (Accepted)
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    Wiesel, T., Gensler, , S., , Garcia, , & R., (2011). Online Idea Generation: Unmasking Customer's Desires. In Proceedings of the PDMA Academic Research Forum, Phoenix, USA. (Accepted)
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    2010

    Wiesel, T., Kräussl, R., & Srivastav, R. (2010). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the EMAC Conference 2010, Kopenhagen, Dänemark. (Accepted)
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    Wiesel, T., Pauwels, K., & Arts, J. (2010). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the INFORMS Marketing Science Conference 2010, Köln, Deutschland. (Accepted)
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    2009

    Wiesel, T., Pauwels, K., Arts, , & J., (2009). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the EMAC Conference 2009, Nantes, Frankreich. (Accepted)
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    2008

    Skiera, B., Wiesel, T., Schulze, , & C., (2008). Customer Based Firm Valuation. In Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008, Vallendar, Deutschland. (Accepted)
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    Wiesel, T., Kräussl, R., & Srivastava, R. (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the MSI/EmoryMI Conference 2008, Atlanta, USA. (Accepted)
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    Wiesel, T., Kräussl, R., Srivastava, , & R., (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the INFORMS Marketing Science Conference 2008, Vancouver, Kanada. (Accepted)
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    2007

    Wiesel, T., Frischmann, T., Srivastava, , & R., (2007). Explaining Growth Expectations. In Proceedings of the INFORMS Marketing Science Conference 2007, Singapore, Singapore. (Accepted)
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    2006

    Wiesel, T., & Skiera, B. (2006). Decomposition of Changes in Customer Equity over Time. In Proceedings of the EMAC Conference 2006, Athen, Griechenland. (Accepted)
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    Wiesel, T., & Skiera, B. (2006). Tracking Customer Equity. In Proceedings of the INFORMS Marketing Science Conference 2006, Pittsburgh, USA. (Accepted)
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    2005

    Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value. In Proceedings of the International Workshop on CRM: Data Mining Meets Marketing, New York, USA. (Accepted)
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    Wiesel, T., & Skiera, B. (2005). Impact of Marketing Metrics Drivers on Shareholder Value. In Proceedings of the INFORMS Marketing Science Conference 2005, Atlanta, USA. (Accepted)
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    Wiesel, T., & Skiera, B. (2005). Impact of Marketing Value Drivers on Shareholder Value. In Proceedings of the EMAC Conference 2005, Mailand, Italien. (Accepted)
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    2004

    Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. (Accepted)
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    Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the EMAC Conference 2004, Murcia, Spanien. (Accepted)
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    2003

    Wiesel, T. (2003). Customer and Enterprise Valuation Approach. In Proceedings of the EMAC Doctoral Colloquium 2003, Glasgow, Schottland. (Accepted)
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  • Chapter in Book

    2013

    Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (In press)
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    2010

    Srivastava, R., & Wiesel, T. (2010). Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk. In Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (Eds.), The connected customer — the changing nature of consumer and business markets (pp. 203–216).
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    2007

    Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing Science Institute (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).
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    2005

    Skiera, B., Wiesel, T., & Pfaff, D. (2005). Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain. In Verein, f. C. M. (Ed.), Die Optimierung der Performance im Credit Management (pp. 117–133). Heidelberg.
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  • Article in Newspaper

    2013

    Wiesel, T. (2013). The Digital Sentiment Index (DSI) — Capturing Your Brand in the Digital World. EFL Quarterly, 2013.
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    2012

    Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., de Haan, E., Bouma, J., Teunter, L., & Alleman, T. (2012). Dutch Customer Performance Index 2012: Univé levert beste klantprestaties. Tijdschrift voor Marketing, 2012.
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    Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2012). Klantprestaties bij Nederlandse banken in 2012. ESB — Economisch Statistische Berichten, 2012.
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    2011

    Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., Bouma, J., & Alleman, T. (2011). Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties. Tijdschrift voor Marketing, Februar.
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    Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2011). Klantprestaties bij Nederlandse banken in 2011. ESB — Economisch Statistische Berichten, 96(4614&4615), 455–457.
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    2010

    Bouma, J., Bügel, M., Verhoef, P. C., Alleman, T., Wiesel, T., & Wesselius, T. (2010). Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties. Tijdschrift voor Marketing, April.
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    Verhoef, P. C., Wesselius, T., Bügel, M., & Wiesel, T. (2010). Klantprestaties van Nederlandse banken. ESB — Economisch Statistische Berichten, 95(4585), 262–265.
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    Wiesel, T., Skiera, B., & Villanueva, J. (2010). My Customers are Better than Yours! On Customer Equity Reporting. Marketing Intelligence Review, 1(2), 43–53.
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    2005

    Skiera, B., & Wiesel, T. (2005). Linking Customer Metrics to Shareholder Value. EFL Quarterly, 2005.
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    Skiera, B., & Wiesel, T. (2005). Wandel in der Unternehmensbewertung. rer. pol. 2005.
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  • Other

    2013

    De, H. E., Wiesel, T., & Pauwels, K. (2013). Which Advertising Forms Make a Difference in Online Path to Purchase?. Boston.
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    2011

    Wiesel, T., Kräussl, R., Srivastava, , & R., (2011). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. Boston.
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    2010

    Pauwels, K., Ambler, T., Clark, B., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2010). Dashboards and Marketing: Why, What, How, and Which Research is Needed?". Boston.
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    2005

    Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships.
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  • Thesis

    2006

    Wiesel, T. (2006). Kundenkenngrößen und Unternehmenswert. Dissertation at the Goethe-Universität Frankfurt.
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