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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Exzellenz Start-up Center.NRW "REACH Euregio Start-up Center"

    In September 2019, the Westfälische Wilhelms-Universität (WWU) was awarded the title "Excellence Start-up Center.NRW" (ESC) by the state of North Rhine-Westphalia. For the first time, a central and joint university start-up center, REACH, is being established at WWU as a result of this funding. The REACH supports those interested in starting a business at both the WWU and Münster University of Applied Sciences and accompanies them from their idea to the start-up. The REACH at the WWU is the platform where the networking of start-ups with science, as well as companies, institutions and associations takes place.


    Project status in progress
    Project time 01.09.2019- 31.08.2026
    Website https://www.reach-euregio.de/
    Funding source MWIKE NRW - Exzellenz Start-up Center.NRW
    Project number 03ESCNW09
    Keywords Entrepreneurship

     

    Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz


    Project status in progress
    Project time 01.12.2021- 30.11.2025
    Website https://www.uni-muenster.de/CeNoS/InterKIWWU/
    Funding source Federal Ministry of Education and Research
    Project number 16DHBKI049
    Keywords Interdisziplinäre Lehre; Künstliche Intelligenz; KI; Maschinelles Lernen; ML

     

  • definitely finished

    REACH - EUREGIO Start-up Factory


    Project status definitely finished
    Project time 01.07.2024- 31.03.2025
    Funding source BMWK - University-Based Business Start-Ups
    Project number 03ELWKNW04
    Keywords Innovation; Ausgründung; Entrepreneur; lntrapreneur

     

    EXIST Women


    Project status definitely finished
    Project time 01.12.2023- 30.11.2024
    Funding source BMWK - EXIST-Women
    Project number 03EWONW022
    Keywords Existenzgründung

     

    Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends


    Project status definitely finished
    Project time 01.02.2023- 31.01.2024
    Funding source DFG - Initiation of International Collaboration
    Project number WI 4977 /1-1
    Keywords Marketing, Artificial Intelligence; AI

     

    EXIST-Gründerstipendium: TIPaCOIN


    Project status definitely finished
    Project time 01.02.2021- 31.01.2022
    Funding source BMWK - EXIST Business Start-up Grant
    Project number 03EGSNW680
    Keywords

     

  • Dates and Events
    22.
    May.
    2025

    Brown Bag | Anna Salonen

    14:00 - 15:30
    Authored by MCM
     
    23.
    May.
    2025

    Exam inspection | Consumer Behavior

    14:00 - 15:00
    Authored by IFM
     
    30.
    May.
    2025

    Exam | Innovationsmanagement

    16:30 - 17:30
    Authored by LMM
     
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    Authored by LMM
     
    More events
  • News
    29.
    Apr.
    2025

    Introducing Spatial Word of Mouth: New Article Co-authored by MCM Prof. Hennig-Thurau on Electronic WOM for the Metaverse Age

     
    16.
    Apr.
    2025

    Circle of Excellence in Marketing | Apply until April 22!

     
    07.
    Apr.
    2025

    DIGIT sucht Wissenschaftliche*r Mitarbeiter*in

     
    23.
    Mar.
    2025

    New Workshop Alert - Negotiation Workshop!

     
    27.
    Feb.
    2025

    Can Public Broadcasting News Save Democracy in Digital Times? New Study by Dr. Kai Manke & Prof. Thorsten Hennig-Thurau

     
    More news

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Germany

marketing@uni-muenster.de

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