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      • Chair of Value-Based Marketing (IWM)
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          • Profile
            • Projects | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Exzellenz Start-up Center.NRW "REACH Euregio Start-up Center"

    In September 2019, the Westfälische Wilhelms-Universität (WWU) was awarded the title "Excellence Start-up Center.NRW" (ESC) by the state of North Rhine-Westphalia. For the first time, a central and joint university start-up center, REACH, is being established at WWU as a result of this funding. The REACH supports those interested in starting a business at both the WWU and Münster University of Applied Sciences and accompanies them from their idea to the start-up. The REACH at the WWU is the platform where the networking of start-ups with science, as well as companies, institutions and associations takes place.


    Project status in progress
    Project time 01.09.2019- 31.08.2026
    Website https://www.reach-euregio.de/
    Funding source MWIKE NRW - Exzellenz Start-up Center.NRW
    Project number 03ESCNW09
    Keywords Entrepreneurship

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • definitely finished

    NatAlli - Fostering the Renascence of Societies through Lifelong Learning Mentoring Programmes and Allies


    Project status definitely finished
    Project time 01.11.2023- 30.04.2026
    Funding source EC - Erasmus+ - Cooperation Partnerships
    Project number 2023-1-DE01-KA220-HED-000161812
    Keywords Inclusion; equality; non-discrimination; Digital transformation; Entrepreneurial learning; entrepreneurship education

     

    EXIST Women


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source BMWE - EXIST-Women
    Project number 03EWONW037
    Keywords Existenzgründung

     

    KI-basiertes System für den Nachhaltigkeitsdialog in der Finanzierungsberatung


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source DZ Bank Foundation
    Project number S0020 / 10423 / 2024
    Keywords Finanzberatung

     

    Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz


    Project status definitely finished
    Project time 01.12.2021- 30.11.2025
    Website https://www.uni-muenster.de/CeNoS/InterKIWWU/
    Funding source Federal Ministry of Research, Technology and Space
    Project number 16DHBKI049
    Keywords Interdisziplinäre Lehre; Künstliche Intelligenz; KI; Maschinelles Lernen; ML

     

    REACH - EUREGIO Start-up Factory


    Project status definitely finished
    Project time 01.07.2024- 31.03.2025
    Funding source BMWE - University-Based Business Start-Ups
    Project number 03ELWKNW04
    Keywords Innovation; Ausgründung; Entrepreneur; lntrapreneur

     

    EXIST Women


    Project status definitely finished
    Project time 01.12.2023- 30.11.2024
    Funding source BMWE - EXIST-Women
    Project number 03EWONW022
    Keywords Existenzgründung

     

    Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends


    Project status definitely finished
    Project time 01.02.2023- 31.01.2024
    Funding source DFG - Initiation of International Collaboration
    Project number WI 4977 /1-1
    Keywords Marketing, Artificial Intelligence; AI

     

    EXIST-Gründerstipendium: TIPaCOIN


    Project status definitely finished
    Project time 01.02.2021- 31.01.2022
    Funding source BMWE - EXIST Business Start-up Grant
    Project number 03EGSNW680
    Keywords

     

  • Dates and Events
    26.
    May.
    2026

    Exam | Grundlagen des Marketing

    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entrepreneurial Marketing

    09:00 - 10:30
    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    27.
    May.
    2026

    Exam | Willkommen in der BWL (Onboarding)

    11:00 - 14:00
    Authored by MCM
     
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
  • News
    11.
    May.
    2026

    When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

     
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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