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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Exzellenz Start-up Center.NRW "REACH Euregio Start-up Center"

    In September 2019, the Westfälische Wilhelms-Universität (WWU) was awarded the title "Excellence Start-up Center.NRW" (ESC) by the state of North Rhine-Westphalia. For the first time, a central and joint university start-up center, REACH, is being established at WWU as a result of this funding. The REACH supports those interested in starting a business at both the WWU and Münster University of Applied Sciences and accompanies them from their idea to the start-up. The REACH at the WWU is the platform where the networking of start-ups with science, as well as companies, institutions and associations takes place.


    Project status in progress
    Project time 01.09.2019- 31.08.2026
    Website https://www.reach-euregio.de/
    Funding source MWIKE NRW - Exzellenz Start-up Center.NRW
    Project number 03ESCNW09
    Keywords Entrepreneurship

     

    Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz


    Project status in progress
    Project time 01.12.2021- 30.11.2025
    Website https://www.uni-muenster.de/CeNoS/InterKIWWU/
    Funding source Federal Ministry of Research, Technology and Space
    Project number 16DHBKI049
    Keywords Interdisziplinäre Lehre; Künstliche Intelligenz; KI; Maschinelles Lernen; ML

     

  • definitely finished

    REACH - EUREGIO Start-up Factory


    Project status definitely finished
    Project time 01.07.2024- 31.03.2025
    Funding source BMWE - University-Based Business Start-Ups
    Project number 03ELWKNW04
    Keywords Innovation; Ausgründung; Entrepreneur; lntrapreneur

     

    EXIST Women


    Project status definitely finished
    Project time 01.12.2023- 30.11.2024
    Funding source BMWE - EXIST-Women
    Project number 03EWONW022
    Keywords Existenzgründung

     

    Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends


    Project status definitely finished
    Project time 01.02.2023- 31.01.2024
    Funding source DFG - Initiation of International Collaboration
    Project number WI 4977 /1-1
    Keywords Marketing, Artificial Intelligence; AI

     

    EXIST-Gründerstipendium: TIPaCOIN


    Project status definitely finished
    Project time 01.02.2021- 31.01.2022
    Funding source BMWE - EXIST Business Start-up Grant
    Project number 03EGSNW680
    Keywords

     

  • Dates and Events
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    11:00 - 12:30
    Authored by LMM
     
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

Contact

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Am Stadtgraben 13-15
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Germany

marketing@uni-muenster.de

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