Chair for Value-Based Marketing
Am Stadtgraben 13-15
Room: MCM 204
Phone: +49 251 83-28207
Am Stadtgraben 13-15
Prof. Dr. Thorsten Wiesel is a Professor of Marketing at the Marketing Center Münster/University of Münster (Germany). Before coming to Münster, Thorsten was an Associate Professor at the Marketing Department at the University of Groningen (the Netherlands) and an Assistant Professor at the Marketing Department at the Free University Amsterdam (the Netherlands). Thorsten Wiesel, who wrote his dissertation at the Institute for Electronic Commerce and E-Finance Lab at the University of Frankfurt/Main (Germany), was a Visiting Scholar at IESE Business School in Barcelona (Spain), Penn State University in State College (USA), and Goizueta Business School in Atlanta (USA).
His research interest are in Strategic Marketing, the Interface between Marketing and Finance, Marketing Performance Measurement and Management, and Digital Marketing. He has published several articles in renowned journals such as Journal of Marketing, Marketing Science, Journal of Service Research, Journal of Interactive Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing. Furthermore, Prof. Thorsten Wiesel published various management-based articles, book chapters as well as blog posts at Harvard Business Review.
In addition to his research achievements, he has been awarded for his teaching abilities several times. He was awarded as “ISBM Business Marketing Doctoral Fellow” and received the award “Best Paper of the conference based on a Doctoral Dissertation” at EMAC in 2006. Moreover, he was a finalist of the "MSI/H. Paul Root Award" in 2008 and 2012 (awards the Journal of Marketing article that has made the most significant contribution to further the practice of marketing), the "Best Paper Award WHU Campus of Finance Research Conference" in 2009, and the "INFORMS Marketing Science Practice Price" in 2010. He was also nominated for the 2012 "Harold H. Maynard Award" (awards the Journal of Marketing article that has made the most significant contribution to marketing theory and/or marketing thought).
Thorsten serves as an ad-hoc reviewer for the International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Business Research, British Journal of Management, Journal of Retailing, Journal of Service Research and Journal of Interactive Marketing. He is also an Editorial Review Board member of the Journal of Marketing, the International Journal of Research in Marketing and the Business Research.
In September 2019, WWU received funding by the state of North Rhine-Westphalia to build up an "Excellence Start-up Center.NRW" (ESC). Thorsten leads this start-up center called REACH and aims to inspire students and young academics to bring their innovative ideas to life. REACH is a platform where the networking of start-ups with science, as well as companies, institutions and associations takes place at the WWU.