• Research focuses

    • Strategic Marketing
    • Marketing Finance
    • Marketing Performance Measurement and Management
    • Digital Marketing
  • Education

    since 2012
    Institute for Value-Based Marketing, Westfälischen Wilhelms-Universität Münster
    since 2012
    Research Affiliate, University of Groningen (Netherlands), Business Faculty, Marketing Department
    2012
    Associate Professor, University of Groningen (Netherlands), Business Faculty, Marketing Department
    2008- 2012
    Assistant Professor, University of Groningen (Netherlands), Business Faculty, Marketing Department
    2006- 2008
    Assistant Professor, VU Universität Amsterdam (Netherlands), Business Faculty, Marketing Department
    2002- 2006
    Promotion in Frankfurt/Main
    1997- 2002
    Diplom-Kaufmann in Frankfurt/Main