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            • Courses | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair for Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita

  • Summer Term 2022

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2021/22

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2020

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2019/20

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Innovation Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2019

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2018/19

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Seminar
    DoIT! Conduct a research study
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    Lecture/Exercise
    Innovation Management
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2018

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    Master

    Seminar
    DoIT! Influencer Marketing
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    englisch

  • Winter Term 2017/18

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Seminar
    DoIT! Conduct your own research study
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    Lecture/Exercise
    Innovation Management
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    englisch

  • Summer Term 2017

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    Master

    Seminar
    Making Sense of Changing Decision Processes
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Forschungsseminare (Brown Bag Seminare)
    englisch
  • Dates and Events
    05.
    Jul.
    2022

    Guest Lecture | Dr. Juliana Huppertz (Douglas)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Operations
    08.
    Jul.
    2022

    Guest Lecture | Assistant Professor Jochen Hartmann (University of Groningen)

    10:15 - 11:45
    Authored by IFM
     
    Marketing Operations
    08.
    Jul.
    2022

    Brown bag | Jochen Hartmann

    14:00
    Authored by MCM
     
    20.
    Jul.
    2022

    Exam | Marketing Operations

    15:00 - 16:00
    Authored by IFM
     
    21.
    Jul.
    2022

    Retake Exam | Consumer Behavior

    16:00 - 17:30
    Authored by IFM
     
    More events
  • News
    24.
    Jul.
    2022

    Studentische Hilfskräfte am Lehrstuhl für Marketing & Medien gesucht!

     
    13.
    Jun.
    2022

    The role of status in a multi-tier B2B customer loyalty program - a new publication from MCM scholars

     
    13.
    Jun.
    2022

    Application for the MCM master seminars in the winter semester 2022

     
    12.
    Jun.
    2022

    LMM sucht Wissenschaftliche:n Mitarbeiter:in

     
    17.
    May.
    2022

    Customers in the solutions business: What role do they play and what makes solutions more effective for them?

     
    More news

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Germany

marketing@uni-muenster.de

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