@article{WieselBS2025Marktorientierte,
  author = {T. Wiesel and F Bach and A Seiferth},
  title = {Marktorientierte Unternehmensführung in kundenzentrierten Unternehmen: Die zentrale Rolle der kundenzentrierten Performancemessung},
  journal = {IfG Impulse},
  year = {2025},
  volume = {1},
  number = {1},
  pages = {Bd. 1 Nr. 1 (2025)},
  doi = {10.17879/IFGIMPULSE-2025-6283},
  url = {https://www.uni-muenster.de/Ejournals/index.php/ifgimpulse/article/view/6283},
  note = {Publication status: Published}
}

@article{GenslerOW2024ReportedAnd,
  author = {Sonja Gensler and Karlo Oehring and Thorsten Wiesel},
  title = {Reported and Communicated Shifts in Strategic Emphasis and Firm Performance},
  journal = {International Journal of Research in Marketing},
  year = {2024},
  volume = {41},
  number = {2},
  pages = {220--240},
  doi = {10.1016/j.ijresmar.2023.08.006},
  note = {Publication status: Published}
}

@article{DeHaanKVW2018DeviceSwitching,
  author = {E. {de Haan} and P.K. Kannan and P.C. Verhoef and Thorsten Wiesel},
  title = {Device Switching in Online Purchasing: Examining the Strategic Contingencies},
  journal = {Journal of Marketing (J Mark)},
  year = {2018},
  volume = {2018},
  number = {05},
  doi = {10.1509/jm.17.0113},
  note = {Publication status: Published}
}

@article{OuVW2017TheEffects,
  author = {Y-C Ou and P Verhoef and T Wiesel},
  title = {The effects of customer equity drivers on loyalty across services industries and firms},
  journal = {Journal of the Academy of Marketing},
  year = {2017},
  volume = {45},
  number = {3},
  pages = {336--356},
  note = {Publication status: Published}
}

@article{DeHaanWP2016TheEffectiveness,
  author = {E {de Haan} and T Wiesel and K Pauwels},
  title = {The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework},
  journal = {International Journal of Research in Marketing},
  year = {2016},
  volume = {33},
  number = {3},
  pages = {491--507},
  note = {Publication status: Published}
}

@article{MinnemaBGW2016ToKeepOrNot,
  author = {A Minnema and T Bijmolt and S Gensler and T Wiesel},
  title = {To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns},
  journal = {Journal of Retailing},
  year = {2016},
  volume = {92},
  number = {3},
  note = {Publication status: Published}
}

@article{DeHaanVW2015ThePredictive,
  author = {E. {de Haan} and P. Verhoef and T. Wiesel},
  title = {The predictive ability of different customer feedback metrics for retention},
  journal = {International Journal of Research in Marketing},
  year = {2015},
  volume = {32},
  number = {2},
  doi = {10.1016/j.ijresmar.2015.02.004},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84930575990&origin=inward},
  note = {Publication status: Published}
}

@article{OuDVWV2014TheRoleOfConsumer,
  author = {Y. Ou and L. {de Vries} and T. Wiesel and P. Verhoef},
  title = {The Role of Consumer Confidence in Creating Customer Loyalty},
  journal = {Journal of Service Research},
  year = {2014},
  volume = {17},
  number = {3},
  pages = {339--354},
  doi = {10.1177/1094670513513925},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84892548128&origin=inward},
  note = {Publication status: Published}
}

@article{SchulzeSW2012LinkingCustomer,
  author = {C. Schulze and B. Skiera and T. Wiesel},
  title = {Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation},
  journal = {Journal of Marketing (J Mark)},
  year = {2012},
  volume = {76},
  number = {2},
  pages = {17--32},
  doi = {10.1509/jm.10.0280},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84859592221&origin=inward},
  note = {Publication status: Published}
}

@article{WieselSV2011CustomerLifetime,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data},
  journal = {Journal of Interactive Marketing},
  year = {2011},
  volume = {25},
  number = {1},
  pages = {20--22},
  doi = {10.1016/j.intmar.2010.12.003},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=79551597921&origin=inward},
  note = {Publication status: Published}
}

@article{WieselPA2011MarketingS,
  author = {T. Wiesel and K. Pauwels and J. Arts},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  journal = {Marketing Science},
  year = {2011},
  volume = {30},
  number = {July/August},
  pages = {604--611},
  note = {Publication status: Published}
}

@article{KumarADVWT2010Undervalued,
  author = {V. Kumar and L. Aksoy and B. Donkers and R. Venkatesan and T. Wiesel and S. Tillmanns},
  title = {Undervalued or overvalued customers: Capturing total customer engagement value},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {297--310},
  doi = {10.1177/1094670510375602},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=77955609469},
  note = {Publication status: Published}
}

@article{PauwelsACRSWW2009Dashboards,
  author = {K. Pauwels and T. Ambler and B..
LaPointe P. Clark and D. Reibstein and B. Skiera and B. Wierenga and T. Wiesel},
  title = {Dashboards As a Service: Why, What, How, and Which Research is Needed?},
  journal = {Journal of Service Research},
  year = {2009},
  volume = {12},
  number = {2},
  pages = {175--189},
  note = {Publication status: Published}
}

@article{WieselSV2008CustomerEquity,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {Customer equity: An integral part of financial reporting},
  journal = {Journal of Marketing (J Mark)},
  year = {2008},
  volume = {72},
  number = {2},
  pages = {1--14},
  doi = {10.1509/jmkg.72.2.1},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=41549156527&origin=inward},
  note = {Publication status: Published}
}

@article{WieselS2007EinModellZur,
  author = {T. Wiesel and B. Skiera},
  title = {Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten},
  journal = {Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)},
  year = {2007},
  volume = {59},
  pages = {706--731},
  note = {Publication status: Published}
}

@inproceedings{MonskeGW2016Investigating,
  author = {Simon Monske and Sonja Gensler and Thorsten Wiesel},
  title = {Investigating consumer’s online search and decision-making strategies:
An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  pages = {1--7},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerWL2014TheValueOf,
  author = {S. Gensler and T. Wiesel and S. Leweling},
  title = {The value of user-generated content and social shopping tools: differentiation between active, passive and non-users},
  booktitle = {Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution},
  year = {2014},
  address = {Oxford, Großbritannien},
  note = {Publication status: Published}
}

@inproceedings{DeVW2013ThereIsNoSingle,
  author = {Haan E. De and P. Verhoef and T. Wiesel},
  title = {There is No Single Best Measure of Your Customers},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{MinnemaBG2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and Wiesel T. ---},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{MinnemaBGW2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuWV2013TheModerating,
  author = {Y.-C. Ou and T. Wiesel and P. Verhoef},
  title = {The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{DeWP2012EffectiveCustomerInitiated,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Effective Customer-Initiated versus Firm-Initiated Touchpoints},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerW2012DoesEngaging,
  author = {S. Gensler and T. Wiesel},
  title = {Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools},
  booktitle = {Proceedings of the EMAC Conference 2012},
  year = {2012},
  address = {Lisbon, Portugal},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuWTVP2012FurtherUnderstanding,
  author = {Y.-C. Ou and  Wiesel and  T. and  Verhoef and  P.},
  title = {Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuDVWV2011Moderating,
  author = {Y.-C. Ou and L. {de Vries} and T. Wiesel and P. Verhoef},
  title = {Moderating Role of Consumer Confidence for Creating Customer Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2011},
  year = {2011},
  address = {Ljubljana, Slowenien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselGSGR2011OnlineIdea,
  author = {T. Wiesel and  Gensler and  S. and  Garcia and  R.},
  title = {Online Idea Generation: Unmasking Customer's Desires},
  booktitle = {Proceedings of the PDMA Academic Research Forum},
  year = {2011},
  address = {Phoenix, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKS2010BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastav},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the EMAC Conference 2010},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselPA2010MarketingS,
  author = {T. Wiesel and K. Pauwels and J. Arts},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2010},
  year = {2010},
  address = {Köln, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselPAJ2009MarketingS,
  author = {T. Wiesel and K. Pauwels and  Arts and  J.},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the EMAC Conference 2009},
  year = {2009},
  address = {Nantes, Frankreich},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{SkieraWSC2008CustomerBased,
  author = {B. Skiera and T. Wiesel and  Schulze and  C.},
  title = {Customer Based Firm Valuation},
  booktitle = {Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008},
  year = {2008},
  address = {Vallendar, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKS2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastava},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the MSI/EmoryMI Conference 2008},
  year = {2008},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKSR2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2008},
  year = {2008},
  address = {Vancouver, Kanada},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselFSR2007Explaining,
  author = {T. Wiesel and T. Frischmann and  Srivastava and  R.},
  title = {Explaining Growth Expectations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2007},
  year = {2007},
  address = {Singapore, Singapore},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2006Decomposition,
  author = {T. Wiesel and B. Skiera},
  title = {Decomposition of Changes in Customer Equity over Time},
  booktitle = {Proceedings of the EMAC Conference 2006},
  year = {2006},
  address = {Athen, Griechenland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2006TrackingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Tracking Customer Equity},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2006},
  year = {2006},
  address = {Pittsburgh, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Proceedings of the International Workshop on CRM: Data Mining Meets Marketing},
  year = {2005},
  address = {New York, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Metrics Drivers on Shareholder Value},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2005},
  year = {2005},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Value Drivers on Shareholder Value},
  booktitle = {Proceedings of the EMAC Conference 2005},
  year = {2005},
  address = {Mailand, Italien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2004},
  year = {2004},
  address = {Rotterdam, Niederlande},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the EMAC Conference 2004},
  year = {2004},
  address = {Murcia, Spanien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Wiesel2003CustomerAnd,
  author = {T. Wiesel},
  title = {Customer and Enterprise Valuation Approach},
  booktitle = {Proceedings of the EMAC Doctoral Colloquium 2003},
  year = {2003},
  address = {Glasgow, Schottland},
  note = {Publication status: accepted / in press (not yet published)}
}

@incollection{WieselS2013CustomerEquity,
  author = {T. Wiesel and B. Skiera},
  title = {Customer Equity Disclosure},
  booktitle = {Customer Equity Handbook},
  pages = {1--14},
  editor = {and Shah Kumar},
  year = {2013},
  publisher = {},
  note = {Publication status: online first}
}

@incollection{SrivastavaW2010BrandPlatform,
  author = {R. Srivastava and T. Wiesel},
  title = {Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk},
  booktitle = {The connected customer --- the changing nature of consumer and business markets},
  pages = {203--216},
  editor = {S. Wuyts and M. G. Dekimpe and E. Gijsbrechts and R. Pieters},
  year = {2010},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{WieselS2007LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Marketing Metrics and Financial Performance},
  pages = {15--17},
  editor = {Marketing Science Institute},
  year = {2007},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{SkieraWP2005Wertorientierte,
  author = {B. Skiera and T. Wiesel and D. Pfaff},
  title = {Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain},
  booktitle = {Die Optimierung der Performance im Credit Management},
  pages = {117--133},
  editor = {für Credit Management Verein},
  year = {2005},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@article{Wiesel2013TheDigital,
  author = {T. Wiesel},
  title = {The Digital Sentiment Index (DSI) --- Capturing Your Brand in the Digital World},
  journal = {EFL Quarterly},
  year = {2013},
  volume = {2013},
  note = {Publication status: Published}
}

@article{BuegelVHWWDHBTA2012DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and E. {de Haan} and J. Bouma and L. Teunter and T. Alleman},
  title = {Dutch Customer Performance Index 2012: Univé levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

@article{VerhoefHWBW2012Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2012},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

@article{BuegelVHWWBA2011DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and J. Bouma and T. Alleman},
  title = {Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2011},
  volume = {Februar},
  note = {Publication status: Published}
}

@article{VerhoefHWBW2011Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2011},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2011},
  volume = {96},
  number = {4614&4615},
  pages = {455--457},
  note = {Publication status: Published}
}

@article{BoumaBVAWW2010DutchCustomer,
  author = {J. Bouma and M. Bügel and P. C. Verhoef and T. Alleman and T. Wiesel and T. Wesselius},
  title = {Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2010},
  volume = {April},
  note = {Publication status: Published}
}

@article{VerhoefWBW2010Klantprestaties,
  author = {P. C. Verhoef and T. Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties van Nederlandse banken},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2010},
  volume = {95},
  number = {4585},
  pages = {262--265},
  note = {Publication status: Published}
}

@article{WieselSV2010MyCustomers,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {My Customers are Better than Yours! On Customer Equity Reporting},
  journal = {Marketing Intelligence Review},
  year = {2010},
  volume = {1},
  number = {2},
  pages = {43--53},
  note = {Publication status: Published}
}

@article{SkieraW2005LinkingCustomer,
  author = {B. Skiera and T. Wiesel},
  title = {Linking Customer Metrics to Shareholder Value},
  journal = {EFL Quarterly},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

@article{SkieraW2005WandelInDer,
  author = {B. Skiera and T. Wiesel},
  title = {Wandel in der Unternehmensbewertung},
  journal = {rer. pol.},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

@techreport{DeWP2013WhichAdvertising,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Which Advertising Forms Make a Difference in Online Path to Purchase?},
  institution = {},
  series = {MSI Working Paper 13 --- 104},
  year = {2013},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{WieselKSR2011BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  institution = {},
  series = {MSI Working Paper 12 --- 108},
  year = {2011},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{PauwelsACLRSWW2010Dashboards,
  author = {K. Pauwels and T. Ambler and B. Clark and P. LaPointe and D. Reibstein and B. Skiera and B. Wierenga and T. Wiesel},
  title = {Dashboards and Marketing: Why, What, How, and Which Research is Needed?"},
  institution = {},
  series = {MSI Working Paper 08 --- 203},
  year = {2010},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships},
  institution = {},
  series = {ISBM working paper},
  year = {2005},
  note = {Publication status: Published}
}

@phdthesis{Wiesel2006Kundenkenngroessen,
  author = {Thorsten Wiesel},
  title = {Kundenkenngrößen und Unternehmenswert},
  school = {Goethe-Universität Frankfurt},
  year = {2006},
  note = {Publication status: Published}
}