Article in Journal

 

2017

Gensler, S., Neslin, S. A., & Verhoef, P. C. (2017). The Showrooming Phenomenon: It's More than Just About Price. Journal of Interactive Marketing, 38(May), 29–43.
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2016

Gensler, S., Völckner, F., Egger, M., Fischbach, K., & —, S. D. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20(1), 112–141.
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3), 253–267.
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2015

de Haan, E., Verhoef, P., & Wiesel, T. (2015). The predictive ability of different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2). (Accepted)
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2014

Neslin, , Scott, A. S., Jerath, , Kinshuk, K., Bodapati, , Anand, V. A., Bradlow, , Eric, T. E., Deighton, , John, J., Gensler, , Sonja, S., Lee, , Leonard, L., Montaguti, , Elisa, E., Telang, , Rahul, R., Venkatesan, , Raj, R., Verhoef, , Peter, C. P., Zhang, , Z., J. Z., & , (2014). The interrelationships between brand and channel choice. Marketing Letters (Marketing Letters), 25(3), 319–330.
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Ou, Y., de Vries, L., Wiesel, T., & Verhoef, P. (2014). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research, 17(3), 339–354.
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2013

Gensler, , Sonja, S., Leeflang, , Peter, S. H. P., Skiera, , Bernd, B., & , (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research (Journal of Business Research), 66(9), 1272–1278.
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Gensler, , Sonja, S., Völckner, , Franziska, F., Liu-Thompkins, , Yuping, Y., Wiertz, , Caroline, C., & , (2013). Managing brands in the social media environment. Journal of Interactive Marketing (Journal of Interactive Marketing), 27(4), 242–256.
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2012

De, V. L., Gensler, S., & Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing (Journal of Interactive Marketing), 26(2), 83–91.
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Gensler, S., Leeflang, P., & Skiera, B. (2012). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. International Journal of Research in Marketing, 29(2), 192–201.
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Gensler, , Sonja, S., Verhoef, , Peter, C. P., Böhm, , Martin, M., & , (2012). Understanding consumers' multichannel choices across the different stages of the buying process. Marketing Letters (Marketing Letters), 23(4), 987–1003.
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Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing, 76(2), 17–32.
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2011

Frischmann, , Tanja, T., Gensler, , Sonja, S., & , (2011). Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics. Journal of Financial Services Marketing (Journal of Financial Services Marketing), 16(1), 14–26.
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Gensler, S., Hinz, O., Skiera, B., & Theysohn, S. (2011). Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs. European Journal of Operational Research, 219, 368–378.
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Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.
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Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.
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Zhang, T., Gensler, S., & Garcia, R. (2011). A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach. Journal of Product Innovation Management, 28(2), 152–168.
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2010

Albers, S., Gensler, S., & van de Bergh, J. (2010). Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen. Zeitschrift für Betriebswirtschaft, 80(6), 617–638.
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Hennig-Thurau, , Thorsten, T., Malthouse, , Edward, C. E., Friege, , Christian, C., Gensler, , Sonja, S., Lobschat, , Lara, L., Rangaswamy, , Arvind, A., Skiera, , Bernd, B., & , (2010). The impact of new media on customer relationships. Journal of Service Research (Journal of Service Research), 13(3), 311–330.
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Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310.
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2009

Pauwels, K., Ambler, T., Clark, B. P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009). Dashboards As a Service: Why, What, How, and Which Research is Needed?. Journal of Service Research, 12(2), 175–189.
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2008

Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: An integral part of financial reporting. Journal of Marketing, 72(2), 1–14.
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2007

Gensler, S., Skiera, B., Böhm, , & M., (2007). Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden. Zeitschrift für Betriebswirtschaft, 77(6), 675–695.
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Gensler, , Sonja, S., Dekimpe, , Marnik, G. M., Skiera, , Bernd, B., & , (2007). Evaluating channel performance in multi-channel environments. Journal of Retailing and Consumer Services (Journal of Retailing and Consumer Services), 14(1), 17–23.
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Wiesel, T., & Skiera, B. (2007). Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706–731.
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2006

Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 35(6), 316–319.
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Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 35(5), 254–258.
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Gensler, S., & Böhm, M. (2006). Kanalwahlverhalten von Kunden in einem Multikanalumfeld. Thexis — Fachzeitschrift für Marketing, 4, 31–36.
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2005

Gensler, , Sonja, S., Skiera, , Bernd, B., Böhm, , Martin, M., & , (2005). Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion. Journal fur Betriebswirtschaft (Journal fur Betriebswirtschaft), 55(1), 37–62.
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2002

Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimu¬la¬tionen mit Hilfe der Conjoint-Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 31(5), 15–20.
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Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 31(4), 31–37.
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2000

Posselt, T., & Gensler, S. (2000). Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. Die Betriebswirtschaft, 60(2), 182–198.
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