@incollection{Gensler2022FiniteMixture,
  author = {Sonja Gensler},
  title = {Finite Mixture Models},
  booktitle = {Handbook of Market Research},
  edition = {1},
  pages = {251--264},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2022},
  publisher = {Springer, Cham},
  isbn = {978-3-319-57412-7},
  doi = {10.1007/978-3-319-57413-4},
  note = {Publication status: Published}
}

@incollection{WieselS2013CustomerEquity,
  author = {T. Wiesel and B. Skiera},
  title = {Customer Equity Disclosure},
  booktitle = {Customer Equity Handbook},
  pages = {1--14},
  editor = {and Shah Kumar},
  year = {2013},
  publisher = {},
  note = {Publication status: online first}
}

@incollection{SrivastavaW2010BrandPlatform,
  author = {R. Srivastava and T. Wiesel},
  title = {Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk},
  booktitle = {The connected customer --- the changing nature of consumer and business markets},
  pages = {203--216},
  editor = {S. Wuyts and M. G. Dekimpe and E. Gijsbrechts and R. Pieters},
  year = {2010},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{WieselS2007LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Marketing Metrics and Financial Performance},
  pages = {15--17},
  editor = {Marketing Science Institute},
  year = {2007},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{SkieraWP2005Wertorientierte,
  author = {B. Skiera and T. Wiesel and D. Pfaff},
  title = {Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain},
  booktitle = {Die Optimierung der Performance im Credit Management},
  pages = {117--133},
  editor = {für Credit Management Verein},
  year = {2005},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysemethoden},
  edition = {16},
  year = {2021},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  isbn = {978-3-658-32424-7},
  doi = {10.1007/978-3-658-32425-4},
  url = {https://www.springer.com/de/book/9783658324247},
  note = {Publication status: Published}
}

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysis --- An Application-Oriented Introduction},
  edition = {1},
  year = {2021},
  publisher = {Springer Fachmedien Wiesbaden GmbH},
  address = {Wiesbaden},
  isbn = {978-3-658-32588-6},
  doi = {10.1007/978-3-658-32589-3},
  url = {https://www.springer.com/de/book/9783658325886},
  note = {Publication status: Published}
}

@book{SkieraKGWBBFP2003FinancialChainManagement,
  author = {B. Skiera and W. König and S. Gensler and T. Weitzel and D. Beimborn and S. Blumenberg and J. Franke and D. Pfaff},
  title = {Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing --- Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt.},
  year = {2003},
  publisher = {},
  address = {Norderstedt},
  note = {Publication status: Published}
}

@inproceedings{MonskeGW2016Investigating,
  author = {Simon Monske and Sonja Gensler and Thorsten Wiesel},
  title = {Investigating consumer’s online search and decision-making strategies:
An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  pages = {1--7},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerWL2014TheValueOf,
  author = {S. Gensler and T. Wiesel and S. Leweling},
  title = {The value of user-generated content and social shopping tools: differentiation between active, passive and non-users},
  booktitle = {Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution},
  year = {2014},
  address = {Oxford, Großbritannien},
  note = {Publication status: Published}
}

@inproceedings{DeVW2013ThereIsNoSingle,
  author = {Haan E. De and P. Verhoef and T. Wiesel},
  title = {There is No Single Best Measure of Your Customers},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{MinnemaBG2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and Wiesel T. ---},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{MinnemaBGW2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuWV2013TheModerating,
  author = {Y.-C. Ou and T. Wiesel and P. Verhoef},
  title = {The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{DeWP2012EffectiveCustomerInitiated,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Effective Customer-Initiated versus Firm-Initiated Touchpoints},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerW2012DoesEngaging,
  author = {S. Gensler and T. Wiesel},
  title = {Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools},
  booktitle = {Proceedings of the EMAC Conference 2012},
  year = {2012},
  address = {Lisbon, Portugal},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuWTVP2012FurtherUnderstanding,
  author = {Y.-C. Ou and  Wiesel and  T. and  Verhoef and  P.},
  title = {Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{OuDVWV2011Moderating,
  author = {Y.-C. Ou and L. {de Vries} and T. Wiesel and P. Verhoef},
  title = {Moderating Role of Consumer Confidence for Creating Customer Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2011},
  year = {2011},
  address = {Ljubljana, Slowenien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselGSGR2011OnlineIdea,
  author = {T. Wiesel and  Gensler and  S. and  Garcia and  R.},
  title = {Online Idea Generation: Unmasking Customer's Desires},
  booktitle = {Proceedings of the PDMA Academic Research Forum},
  year = {2011},
  address = {Phoenix, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKS2010BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastav},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the EMAC Conference 2010},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselPA2010MarketingS,
  author = {T. Wiesel and K. Pauwels and J. Arts},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2010},
  year = {2010},
  address = {Köln, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselPAJ2009MarketingS,
  author = {T. Wiesel and K. Pauwels and  Arts and  J.},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the EMAC Conference 2009},
  year = {2009},
  address = {Nantes, Frankreich},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{SkieraWSC2008CustomerBased,
  author = {B. Skiera and T. Wiesel and  Schulze and  C.},
  title = {Customer Based Firm Valuation},
  booktitle = {Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008},
  year = {2008},
  address = {Vallendar, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKS2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastava},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the MSI/EmoryMI Conference 2008},
  year = {2008},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselKSR2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2008},
  year = {2008},
  address = {Vancouver, Kanada},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselFSR2007Explaining,
  author = {T. Wiesel and T. Frischmann and  Srivastava and  R.},
  title = {Explaining Growth Expectations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2007},
  year = {2007},
  address = {Singapore, Singapore},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2006Decomposition,
  author = {T. Wiesel and B. Skiera},
  title = {Decomposition of Changes in Customer Equity over Time},
  booktitle = {Proceedings of the EMAC Conference 2006},
  year = {2006},
  address = {Athen, Griechenland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2006TrackingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Tracking Customer Equity},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2006},
  year = {2006},
  address = {Pittsburgh, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BoehmMGS2005Evaluating,
  author = { Boehm and M. Martin and  Gensler and S. Sonja and  },
  title = {Evaluating the impact of the online sales channel on customer profitability},
  booktitle = {Proceedings of the Hawaii International Conference on System Sciences},
  pages = {171},
  volume = {n.a.},
  year = {2005},
  address = {Hawaii},
  issn = {15301605},
  note = {Publication status: Published}
}

@inproceedings{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Proceedings of the International Workshop on CRM: Data Mining Meets Marketing},
  year = {2005},
  address = {New York, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Metrics Drivers on Shareholder Value},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2005},
  year = {2005},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Value Drivers on Shareholder Value},
  booktitle = {Proceedings of the EMAC Conference 2005},
  year = {2005},
  address = {Mailand, Italien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2004},
  year = {2004},
  address = {Rotterdam, Niederlande},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the EMAC Conference 2004},
  year = {2004},
  address = {Murcia, Spanien},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Wiesel2003CustomerAnd,
  author = {T. Wiesel},
  title = {Customer and Enterprise Valuation Approach},
  booktitle = {Proceedings of the EMAC Doctoral Colloquium 2003},
  year = {2003},
  address = {Glasgow, Schottland},
  note = {Publication status: accepted / in press (not yet published)}
}

@article{Wiesel2013TheDigital,
  author = {T. Wiesel},
  title = {The Digital Sentiment Index (DSI) --- Capturing Your Brand in the Digital World},
  journal = {EFL Quarterly},
  year = {2013},
  volume = {2013},
  note = {Publication status: Published}
}

@article{BuegelVHWWDHBTA2012DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and E. {de Haan} and J. Bouma and L. Teunter and T. Alleman},
  title = {Dutch Customer Performance Index 2012: Univé levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

@article{VerhoefHWBW2012Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2012},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

@article{BuegelVHWWBA2011DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and J. Bouma and T. Alleman},
  title = {Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2011},
  volume = {Februar},
  note = {Publication status: Published}
}

@article{VerhoefHWBW2011Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2011},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2011},
  volume = {96},
  number = {4614&4615},
  pages = {455--457},
  note = {Publication status: Published}
}

@article{BoumaBVAWW2010DutchCustomer,
  author = {J. Bouma and M. Bügel and P. C. Verhoef and T. Alleman and T. Wiesel and T. Wesselius},
  title = {Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2010},
  volume = {April},
  note = {Publication status: Published}
}

@article{VerhoefWBW2010Klantprestaties,
  author = {P. C. Verhoef and T. Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties van Nederlandse banken},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2010},
  volume = {95},
  number = {4585},
  pages = {262--265},
  note = {Publication status: Published}
}

@article{WieselSV2010MyCustomers,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {My Customers are Better than Yours! On Customer Equity Reporting},
  journal = {Marketing Intelligence Review},
  year = {2010},
  volume = {1},
  number = {2},
  pages = {43--53},
  note = {Publication status: Published}
}

@article{SkieraW2005LinkingCustomer,
  author = {B. Skiera and T. Wiesel},
  title = {Linking Customer Metrics to Shareholder Value},
  journal = {EFL Quarterly},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

@article{SkieraW2005WandelInDer,
  author = {B. Skiera and T. Wiesel},
  title = {Wandel in der Unternehmensbewertung},
  journal = {rer. pol.},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

@techreport{DeWP2013WhichAdvertising,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Which Advertising Forms Make a Difference in Online Path to Purchase?},
  institution = {},
  series = {MSI Working Paper 13 --- 104},
  year = {2013},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{WieselKSR2011BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  institution = {},
  series = {MSI Working Paper 12 --- 108},
  year = {2011},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{PauwelsACLRSWW2010Dashboards,
  author = {K. Pauwels and T. Ambler and B. Clark and P. LaPointe and D. Reibstein and B. Skiera and B. Wierenga and T. Wiesel},
  title = {Dashboards and Marketing: Why, What, How, and Which Research is Needed?"},
  institution = {},
  series = {MSI Working Paper 08 --- 203},
  year = {2010},
  address = {Boston},
  note = {Publication status: Published}
}

@techreport{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships},
  institution = {},
  series = {ISBM working paper},
  year = {2005},
  note = {Publication status: Published}
}

@phdthesis{Wiesel2006Kundenkenngroessen,
  author = {Thorsten Wiesel},
  title = {Kundenkenngrößen und Unternehmenswert},
  school = {Goethe-Universität Frankfurt},
  year = {2006},
  note = {Publication status: Published}
}

@phdthesis{Gensler2003Heterogenitaet,
  author = {S Gensler},
  title = {Heterogenität in der Präferenzanalyse --- Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen},
  school = {Goethe-Universität Frankfurt am Main},
  year = {2003},
  publisher = {Deutscher-Universitäts Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}