Article in Journal

 

2018

de Haan, E., Kannan, P., Verhoef, P., & Wiesel, T. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing, 2018(05).
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2017

de Vries Lisette, Gensler, S., & Leeflang, P. S. (2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Journal of Marketing, 81(5), 1–15.
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Gensler, S., Neslin, S. A., & Verhoef, P. C. (2017). The Showrooming Phenomenon: It's More than Just About Price. Journal of Interactive Marketing, 38(May), 29–43.
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Ou, Y.-C., Verhoef, P., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing, 45(3), 336–356.
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2016

de Haan, E., Wiesel, T., & Pauwels, K. (2016). The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. International Journal of Research in Marketing, 33(3), 491–507.
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Gensler, S., Völckner, F., Egger, M., Fischbach, K., & —, S. D. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20(1), 112–141.
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3).
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3), 253–267.
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2015

de Haan, E., Verhoef, P., & Wiesel, T. (2015). The predictive ability of different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2). (Accepted)
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2014

Neslin, , Scott, A. S., Jerath, , Kinshuk, K., Bodapati, , Anand, V. A., Bradlow, , Eric, T. E., Deighton, , John, J., Gensler, , Sonja, S., Lee, , Leonard, L., Montaguti, , Elisa, E., Telang, , Rahul, R., Venkatesan, , Raj, R., Verhoef, , Peter, C. P., Zhang, , Z., J. Z., & , (2014). The interrelationships between brand and channel choice. Marketing Letters (Marketing Letters), 25(3), 319–330.
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Ou, Y., de Vries L., Wiesel, T., & Verhoef, P. (2014). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research, 17(3), 339–354.
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2013

Gensler, , Sonja, S., Leeflang, , Peter, S. H. P., Skiera, , Bernd, B., & , (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research (Journal of Business Research), 66(9), 1272–1278.
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Gensler, , Sonja, S., Völckner, , Franziska, F., Liu-Thompkins, , Yuping, Y., Wiertz, , Caroline, C., & , (2013). Managing brands in the social media environment. Journal of Interactive Marketing (Journal of Interactive Marketing), 27(4), 242–256.
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2012

De Vries L., Gensler, S., & Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing (Journal of Interactive Marketing), 26(2), 83–91.
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Gensler, S., Leeflang, P., & Skiera, B. (2012). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. International Journal of Research in Marketing, 29(2), 192–201.
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Gensler, , Sonja, S., Verhoef, , Peter, C. P., Böhm, , Martin, M., & , (2012). Understanding consumers' multichannel choices across the different stages of the buying process. Marketing Letters (Marketing Letters), 23(4), 987–1003.
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Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing, 76(2), 17–32.
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2011

Frischmann, , Tanja, T., Gensler, , Sonja, S., & , (2011). Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics. Journal of Financial Services Marketing (Journal of Financial Services Marketing), 16(1), 14–26.
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Gensler, S., Hinz, O., Skiera, B., & Theysohn, S. (2011). Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs. European Journal of Operational Research, 219, 368–378.
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Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.
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Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.
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Zhang, T., Gensler, S., & Garcia, R. (2011). A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach. Journal of Product Innovation Management, 28(2), 152–168.
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2010

Albers, S., Gensler, S., & van de Bergh, J. (2010). Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen. Zeitschrift für Betriebswirtschaft, 80(6), 617–638.
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Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310.
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2009

Pauwels, K., Ambler, T., Clark, B. P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009). Dashboards As a Service: Why, What, How, and Which Research is Needed?. Journal of Service Research, 12(2), 175–189.
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2008

Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: An integral part of financial reporting. Journal of Marketing, 72(2), 1–14.
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2007

Gensler, S., Skiera, B., Böhm, , & M., (2007). Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden. Zeitschrift für Betriebswirtschaft, 77(6), 675–695.
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Gensler, , Sonja, S., Dekimpe, , Marnik, G. M., Skiera, , Bernd, B., & , (2007). Evaluating channel performance in multi-channel environments. Journal of Retailing and Consumer Services (Journal of Retailing and Consumer Services), 14(1), 17–23.
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Wiesel, T., & Skiera, B. (2007). Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706–731.
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2006

Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 35(6), 316–319.
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Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 35(5), 254–258.
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Gensler, S., & Böhm, M. (2006). Kanalwahlverhalten von Kunden in einem Multikanalumfeld. Thexis — Fachzeitschrift für Marketing, 4, 31–36.
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2005

Gensler, , Sonja, S., Skiera, , Bernd, B., Böhm, , Martin, M., & , (2005). Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion. Journal fur Betriebswirtschaft (Journal fur Betriebswirtschaft), 55(1), 37–62.
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2002

Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimu¬la¬tionen mit Hilfe der Conjoint-Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 31(5), 15–20.
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Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 31(4), 31–37.
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2000

Posselt, T., & Gensler, S. (2000). Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. Die Betriebswirtschaft, 60(2), 182–198.
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Conference Paper

 

2016

Monske, S., Gensler, S., & Wiesel, T. (2016). Investigating consumer’s online search and decision-making strategies: An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen, 1–7. (Accepted)
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2014

Gensler, S., Wiesel, T., & Leweling, S. (2014). The value of user-generated content and social shopping tools: differentiation between active, passive and non-users. In Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien.
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2013

De, H. E., Verhoef, P., & Wiesel, T. (2013). There is No Single Best Measure of Your Customers. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (Accepted)
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Minnema, A., Bijmolt, T., Gensler, S., & —, W. T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (Accepted)
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (Accepted)
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Ou, Y.-C., Wiesel, T., & Verhoef, P. (2013). The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (Accepted)
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2012

De, H. E., Wiesel, T., & Pauwels, K. (2012). Effective Customer-Initiated versus Firm-Initiated Touchpoints. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (Accepted)
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Gensler, S., & Wiesel, T. (2012). Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools. In Proceedings of the EMAC Conference 2012, Lisbon, Portugal. (Accepted)
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Ou, Y.-C., Wiesel, , T., , Verhoef, , & P., (2012). Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (Accepted)
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2011

Ou, Y.-C., de Vries L., Wiesel, T., & Verhoef, P. (2011). Moderating Role of Consumer Confidence for Creating Customer Loyalty. In Proceedings of the EMAC Conference 2011, Ljubljana, Slowenien. (Accepted)
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Wiesel, T., Gensler, , S., , Garcia, , & R., (2011). Online Idea Generation: Unmasking Customer's Desires. In Proceedings of the PDMA Academic Research Forum, Phoenix, USA. (Accepted)
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2010

Wiesel, T., Kräussl, R., & Srivastav, R. (2010). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the EMAC Conference 2010, Kopenhagen, Dänemark. (Accepted)
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Wiesel, T., Pauwels, K., & Arts, J. (2010). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the INFORMS Marketing Science Conference 2010, Köln, Deutschland. (Accepted)
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2009

Wiesel, T., Pauwels, K., Arts, , & J., (2009). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the EMAC Conference 2009, Nantes, Frankreich. (Accepted)
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2008

Skiera, B., Wiesel, T., Schulze, , & C., (2008). Customer Based Firm Valuation. In Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008, Vallendar, Deutschland. (Accepted)
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Wiesel, T., Kräussl, R., & Srivastava, R. (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the MSI/EmoryMI Conference 2008, Atlanta, USA. (Accepted)
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Wiesel, T., Kräussl, R., Srivastava, , & R., (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the INFORMS Marketing Science Conference 2008, Vancouver, Kanada. (Accepted)
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2007

Wiesel, T., Frischmann, T., Srivastava, , & R., (2007). Explaining Growth Expectations. In Proceedings of the INFORMS Marketing Science Conference 2007, Singapore, Singapore. (Accepted)
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2006

Wiesel, T., & Skiera, B. (2006). Decomposition of Changes in Customer Equity over Time. In Proceedings of the EMAC Conference 2006, Athen, Griechenland. (Accepted)
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Wiesel, T., & Skiera, B. (2006). Tracking Customer Equity. In Proceedings of the INFORMS Marketing Science Conference 2006, Pittsburgh, USA. (Accepted)
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2005

Boehm, , Martin, M., Gensler, , Sonja, S., & , (2005). Evaluating the impact of the online sales channel on customer profitability. In Proceedings of the Hawaii International Conference on System Sciences, Hawaii, 171.
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Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value. In Proceedings of the International Workshop on CRM: Data Mining Meets Marketing, New York, USA. (Accepted)
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Wiesel, T., & Skiera, B. (2005). Impact of Marketing Metrics Drivers on Shareholder Value. In Proceedings of the INFORMS Marketing Science Conference 2005, Atlanta, USA. (Accepted)
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Wiesel, T., & Skiera, B. (2005). Impact of Marketing Value Drivers on Shareholder Value. In Proceedings of the EMAC Conference 2005, Mailand, Italien. (Accepted)
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2004

Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. (Accepted)
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Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the EMAC Conference 2004, Murcia, Spanien. (Accepted)
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2003

Wiesel, T. (2003). Customer and Enterprise Valuation Approach. In Proceedings of the EMAC Doctoral Colloquium 2003, Glasgow, Schottland. (Accepted)
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Article in Newspaper

 

2013

Wiesel, T. (2013). The Digital Sentiment Index (DSI) — Capturing Your Brand in the Digital World. EFL Quarterly, 2013.
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2012

Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., de Haan, E., Bouma, J., Teunter, L., & Alleman, T. (2012). Dutch Customer Performance Index 2012: Univé levert beste klantprestaties. Tijdschrift voor Marketing, 2012.
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Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2012). Klantprestaties bij Nederlandse banken in 2012. ESB — Economisch Statistische Berichten, 2012.
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2011

Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., Bouma, J., & Alleman, T. (2011). Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties. Tijdschrift voor Marketing, Februar.
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Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2011). Klantprestaties bij Nederlandse banken in 2011. ESB — Economisch Statistische Berichten, 96(4614&4615), 455–457.
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2010

Bouma, J., Bügel, M., Verhoef, P. C., Alleman, T., Wiesel, T., & Wesselius, T. (2010). Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties. Tijdschrift voor Marketing, April.
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Verhoef, P. C., Wesselius, T., Bügel, M., & Wiesel, T. (2010). Klantprestaties van Nederlandse banken. ESB — Economisch Statistische Berichten, 95(4585), 262–265.
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Wiesel, T., Skiera, B., & Villanueva, J. (2010). My Customers are Better than Yours! On Customer Equity Reporting. Marketing Intelligence Review, 1(2), 43–53.
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2005

Skiera, B., & Wiesel, T. (2005). Linking Customer Metrics to Shareholder Value. EFL Quarterly, 2005.
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Skiera, B., & Wiesel, T. (2005). Wandel in der Unternehmensbewertung. rer. pol. 2005.
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Other

 

2013

De, H. E., Wiesel, T., & Pauwels, K. (2013). Which Advertising Forms Make a Difference in Online Path to Purchase?. Boston.
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2011

Wiesel, T., Kräussl, R., Srivastava, , & R., (2011). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. Boston.
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2010

Pauwels, K., Ambler, T., Clark, B., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2010). Dashboards and Marketing: Why, What, How, and Which Research is Needed?". Boston.
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2005

Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships.
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Chapter in Book

 

2007

Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing, S. I. (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).
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2005

Skiera, B., Wiesel, T., & Pfaff, D. (2005). Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain. In Verein, f. C. M. (Ed.), Die Optimierung der Performance im Credit Management (pp. 117–133). Heidelberg.
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Thesis

 

2006

Wiesel, T. (2006). Kundenkenngrößen und Unternehmenswert. Dissertation at the Goethe-Universität Frankfurt.
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2003

Gensler, S. (2003). Heterogenität in der Präferenzanalyse — Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen. Dissertation at the Goethe-Universität Frankfurt am Main. Wiesbaden: Deutscher-Universitäts Verlag.
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Book (Monography)

 

2003

Skiera, B., König, W., Gensler, S., Weitzel, T., Beimborn, D., Blumenberg, S., Franke, J., & Pfaff, D. (2003). Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing — Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt. Norderstedt.
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