2023
Oehring, K., Gensler, S., & Wiesel, T. (2023). Reported and Communicated Shifts in Strategic Emphasis and Firm Performance. (submitted / under review)
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Oehring, K., Gensler, S., & Wiesel, T. (2023). Reported and Communicated Shifts in Strategic Emphasis and Firm Performance. (submitted / under review)
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Gauß, P., Gensler, S., Kortenhaus, M., Riedel, N., & Schneider, A. (2022). Regulating the Sharing Economy: The Impact of Home-Sharing Ordinances on Commercial Airbnb Activity. (submitted / under review)
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Dewender, S., & Kübler, R. (2023). Does it matter to all in the same way? How culture moderates the perception of corporate unethical behavior. (accepted / in press (not yet published))
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Gensler, S. (2022). Finite Mixture Models. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research (1st ed., pp. 251–264). Springer, Cham.
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Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (online first)
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Srivastava, R., & Wiesel, T. (2010). Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk. In Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (Eds.), The connected customer — the changing nature of consumer and business markets (pp. 203–216).
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Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing Science Institute (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).
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Skiera, B., Wiesel, T., & Pfaff, D. (2005). Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain. In Verein, f. C. M. (Ed.), Die Optimierung der Performance im Credit Management (pp. 117–133). Heidelberg.
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Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2021). Multivariate Analysemethoden (16). Wiesbaden: Gabler Verlag.
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Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2021). Multivariate Analysis — An Application-Oriented Introduction (1st ed.). Wiesbaden: Springer Fachmedien Wiesbaden GmbH.
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Skiera, B., König, W., Gensler, S., Weitzel, T., Beimborn, D., Blumenberg, S., Franke, J., & Pfaff, D. (2003). Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing — Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt. Norderstedt.
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Libai, B. &. Y. B., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020). Brave New World? On AI and the Management of Customer Relationships. Journal of Interactive Marketing, 51(August), 44–56.
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de Haan, E., Kannan, P., Verhoef, P., & Wiesel, T. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing (J Mark), 2018(05).
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de Vries, L., Gensler, S., & Leeflang, P. S. (2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Journal of Marketing (J Mark), 81(5), 1–15.
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Gensler, S., Neslin, S. A., & Verhoef, P. C. (2017). The Showrooming Phenomenon: It's More than Just About Price. Journal of Interactive Marketing, 38(May), 29–43.
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Ou, Y.-C., Verhoef, P., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing, 45(3), 336–356.
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de Haan, E., Wiesel, T., & Pauwels, K. (2016). The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. International Journal of Research in Marketing, 33(3), 491–507.
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Gensler, S., Völckner, F., Egger, M., Fischbach, K., & Schoder, D. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20(1), 112–141.
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3).
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3), 253–267.
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de Haan, E., Verhoef, P., & Wiesel, T. (2015). The predictive ability of different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2).
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Neslin, , Scott, A. S., Jerath, , Kinshuk, K., Bodapati, , Anand, V. A., Bradlow, , Eric, T. E., Deighton, , John, J., Gensler, , Sonja, S., Lee, , Leonard, L., Montaguti, , Elisa, E., Telang, , Rahul, R., Venkatesan, , Raj, R., Verhoef, , Peter, C. P., Zhang, , Z., J. Z., & , (2014). The interrelationships between brand and channel choice. Marketing Letters, 25(3), 330.
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Ou, Y., de Vries, L., Wiesel, T., & Verhoef, P. (2014). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research, 17(3), 339–354.
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Gensler, , Sonja, S., Leeflang, , Peter, S. H. P., Skiera, , Bernd, B., & , (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66(9), 1278.
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Gensler, , Sonja, S., Völckner, , Franziska, F., Liu-Thompkins, , Yuping, Y., Wiertz, , Caroline, C., & , (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 256.
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De, V. L., Gensler, S., & Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 91.
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Gensler, S., Leeflang, P., & Skiera, B. (2012). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. International Journal of Research in Marketing, 29(2), 192–201.
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Gensler, , Sonja, S., Verhoef, , Peter, C. P., Böhm, , Martin, M., & , (2012). Understanding consumers' multichannel choices across the different stages of the buying process. Marketing Letters, 23(4), 1003.
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Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing (J Mark), 76(2), 17–32.
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Frischmann, , Tanja, T., Gensler, , Sonja, S., & , (2011). Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics. Journal of Financial Services Marketing, 16(1), 26.
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Gensler, S., Hinz, O., Skiera, B., & Theysohn, S. (2011). Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs. European Journal of Operational Research, 219, 368–378.
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Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.
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Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.
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Zhang, T., Gensler, S., & Garcia, R. (2011). A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach. Journal of Product Innovation Management, 28(2), 152–168.
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Albers, S., Gensler, S., & van de Bergh, J. (2010). Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen. Zeitschrift für Betriebswirtschaft (ZfB), 80(6), 617–638.
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Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310.
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Pauwels, K., Ambler, T., Clark, B. P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009). Dashboards As a Service: Why, What, How, and Which Research is Needed?. Journal of Service Research, 12(2), 175–189.
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Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: An integral part of financial reporting. Journal of Marketing (J Mark), 72(2), 1–14.
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Gensler, S., Skiera, B., Böhm, , & M., (2007). Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden. Zeitschrift für Betriebswirtschaft (ZfB), 77(6), 675–695.
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Gensler, , Sonja, S., Dekimpe, , Marnik, G. M., Skiera, , Bernd, B., & , (2007). Evaluating channel performance in multi-channel environments. Journal of Retailing and Consumer Services, 14(1), 23.
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Wiesel, T., & Skiera, B. (2007). Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706–731.
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Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 35(6), 316–319.
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Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 35(5), 254–258.
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Gensler, S., & Böhm, M. (2006). Kanalwahlverhalten von Kunden in einem Multikanalumfeld. Thexis — Fachzeitschrift für Marketing, 4, 31–36.
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Gensler, , Sonja, S., Skiera, , Bernd, B., Böhm, , Martin, M., & , (2005). Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion. Journal fur Betriebswirtschaft, 55(1), 62.
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Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimu¬la¬tionen mit Hilfe der Conjoint-Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 31(5), 15–20.
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Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 31(4), 31–37.
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Posselt, T., & Gensler, S. (2000). Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. Die Betriebswirtschaft (DBW), 60(2), 182–198.
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Monske, S., Gensler, S., & Wiesel, T. (2016). Investigating consumer’s online search and decision-making strategies:
An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen, 1–7. (accepted / in press (not yet published))
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Gensler, S., Wiesel, T., & Leweling, S. (2014). The value of user-generated content and social shopping tools: differentiation between active, passive and non-users. In Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien.
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De, H. E., Verhoef, P., & Wiesel, T. (2013). There is No Single Best Measure of Your Customers. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
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Minnema, A., Bijmolt, T., Gensler, S., & —, W. T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
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Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
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Ou, Y.-C., Wiesel, T., & Verhoef, P. (2013). The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
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De, H. E., Wiesel, T., & Pauwels, K. (2012). Effective Customer-Initiated versus Firm-Initiated Touchpoints. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))
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Gensler, S., & Wiesel, T. (2012). Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools. In Proceedings of the EMAC Conference 2012, Lisbon, Portugal. (accepted / in press (not yet published))
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Ou, Y.-C., Wiesel, , T., , Verhoef, , & P., (2012). Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))
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Ou, Y.-C., de Vries, L., Wiesel, T., & Verhoef, P. (2011). Moderating Role of Consumer Confidence for Creating Customer Loyalty. In Proceedings of the EMAC Conference 2011, Ljubljana, Slowenien. (accepted / in press (not yet published))
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Wiesel, T., Gensler, , S., , Garcia, , & R., (2011). Online Idea Generation: Unmasking Customer's Desires. In Proceedings of the PDMA Academic Research Forum, Phoenix, USA. (accepted / in press (not yet published))
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Wiesel, T., Kräussl, R., & Srivastav, R. (2010). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the EMAC Conference 2010, Kopenhagen, Dänemark. (accepted / in press (not yet published))
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Wiesel, T., Pauwels, K., & Arts, J. (2010). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the INFORMS Marketing Science Conference 2010, Köln, Deutschland. (accepted / in press (not yet published))
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Wiesel, T., Pauwels, K., Arts, , & J., (2009). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the EMAC Conference 2009, Nantes, Frankreich. (accepted / in press (not yet published))
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Skiera, B., Wiesel, T., Schulze, , & C., (2008). Customer Based Firm Valuation. In Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008, Vallendar, Deutschland. (accepted / in press (not yet published))
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Wiesel, T., Kräussl, R., & Srivastava, R. (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the MSI/EmoryMI Conference 2008, Atlanta, USA. (accepted / in press (not yet published))
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Wiesel, T., Kräussl, R., Srivastava, , & R., (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the INFORMS Marketing Science Conference 2008, Vancouver, Kanada. (accepted / in press (not yet published))
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Wiesel, T., Frischmann, T., Srivastava, , & R., (2007). Explaining Growth Expectations. In Proceedings of the INFORMS Marketing Science Conference 2007, Singapore, Singapore. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2006). Decomposition of Changes in Customer Equity over Time. In Proceedings of the EMAC Conference 2006, Athen, Griechenland. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2006). Tracking Customer Equity. In Proceedings of the INFORMS Marketing Science Conference 2006, Pittsburgh, USA. (accepted / in press (not yet published))
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Boehm, , Martin, M., Gensler, , Sonja, S., & , (2005). Evaluating the impact of the online sales channel on customer profitability. In Proceedings of the Hawaii International Conference on System Sciences, Hawaii, 171.
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Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value. In Proceedings of the International Workshop on CRM: Data Mining Meets Marketing, New York, USA. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2005). Impact of Marketing Metrics Drivers on Shareholder Value. In Proceedings of the INFORMS Marketing Science Conference 2005, Atlanta, USA. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2005). Impact of Marketing Value Drivers on Shareholder Value. In Proceedings of the EMAC Conference 2005, Mailand, Italien. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. (accepted / in press (not yet published))
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Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the EMAC Conference 2004, Murcia, Spanien. (accepted / in press (not yet published))
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Wiesel, T. (2003). Customer and Enterprise Valuation Approach. In Proceedings of the EMAC Doctoral Colloquium 2003, Glasgow, Schottland. (accepted / in press (not yet published))
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Wiesel, T. (2013). The Digital Sentiment Index (DSI) — Capturing Your Brand in the Digital World. EFL Quarterly, 2013.
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Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., de Haan, E., Bouma, J., Teunter, L., & Alleman, T. (2012). Dutch Customer Performance Index 2012: Univé levert beste klantprestaties. Tijdschrift voor Marketing, 2012.
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Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2012). Klantprestaties bij Nederlandse banken in 2012. ESB — Economisch Statistische Berichten, 2012.
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Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., Bouma, J., & Alleman, T. (2011). Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties. Tijdschrift voor Marketing, Februar.
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Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2011). Klantprestaties bij Nederlandse banken in 2011. ESB — Economisch Statistische Berichten, 96(4614&4615), 455–457.
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Bouma, J., Bügel, M., Verhoef, P. C., Alleman, T., Wiesel, T., & Wesselius, T. (2010). Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties. Tijdschrift voor Marketing, April.
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Verhoef, P. C., Wesselius, T., Bügel, M., & Wiesel, T. (2010). Klantprestaties van Nederlandse banken. ESB — Economisch Statistische Berichten, 95(4585), 262–265.
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Wiesel, T., Skiera, B., & Villanueva, J. (2010). My Customers are Better than Yours! On Customer Equity Reporting. Marketing Intelligence Review, 1(2), 43–53.
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Skiera, B., & Wiesel, T. (2005). Linking Customer Metrics to Shareholder Value. EFL Quarterly, 2005.
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Skiera, B., & Wiesel, T. (2005). Wandel in der Unternehmensbewertung. rer. pol. 2005.
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De, H. E., Wiesel, T., & Pauwels, K. (2013). Which Advertising Forms Make a Difference in Online Path to Purchase?. Boston.
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Wiesel, T., Kräussl, R., Srivastava, , & R., (2011). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. Boston.
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Pauwels, K., Ambler, T., Clark, B., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2010). Dashboards and Marketing: Why, What, How, and Which Research is Needed?". Boston.
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Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships.
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Wiesel, T. (2006). Kundenkenngrößen und Unternehmenswert. at the Goethe-Universität Frankfurt.
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Gensler, S. (2003). Heterogenität in der Präferenzanalyse — Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen. at the Goethe-Universität Frankfurt am Main. Wiesbaden: Deutscher-Universitäts Verlag.
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