Chapter in Book



Gensler, S. (2022). Finite Mixture Models. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research (1st ed., pp. 251–264). Springer, Cham.
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Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (In press)
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Srivastava, R., & Wiesel, T. (2010). Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk. In Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (Eds.), The connected customer — the changing nature of consumer and business markets (pp. 203–216).
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Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing Science Institute (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).
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Skiera, B., Wiesel, T., & Pfaff, D. (2005). Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain. In Verein, f. C. M. (Ed.), Die Optimierung der Performance im Credit Management (pp. 117–133). Heidelberg.
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