Winter Term 2022/23

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Master

Seminar

Seminar | DoIT! How to manage the customer decision journey?

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Entrepreneurship 2

englisch

Lecture/Exercise

Innovation Management | Entrepreneurship 1

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium@IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2022

Bachelor

Lecture/Exercise

Entrepreneurial Marketing (Marketing Specialization)

englisch

Master

Seminar

IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success

englisch

Seminar

Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success

englisch

Seminar

Seminar | Standing Together While Being Apart? An Analysis of Covid-19 Marketing Strategies

englisch

Lecture/Exercise

Data Science (Specific Topics in Marketing)

englisch

Lecture/Exercise

Integrated Marketing Communications

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

deutsch

Winter Term 2021/22

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Master

Seminar

Seminar | A Discovery Expedition through TikTok

englisch

Seminar

Seminar | DoIT! Driving market through sustainability: The role of market orientation

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Entrepreneurship 2

englisch

Lecture/Exercise

Innovation Management | Entrepreneurship 1

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Seminar

Circle of Excellence in Marketing Workshop: L'Oréal

deutsch

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2021

Bachelor

Lecture/Exercise

Entrepreneurial Marketing (Marketing Specialization)

englisch

Master

Seminar

Seminar | Big Data and Marketing – From Marketing Analytics to Customer Orientation

englisch

Seminar

Seminar | DoIT! in collaboration with REACH

englisch

Seminar

Seminar | KnowIT!

englisch

Lecture/Exercise

Data Science (Specific Topics in Marketing)

englisch

Lecture/Exercise

Integrated Marketing Communications

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

deutsch

Winter Term 2020/21

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Lecture/Exercise

Pricing Analysis and Revenue Management

englisch

Master

Seminar

Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Entrepreneurship 2

englisch

Lecture/Exercise

Innovation Management | Entrepreneurship 1

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Winter Term 2022/23

Bachelor

Master

PhD students

Others

Summer Term 2022

Bachelor

Master

PhD students

Others

Winter Term 2021/22

Bachelor

Master

PhD students

Others

Summer Term 2021

Bachelor

Master

PhD students

Others

Winter Term 2020/21

Bachelor

Master

PhD students

Others

Exam inspection | Brand Management

Exam inspection | Services Marketing

Exam inspection | Service Marketing in the Digital Age (Specific Topics of Marketing)

Event | Major Marketing Bootcamp 2022 (MSc B.A.)

Begin | 1st term WS 2022/23

Neustart im Marketing: Das Münsteraner Marketing Symposium am 11.11. zu Metaverse, Verantwortung und (künstlicher) Intelligenz

Circle of Excellence in Marketing | Jetzt bis zum 16.10.2022 bewerben!

Wovon träumt das Metaverse? - Professor Hennig-Thurau in epd Film über den Zusammenhang von Kino und Virtualität

Successful IfM Project Seminar in Cooperation With Dr. Ing. h.c.F. Porsche AG

International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco