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      • Chair of Value-Based Marketing (IWM)
        • Courses - IWM

Summer Term 2022

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
englisch

Seminar
Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2021/22

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | DoIT! Driving market through sustainability: The role of market orientation
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2021

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | DoIT! in collaboration with REACH
englisch

Seminar
Seminar | KnowIT!
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Lecture/Exercise
Pricing Analysis and Revenue Management
englisch

Master

Seminar
Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2020

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | KnowIT!
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2019/20

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
IWM Seminar: KnowIT!
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Innovation Management
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Lecture/Exercise
Entrepreneurship 2
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2019

 

Bachelor

Lecture/Exercise
Retail Management
englisch

Master

Seminar
IWM Seminar: DoIT!
englisch

Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Channel Management
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2018/19

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
DoIT! Conduct a research study
englisch

Seminar
KnowIT! What can managers learn from academic research?
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Innovation Management
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2018

 

Bachelor

Lecture/Exercise
Retail Management
englisch

Master

Seminar
DoIT! Influencer Marketing
englisch

Seminar
KnowIT! What can managers learn from academic research?
englisch

Lecture/Exercise
Channel Management
englisch

Lecture/Exercise
Entrepreneurial Marketing (Specific Topics of Marketing)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
englisch

Winter Term 2017/18

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
DoIT! Conduct your own research study
englisch

Seminar
KnowIT! What can managers learn from academic research?
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Innovation Management
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
englisch

Summer Term 2017

 

Bachelor

Lecture/Exercise
Retail Management
englisch

Master

Seminar
Making Sense of Changing Decision Processes
englisch

Lecture/Exercise
Channel Management
englisch

Lecture/Exercise
Specific Topics of Marketing: Entrepreneurial Marketing
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Forschungsseminare (Brown Bag Seminare)
englisch
  • Dates and Events
    28.
    May.
    2022

    Retake Exam | Advanced Market Research

    09:00 - 10:30
    Authored by IWM
     
    07.
    Jun.
    2022

    Retake Exam | Media Marketing

    10:30 - 12:00
    Authored by LMM
     
    08.
    Jun.
    2022

    Retake Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    10.
    Jun.
    2022

    Exam | Market Research

    08:00 - 09:00
    Authored by IFM
     
    21.
    Jun.
    2022

    Brown bag | Yvonne van Everdingen

    12:30
    Authored by MCM
     
    More events
  • News
    12.
    Jun.
    2022

    LMM sucht Wissenschaftliche:n Mitarbeiter:in

     
    17.
    May.
    2022

    Customers in the solutions business: What role do they play and what makes solutions more effective for them?

     
    03.
    May.
    2022

    CEM x Vodafone workshop - Students tackle vital business issues

     
    03.
    May.
    2022

    Procter & Gamble shares practical insights with the Market Research course

     
    22.
    Apr.
    2022

    IWM sucht wissenschaftliche Mitarbeiter:innen

     
    More news

Contact

Chair for Value-based Marketing

Am Stadtgraben 13-15
48143 Münster
Germany

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