Winter Term 2019/20

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Master

Seminar

IWM Seminar: KnowIT!

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Innovation Management

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Lecture/Exercise

Entrepreneurship 2

englisch

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2019

Bachelor

Lecture/Exercise

Retail Management

englisch

Master

Seminar

IWM Seminar: DoIT!

englisch

Exercise

Data Science (Specific Topics in Marketing)

englisch

Lecture/Exercise

Channel Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

deutsch

Winter Term 2018/19

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Master

Seminar

DoIT! Conduct a research study

englisch

Seminar

KnowIT! What can managers learn from academic research?

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Innovation Management

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2018

Bachelor

Lecture/Exercise

Retail Management

englisch

Master

Seminar

DoIT! Influencer Marketing

englisch

Seminar

KnowIT! What can managers learn from academic research?

englisch

Lecture/Exercise

Channel Management

englisch

Lecture/Exercise

Entrepreneurial Marketing (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

englisch

Winter Term 2017/18

Bachelor

Lecture/Exercise

Grundlagen des Marketing

deutsch

Master

Seminar

DoIT! Conduct your own research study

englisch

Seminar

KnowIT! What can managers learn from academic research?

englisch

Lecture/Exercise

Advanced Market Research

englisch

Lecture/Exercise

Innovation Management

englisch

Lecture/Exercise

Market-oriented Leadership

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

englisch

Summer Term 2017

Bachelor

Lecture/Exercise

Retail Management

englisch

Master

Seminar

Making Sense of Changing Decision Processes

englisch

Lecture/Exercise

Channel Management

englisch

Lecture/Exercise

Specific Topics of Marketing: Entrepreneurial Marketing

englisch

PhD students

PhD Seminar

Doctoral Colloquium IWM

englisch

Others

Workshop

MCM Forschungsseminare (Brown Bag Seminare)

englisch

Winter Term 2019/20

Bachelor

Master

PhD students

Others

Summer Term 2019

Bachelor

Master

PhD students

Others

Winter Term 2018/19

Bachelor

Master

PhD students

Others

Summer Term 2018

Bachelor

Master

PhD students

Others

Winter Term 2017/18

Bachelor

Master

PhD students

Others

Summer Term 2017

Bachelor

Master

PhD students

Others

End of lectures | WS 2019/20

Exam inspection | Advanced Market Research

Exam | Entertainment Media Marketing

Exam | Sales Management

Begin | 1st term SS 2020

Application for the MCM master seminars in the summer semester 2020

Anton Dreesmann Award

Guest Lecture by Dow Chemical in Sales Management

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MCM Seminar Special - Entwicklung und Steuerung einer digitalen Kampagne