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      • Chair of Value-Based Marketing (IWM)
        • Courses - IWM

Summer Term 2025

 

Bachelor

Seminar
BSc Seminar | Gameplan für den Markt
deutsch

Seminar
BSc Seminar | Sustainability Lab
deutsch

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture/Exercise
Marketing Management
englisch

Lecture/Exercise
Tutorial on Marketing Management
englisch

Master

Seminar
Seminar | DoIT seminar together with Check24
englisch

Seminar
Seminar | DoIT seminar together with Mirko Caspar
englisch

Lecture/Exercise
Advanced Marketing on Specific Topics | Pricing
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2024/25

 

Master

Seminar
IWM Seminar: KnowIT!
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Go-to-Market | Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Schlüsselqualifikation | Seminar 'Sportpaten'
deutsch

Seminar
Seminar | Sustainability Lab
deutsch

Exercise
Thesis Supervision
englisch

Workshop
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2024

 

Bachelor

Seminar
Seminar | Sustainability Lab
deutsch

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture
Marketing Management
englisch

Master

Seminar
Seminar | DoIT! The Power of Unlocking Better Growth
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Exercise
Thesis Supervision
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2023/24

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Go-to-Market | Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
deutsch

Seminar
Seminar BSc BWL | Sustainability Lab 'Sportpaten'
deutsch

Workshop
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2023

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Exercise
Marketing Management
englisch

Lecture
Marketing Management
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2022/23

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | DoIT! How to manage the customer decision journey?
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2022

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
englisch

Seminar
Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
englisch

Seminar
Seminar | Standing Together While Being Apart? An Analysis of Covid-19 Marketing Strategies
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2021/22

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | A Discovery Expedition through TikTok
englisch

Seminar
Seminar | DoIT! Driving market through sustainability: The role of market orientation
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2021

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | Big Data and Marketing – From Marketing Analytics to Customer Orientation
englisch

Seminar
Seminar | DoIT! in collaboration with REACH
englisch

Seminar
Seminar | KnowIT!
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Lecture/Exercise
Pricing Analysis and Revenue Management
englisch

Master

Seminar
Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
englisch

Seminar
Seminar | Socially (IR)Responsible Algorithms: How the internet can betray our privacy
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch
  • Dates and Events
    22.
    May.
    2025

    Brown Bag | Anna Salonen

    14:00 - 15:30
    Authored by MCM
     
    23.
    May.
    2025

    Exam inspection | Consumer Behavior

    14:00 - 15:00
    Authored by IFM
     
    30.
    May.
    2025

    Exam | Innovationsmanagement

    16:30 - 17:30
    Authored by LMM
     
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    Authored by LMM
     
    More events
  • News
    29.
    Apr.
    2025

    Introducing Spatial Word of Mouth: New Article Co-authored by MCM Prof. Hennig-Thurau on Electronic WOM for the Metaverse Age

     
    16.
    Apr.
    2025

    Circle of Excellence in Marketing | Apply until April 22!

     
    07.
    Apr.
    2025

    DIGIT sucht Wissenschaftliche*r Mitarbeiter*in

     
    23.
    Mar.
    2025

    New Workshop Alert - Negotiation Workshop!

     
    27.
    Feb.
    2025

    Can Public Broadcasting News Save Democracy in Digital Times? New Study by Dr. Kai Manke & Prof. Thorsten Hennig-Thurau

     
    More news

Contact

Chair of Value-based Marketing

Am Stadtgraben 13-15
48143 Münster
Germany

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