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      • Chair of Value-Based Marketing (IWM)
        • Courses - IWM

Winter Term 2023/24

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Go-to-Market | Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
deutsch

Seminar
Seminar BSc BWL | Sustainability Lab 'Sportpaten'
deutsch

Workshop
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2023

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Exercise
Marketing Management
englisch

Lecture
Marketing Management
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2022/23

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | DoIT! How to manage the customer decision journey?
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2022

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
englisch

Seminar
Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
englisch

Seminar
Seminar | Standing Together While Being Apart? An Analysis of Covid-19 Marketing Strategies
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2021/22

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | A Discovery Expedition through TikTok
englisch

Seminar
Seminar | DoIT! Driving market through sustainability: The role of market orientation
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2021

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | Big Data and Marketing – From Marketing Analytics to Customer Orientation
englisch

Seminar
Seminar | DoIT! in collaboration with REACH
englisch

Seminar
Seminar | KnowIT!
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Lecture/Exercise
Pricing Analysis and Revenue Management
englisch

Master

Seminar
Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
englisch

Seminar
Seminar | Socially (IR)Responsible Algorithms: How the internet can betray our privacy
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch
  • Dates and Events
    14.
    Dec.
    2023

    Informative meeting 'Writing your thesis at the MCM' | Application period Q2/Q3 2024

    15:00 - 15:00
    Authored by MCM
     
    16.
    Dec.
    2023

    Retake Exam | Innovationsmanagement

    08:30 - 09:30
    Authored by LMM
     
    19.
    Dec.
    2023

    Retake Exam | Brand Management

    15:00 - 16:30
    Authored by LMM
     
    21.
    Dec.
    2023

    Exam | Advanced Market Research

    14:00 - 15:30
    Authored by IWM
     
    22.
    Dec.
    2023

    Exam | Entertainment Media Marketing

    12:30 - 14:00
    Authored by LMM
     
    More events
  • News
    07.
    Dec.
    2023

    Application for the MCM master seminars in the summer semester 2024

     
    28.
    Nov.
    2023

    New Publication in the Journal of Retailing on the Future of Physical Stores

     
    27.
    Nov.
    2023

    VIP Dr. Wayne Hoyer back in Münster

     
    20.
    Nov.
    2023

    Chair of Marketing Management Welcomes Stijn Maesen from Imperial College London

     
    08.
    Nov.
    2023

    Event | marketing&media*talk with Dr. Malte Probst

     
    More news

Contact

Chair of Value-based Marketing

Am Stadtgraben 13-15
48143 Münster
Germany

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