• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • MCM
      • Chair of Value-Based Marketing (IWM)
        • Courses - IWM

Winter Term 2025/26

 

Bachelor

Seminar
BSc Seminar | Sustainability Lab
deutsch

Seminar
Schlüsselqualifikation | Seminar 'Sportpaten'
deutsch

Master

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Bookstagram, BookTok & More: Understanding the Role of Social Media in 21st-Century Reading and Recommendation Culture
englisch

Seminar
MSc Seminar DoIT
englisch

Exercise
Thesis Supervision
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2025

 

Bachelor

Seminar
BSc Seminar | Gameplan für den Markt
deutsch

Seminar
BSc Seminar | Sustainability Lab
deutsch

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture/Exercise
Marketing Management
englisch

Lecture/Exercise
Tutorial on Marketing Management
englisch

Master

Seminar
Seminar | DoIT seminar together with Check24
englisch

Seminar
Seminar | DoIT seminar together with Mirko Caspar
englisch

Lecture/Exercise
Advanced Marketing on Specific Topics | Pricing
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2024/25

 

Master

Seminar
IWM Seminar: KnowIT!
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Go-to-Market | Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Seminar
Schlüsselqualifikation | Seminar 'Sportpaten'
deutsch

Seminar
Seminar | Sustainability Lab
deutsch

Exercise
Thesis Supervision
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2024

 

Bachelor

Seminar
Seminar | Sustainability Lab
deutsch

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture
Marketing Management
englisch

Master

Seminar
Seminar | DoIT! The Power of Unlocking Better Growth
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Exercise
Thesis Supervision
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2023/24

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Go-to-Market | Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
deutsch

Seminar
Seminar BSc BWL | Sustainability Lab 'Sportpaten'
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2023

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Exercise
Marketing Management
englisch

Lecture
Marketing Management
englisch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2022/23

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | DoIT! How to manage the customer decision journey?
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium@IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2022

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
englisch

Seminar
Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2021/22

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | DoIT! Driving market through sustainability: The role of market orientation
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2021

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | DoIT! in collaboration with REACH
englisch

Seminar
Seminar | KnowIT!
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Lecture/Exercise
Pricing Analysis and Revenue Management
englisch

Master

Seminar
Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

PhD students

PhD Seminar
Doctoral Colloquium IWM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch
  • Dates and Events
    01.
    Oct.
    2025

    Exam Inspection | Sales Management

    11:00 - 12:00
    Authored by IFM
     
    09.
    Oct.
    2025

    Welcome event for our new Major Marketing students | October 9, 2025

    08:30 - 14:00
    Authored by Sonja Gensler
     
    MSc BA Major Marketing Bootcamp
    15.
    Oct.
    2025

    Kick-Off | BSc Seminar Sustainability Lab

    16:15 - 17:45
    Authored by Sonja Gensler
     
    21.
    Oct.
    2025

    Exam Inspection | Marketing Analytics II

    14:00 - 16:00
    Authored by IFM
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    17.
    Sep.
    2025

    The Latest MCM-News Issue is Out Now!

     
    22.
    Aug.
    2025

    The Soundtrack to Success: Prof. Manfred Krafft on How Music Influences Consumer Behavior

     
    14.
    Aug.
    2025

    Fresh Impulses for Research: The IfM Doctoral Colloquium in Rothenberge

     
    24.
    Jul.
    2025

    From the Journal of Retailing to the trade press: New study featured in Markenartikel Magazin

     
    21.
    Jul.
    2025

    MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research

     
    More news

Contact

Chair of Value-based Marketing
Am Stadtgraben 13-15
48143 Münster
Germany
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living.knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster