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            • Courses | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita

  • Summer Term 2026

    Bachelor

    Seminar
    BSc Seminar | Future of Sports Business
    deutsch

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    Lecture/Exercise
    Marketing Management
    englisch

    Lecture/Exercise
    Tutorial on Marketing Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2025/26

    Master

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2025

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    Lecture/Exercise
    Marketing Management
    englisch

    Lecture/Exercise
    Tutorial on Marketing Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2024/25

    Master

    Lecture/Exercise
    Go-to-Market | Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2024

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    Lecture
    Marketing Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2023/24

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Go-to-Market | Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2023

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Exercise
    Marketing Management
    englisch

    Lecture
    Marketing Management
    englisch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2022/23

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2022

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2021/22

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Bachelor

    Lecture/Exercise
    Entrepreneurial Marketing (Marketing Specialization)
    englisch

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Grundlagen des Marketing
    deutsch

    Master

    Lecture/Exercise
    Entrepreneurship 2
    englisch

    Lecture/Exercise
    Innovation Management | Entrepreneurship 1
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch
  • Dates and Events
    30.
    Apr.
    2026

    Exam Inspection | Willkommen in der BWL (Onboarding) II

    09:00 - 11:30
    Authored by MCM
     
    04.
    May.
    2026

    Course Start | Advanced Topics in Marketing "Pricing"

    Authored by Sonja Gensler
     
    taught by Prof. Anett Erdmann
    06.
    May.
    2026

    Guest Lecture | E.ON

    12:00 - 14:00
    Authored by IFM
     
    Marketing Analytics I
    26.
    May.
    2026

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    27.
    May.
    2026

    Exam | Willkommen in der BWL (Onboarding)

    11:00 - 14:00
    Authored by MCM
     
    More events
  • News
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    19.
    Feb.
    2026

    Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare

     
    More news

Contact

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Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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