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Winter Term 2020/21

Master

Seminar

Seminar | Marketing for a Better World – Seminar on Sustainability Issues in Marketing

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2020

Bachelor

Lecture/Exercise

Customer Management (Marketing Specialization)

englisch

Lecture/Exercise

Market Research (Quantitative Marketing)

englisch

Lecture/Exercise

Marketing Operations (Quantitative Marketing)

englisch

Master

Seminar

Seminar | Project Seminar in cooperation with Henkel

englisch

Lecture/Exercise

Applications of Market-oriented Leadership (AMoL)

englisch

Lecture/Exercise

Channel Management (Specific Topics in Marketing)

englisch

Lecture/Exercise

Marketing Strategy (Non Marketing Major)

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

deutsch

Winter Term 2019/20

Master

Seminar

(Digital) Marketing Reloaded?

englisch

Seminar

Privacy Issues and Data Protection in the Age of Big Data

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2019

Bachelor

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Master

Seminar

Project Seminar in cooperation with Porsche

englisch

Lecture/Exercise

Marketing Strategy (Non Marketing Major)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

deutsch

Winter Term 2018/19

Master

Seminar

The Future of Retailing

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2018

Bachelor

Lecture/Exercise

Customer Management

englisch

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Master

Seminar

Marketing Strategy (Non Marketing Major)

englisch

Seminar

Project Seminar in cooperation with Johnson & Johnson

englisch

Lecture/Exercise

Applications of Market-oriented Leadership (AMoL)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

englisch

Winter Term 2017/18

Master

Seminar

Skiseminar on Sports Marketing and Value Creating Sales

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

englisch

Summer Term 2017

Bachelor

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Lecture

Customer Management

englisch

Master

Seminar

Marketing Strategy (Marketing Minor only)

englisch

Seminar

Project Seminar in cooperation with BSH

englisch

Lecture/Exercise

Applications of Market-oriented Leadership (AMoL)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Forschungsseminare (Brown Bag Seminare)

englisch