Winter Term 2019/20

Master

Seminar

(Digital) Marketing Reloaded?

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2019

Bachelor

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Master

Seminar

Project Seminar in cooperation with Porsche

englisch

Lecture/Exercise

Marketing Strategy (Non Marketing Major)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

deutsch

Winter Term 2018/19

Master

Seminar

The Future of Retailing

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Summer Term 2018

Bachelor

Lecture/Exercise

Customer Management

englisch

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Master

Seminar

Marketing Strategy (Non Marketing Major)

englisch

Seminar

Project Seminar in cooperation with Johnson & Johnson

englisch

Lecture/Exercise

Applications of Market-oriented Leadership (AMoL)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

englisch

Winter Term 2017/18

Master

Seminar

Skiseminar on Sports Marketing and Value Creating Sales

englisch

Lecture/Exercise

Consumer Behavior

englisch

Lecture/Exercise

Customer Relationship Management and Direct Marketing

englisch

Lecture/Exercise

Sales Management

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Theses MCM

englisch

Summer Term 2017

Bachelor

Lecture/Exercise

Market Research

englisch

Lecture/Exercise

Marketing Operations

englisch

Lecture

Customer Management

englisch

Master

Seminar

Marketing Strategy (Marketing Minor only)

englisch

Seminar

Project Seminar in cooperation with BSH

englisch

Lecture/Exercise

Applications of Market-oriented Leadership (AMoL)

englisch

PhD students

PhD Seminar

Doctoral Colloquium IfM

englisch

Others

Workshop

MCM Forschungsseminare (Brown Bag Seminare)

englisch

Winter Term 2019/20

Master

PhD students

Others

Summer Term 2019

Bachelor

Master

PhD students

Others

Winter Term 2018/19

Master

PhD students

Others

Summer Term 2018

Bachelor

Master

PhD students

Others

Winter Term 2017/18

Master

PhD students

Others

Summer Term 2017

Bachelor

Master

PhD students

Others

Provinzial Innovation-Challenge

Begin | 2nd term WS 2019/20

1st Lecture | Customer Relationship Management and Direct Marketing

1st Lecture | Sales Management

Guest Lecture | Dr. Rob Britton

Master Thesis Award

Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture

FIEGE Logistik zu Gast in der „Innovation Management“-Vorlesung

eCapital AG zu Gast in der „[Entrepreneurial] Innovation Management“-Vorlesung

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities