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      • Chair of Marketing Management (IfM)
        • Courses - IFM

Summer Term 2023

 

Bachelor

Alle
Schlüsselqualifikationen Bachelor BWL - Übersicht
deutsch

Lecture/Exercise
Marketing Analytics I (vormals "Market Research")
englisch

Lecture/Exercise
Marketing Analytics II (vormals "Marketing Operations")
englisch

Master

Seminar
Seminar | Project Seminar in cooperation with Deichmann SE
englisch

Lecture/Exercise
Applications of Market-oriented Leadership (AMoL)
englisch

Lecture/Exercise
Marketing Strategy (Non Marketing Major)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: Dr. Ing. h.c. F. Porsche AG
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Henkel AG & Co. KGaA
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Vodafone GmbH
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2022/23

 

Bachelor

Alle
Schlüsselqualifikationen Bachelor BWL - Übersicht
deutsch

Exercise
You're the CEO NOW: How to manage Your First Company
deutsch

Master

Seminar
Applied Business Simulation Mentoring
englisch

Seminar
Seminar | Latest Methods in Marketing Research
englisch

Lecture/Exercise
Consumer Behavior
englisch

Lecture/Exercise
Customer Relationship Management and Direct Marketing
englisch

Lecture/Exercise
Sales Management
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

Exercise
Betreuung von Abschlussarbeiten am Institut für Marketing
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2022

 

Bachelor

Lecture/Exercise
Market Research (Quantitative Marketing)
englisch

Lecture/Exercise
Marketing Operations (Quantitative Marketing)
englisch

Lecture
Schlüsselqualifikationen Bachelor BWL - Übersicht
deutsch

Master

Seminar
Seminar | Project Seminar in cooperation with Dr. Ing. h.c. F. Porsche AG
englisch

Lecture/Exercise
Applications of Market-oriented Leadership (AMoL)
englisch

Lecture/Exercise
Marketing Strategy (Non Marketing Major)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2021/22

 

Master

Seminar
Seminar | Literature Seminar on Pricing
englisch

Lecture/Exercise
Consumer Behavior
englisch

Lecture/Exercise
Customer Relationship Management and Direct Marketing
englisch

Lecture/Exercise
Sales Management
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

PhD Seminar
Meta-Analysis for Management Research
englisch

Seminar
Circle of Excellence in Marketing Workshop: Henkel
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Porsche
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Vodafone
deutsch

Exercise
Betreuung von Abschlussarbeiten am Institut für Marketing
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Summer Term 2021

 

Bachelor

Lecture/Exercise
Market Research (Quantitative Marketing)
englisch

Lecture/Exercise
Marketing Operations (Quantitative Marketing)
englisch

Master

Seminar
Seminar | Project Seminar in cooperation with Tchibo
englisch

Lecture/Exercise
Applications of Market-oriented Leadership (AMoL)
englisch

Lecture/Exercise
Marketing Strategy (Non Marketing Major)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Master

Seminar
Seminar | Marketing for a Better World – Seminar on Sustainability Issues in Marketing
englisch

Lecture/Exercise
Consumer Behavior
englisch

Lecture/Exercise
Customer Relationship Management and Direct Marketing
englisch

Lecture/Exercise
Sales Management
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch
  • Dates and Events
    22.
    Jun.
    2023

    IfM Project Seminar in Cooperation with Deichmann SE | Final Presentations

    Authored by IFM
     
    22.
    Jun.
    2023

    DoIT seminar in collaboration with GDCh | Final presentations

    14:15 - 17:00
    Authored by Sonja Gensler
     
    28.
    Jun.
    2023

    Guest Lecture | Dr. Verena Mathews (Otto Group)

    12:15 - 13:45
    Authored by IFM
     
    Marketing Analytics II
    28.
    Jun.
    2023

    Guest Lecture | Dr. Juliana Huppertz (Douglas)

    12:15 - 13:45
    Authored by IFM
     
    Marketing Analytics II
    30.
    Jun.
    2023

    Resit Exam Inspection | Advanced Market Research

    09:00 - 09:30
    Authored by IWM
     
    More events
  • News
    30.
    Apr.
    2023

    Construction work at the MCM

     
    30.
    Jun.
    2023

    Apply as a student assistant for the promotion of our business administration program

     
    01.
    Jun.
    2023

    Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science

     
    25.
    May.
    2023

    Münster's Marketing Students explore the Value Potential of the Metaverse, in Virtual and Physical Worlds!

     
    19.
    May.
    2023

    Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück

     
    More news

Contact

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster
Germany

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