@article{LobschatMEBDKW2021CorporateDigital,
  author = {Lara Lobschat and Benjamin Müller and Felix Eggers and Laura Brandimarte and Sarah Diefenbach and Mirja Kroschke and Jochen Wirtz},
  title = {Corporate Digital Responsibility},
  journal = {Journal of Business Research},
  year = {2021},
  volume = {122},
  pages = {875--888},
  doi = {10.1016/j.jbusres.2019.10.006},
  url = {https://www.researchgate.net/publication/336262099_Corporate_Digital_Responsibility},
  note = {Publication status: Published}
}

@article{GrewalKMRS2020FrontlineCyborgs,
  author = {D Grewal and M Kroschke and M Mende and A L Roggeveen and M L Scott},
  title = {Frontline Cyborgs at Your Service: How Human Enhancement
Technologies Affect Customer Experiences in Retail, Sales, and
Service Settings},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {51},
  pages = {9--25},
  doi = {10.1016/j.intmar.2020.03.001},
  note = {Publication status: Published}
}

@article{HoyerKSKS2020Transforming,
  author = {W D Hoyer and M Kroschke and B Schmitt and K Kraume and V Shankar},
  title = {Transforming the Customer Experience Through New Technologies},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {51},
  pages = {57--71},
  doi = {10.1016/j.intmar.2020.04.001},
  note = {Publication status: Published}
}

@article{KrafftK2020Transformation,
  author = {M Krafft and M Kroschke},
  title = {Transformation bringt Umsatz},
  journal = {Absatzwirtschaft},
  year = {2020},
  volume = {7-8},
  pages = {52--57},
  note = {Publication status: Published}
}

@article{BuesSSK2017HowMobileInStore,
  author = {Mirja Bues and Michael Steiner and Marcel Stafflage and Manfred Krafft},
  title = {How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective},
  journal = {Psychology & Marketing},
  year = {2017},
  volume = {34},
  number = {2},
  pages = {157--174},
  note = {Publication status: Published}
}

@article{RoggentinB2017PayWhatYouWant,
  author = {A. S. Roggentin and M Bues},
  title = {Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers},
  journal = {Marketing Review St. Gallen},
  year = {2017},
  volume = {2017},
  number = {6},
  pages = {40--49},
  note = {Publication status: Published}
}

@article{BuesP2016WhenWhyAnd,
  author = {M Bues and L Pixa},
  title = {When, Why, and How Consumers Seek to Protect their Privacy},
  journal = {Marketing Review St. Gallen},
  year = {2016},
  volume = {2016},
  number = {2},
  note = {Publication status: Published}
}

@inproceedings{BreugelmansHKKM2019StoreReInvention,
  author = {E Breugelmans and M Hermans and M Krafft and M Kroschke and M K Mantrala},
  title = {Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?},
  booktitle = {Proceedings of the Marketing Science Conference},
  year = {2019},
  address = {Rome, Italy},
  note = {Publication status: Published}
}

@inproceedings{BreugelmansHKKM2019StoreReInvention,
  author = {E Breugelmans and M Hermans and M Krafft and M Kroschke and M K Mantrala},
  title = {Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?},
  booktitle = {Proceedings of the European Marketing Academy (EMAC) Conference},
  year = {2019},
  address = {Hamburg, Germany},
  note = {Publication status: Published}
}

@inproceedings{KroschkeKM2019Information,
  author = {M Kroschke and M Krafft and P Murphy},
  title = {Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda},
  booktitle = {Proceedings of the Thought Leaders’ Conference on Privacy in Marketing},
  year = {2019},
  address = {Florence, Italy},
  note = {Publication status: Published}
}

@inproceedings{LiuThompkinsSK2019ManagingProgress,
  author = {Y Liu-Thompkins and J Sese and M Kroschke},
  title = {Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts},
  booktitle = {Proceedings of the AMA Consumer Behavior SIG},
  year = {2019},
  address = {Bern, Schweiz},
  note = {Publication status: Published}
}

@inproceedings{AllendorfKK2018ItSAllInThe,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {It's All in the Mix --- How Music and Light Affect Shoppers' In-Store Behavior},
  booktitle = {Proceedings of the 46$^{th}$ Academy of Marketing Science (AMS) Conference},
  year = {2018},
  address = {New Orleans, LA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfKK2018OnYourWavelength,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior},
  booktitle = {Proceedings of the 47$^{th}$ European Marketing Academy (EMAC) Conference},
  year = {2018},
  address = {Glasgow, United Kingdom},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfKK2018OnlineShopping,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {Online Shopping Cart Abandonment --- Consumer Motives and Effective Countermeasures},
  booktitle = {Proceedings of the 2018 Global Marketing Conference},
  year = {2018},
  address = {Tokyo, Japan},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfBK2017OnYourWavelength,
  author = {Julian F. Allendorf and Mirja Bues and Manfred Krafft},
  title = {On Your Wavelength? --- The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior},
  booktitle = {Proceedings of the Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”},
  year = {2017},
  address = {Philadelphia, PA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Bues2017Konsumentenprivatsphaere,
  author = {Mirja Bues},
  title = {Konsumentenprivatsphäre im Internet: Einflussfaktoren auf Individualebene und Implikationen für Unternehmen und Verbraucherschutz},
  booktitle = {Proceedings of the 10. NRW-Workshop Verbraucherforschung},
  year = {2017},
  address = {Düsseldorf, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Bues2017ConsumerPrivacy,
  author = {Mirja Bues},
  title = {Consumer Privacy in Online Purchase Environments --- A Dual Calculus Framework and Research Directions},
  booktitle = {Proceedings of the Marketing EDGE Summit},
  year = {2017},
  address = {New Orleans, LA, USA},
  note = {Publication status: Published}
}

@inproceedings{BuesH2017Understanding,
  author = {Mirja Bues and Wayne D. Hoyer},
  title = {Understanding the Privacy Paradox: The Influence of Disclosure Willingness on Actual Data Disclosure},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{KroschkeS2017TheInfluence,
  author = {Mirja Kroschke and Michael Steiner},
  title = {The Influence of Social Cues on Users’ Information Disclosure Intentions --- The Case of Mobile Apps},
  booktitle = {Proceedings of the International Conference on Information Systems},
  year = {2017},
  address = {Seoul, South Korea},
  note = {Publication status: online first}
}

@inproceedings{KroschkeS2017TheInfluence,
  author = {Mirja Kroschke and Michael Steiner},
  title = {The Influence of Social Cues on Users’ Information Disclosure Intentions --- The Case of Mobile Apps},
  booktitle = {Proceedings of the International Conference on Information Systems},
  year = {2017},
  address = {Seoul, South Korea},
  note = {Publication status: Published}
}

@inproceedings{RoggentinBSH2017Understanding,
  author = {A. S. Roggentin and M. Bues and M. Stegemann and W. D. Hoyer},
  title = {Understanding Pay What You Want Pricing: An Examination of
How Different PWYW Applications and Situational Factors Affect
Customers’ Price Determination},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BuesSH2016EmpowerYour,
  author = {M Bues and M Stegemann and W D Hoyer},
  title = {Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norway},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BuesKSH2016LetYourCustomer,
  author = {Mirja Bues and Laura K. Kraus and Manuel Stegemann and Wayne D. Hoyer},
  title = {Let Your Customer Be King --- The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects},
  booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
  year = {2016},
  address = {Orlando, FL, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@incollection{AllendorfKK2018WarenkorbAbbrueche,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {Warenkorb-Abbrüche im Onlinehandel --- Warum Shopper nicht zu Käufern werden und wie Unternehmen reagieren können},
  booktitle = {Dialogmarketing Perspektiven 2017/2018},
  pages = {101--116},
  editor = {Deutscher Dialogmarketing Verband e. V.},
  year = {2018},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{KrafftB2017AktuelleKonzepte,
  author = {Manfred Krafft and Mirja Bues},
  title = {Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {237--250},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftBR2017CustomerLifetime,
  author = {Manfred Krafft and Mirja Bues and Uwe Rutsatz},
  title = {Customer Lifetime Value in der praktischen Anwendung im Distanzhandel},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {573--596},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@phdthesis{Kroschke2017EssaysOnThe,
  author = {M. Kroschke},
  title = {Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities},
  school = {Universität Münster},
  year = {2017},
  note = {Publication status: Published}
}

@misc{BuesH2016TowardAnImproved,
  author = {M Bues and W D Hoyer},
  title = {Toward an Improved Understanding of the Privacy Paradox},
  year = {2016},
  note = {Publication status: accepted / in press (not yet published)}
}