• Article in Journal

    2020

    Lobschat, L., Müller, B., Eggers, F., Brandimarte, L., Diefenbach, S., Kroschke, M., & Wirtz, J. (2020). Corporate Digital Responsibility. Journal of Business Research, 107. (Accepted)
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    2017

    Bues, M., Steiner, M., Stafflage, M., & Krafft, M. (2017). How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective. Psychology & Marketing, 34(2), 157–174.
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    Roggentin, A. S., & Bues, M. (2017). Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers. Marketing Review St. Gallen, 2017(6).
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    2016

    Bues, M., & Pixa, L. (2016). When, Why, and How Consumers Seek to Protect their Privacy. Marketing Review St. Gallen, 2016(2).
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  • Conference Paper

    2019

    Breugelmans, E., Hermans, M., Krafft, M., Kroschke, M., & Mantrala, M. K. (2019). Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?. In Proceedings of the Marketing Science Conference, Rome, Italy.
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    Breugelmans, E., Hermans, M., Krafft, M., Kroschke, M., & Mantrala, M. K. (2019). Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?. In Proceedings of the European Marketing Academy (EMAC) Conference, Hamburg, Germany.
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    Kroschke, M., Krafft, M., & Murphy, P. (2019). Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda. In Proceedings of the Thought Leaders’ Conference on Privacy in Marketing, Florence, Italy.
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    Liu-Thompkins, Y., Sese, J., & Kroschke, M. (2019). Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts. In Proceedings of the AMA Consumer Behavior SIG, Bern, Schweiz.
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    2018

    Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior. In Proceedings of the 47th European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom. (Accepted)
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    Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). It's All in the Mix — How Music and Light Affect Shoppers' In-Store Behavior. In Proceedings of the 46th Academy of Marketing Science (AMS) Conference, New Orleans, LA, USA. (Accepted)
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    Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). Online Shopping Cart Abandonment — Consumer Motives and Effective Countermeasures. In Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan. (Accepted)
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    2017

    Allendorf, J. F., Bues, M., & Krafft, M. (2017). On Your Wavelength? — The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior. In Proceedings of the Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”, Philadelphia, PA, USA. (Accepted)
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    Bues, M. (2017). Consumer Privacy in Online Purchase Environments — A Dual Calculus Framework and Research Directions. In Proceedings of the Marketing EDGE Summit, New Orleans, LA, USA.
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    Bues, M. (2017). Konsumentenprivatsphäre im Internet: Einflussfaktoren auf Individualebene und Implikationen für Unternehmen und Verbraucherschutz. In Proceedings of the 10. NRW-Workshop Verbraucherforschung, Düsseldorf, Deutschland. (Accepted)
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    Bues, M., & Hoyer, W. D. (2017). Understanding the Privacy Paradox: The Influence of Disclosure Willingness on Actual Data Disclosure. In Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands. (Accepted)
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    Kroschke, M., & Steiner, M. (2017). The Influence of Social Cues on Users’ Information Disclosure Intentions — The Case of Mobile Apps. In Proceedings of the International Conference on Information Systems, Seoul, South Korea. (In press)
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    Kroschke, M., & Steiner, M. (2017). The Influence of Social Cues on Users’ Information Disclosure Intentions — The Case of Mobile Apps. In Proceedings of the International Conference on Information Systems, Seoul, South Korea.
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    Roggentin, A. S., Bues, M., Stegemann, M., & Hoyer, W. D. (2017). Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination. In Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands. (Accepted)
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    2016

    Bues, M., Stegemann, M., & Hoyer, W. D. (2016). Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway. (Accepted)
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    Bues, M., Kraus, L. K., Stegemann, M., & Hoyer, W. D. (2016). Let Your Customer Be King — The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA. (Accepted)
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  • Chapter in Book

    2018

    Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). Warenkorb-Abbrüche im Onlinehandel — Warum Shopper nicht zu Käufern werden und wie Unternehmen reagieren können. In Deutscher Dialogmarketing Verband e. V. (Ed.), Dialogmarketing Perspektiven 2017/2018 (pp. 101–116).
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    2017

    Krafft, M., & Bues, M. (2017). Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts. In Helm, S., Günter, B., & Eggert, A. (Eds.), Kundenwert (4th ed., pp. 237–250). Wiesbaden: Gabler Verlag.
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    Krafft, M., Bues, M., & Rutsatz, U. (2017). Customer Lifetime Value in der praktischen Anwendung im Distanzhandel. In Helm, S., Günter, B., & Eggert, A. (Eds.), Kundenwert (4th ed., pp. 573–596). Wiesbaden: Gabler Verlag.
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  • Abstract / Poster

    2016

    Bues, M., & Hoyer, W. D. (2016). Toward an Improved Understanding of the Privacy Paradox. Poster session presented at the NA — Advances in Consumer Research, Berlin, Germany. (Accepted)
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