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      • Chair of Marketing Management (IfM)
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            • Projects | Dr. Mirja Kroschke
 
Dr. Mirja Kroschke
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster


m.kroschke@uni-muenster.de

  • About
  • Publications
  • Projects
  • Awards
  • in progress

    Store Remodeling in Grocery Retailing


    Project status in progress
    Project time since 01.05.2017
    Keywords Retailing; Store Remodeling; Store Performance; Shopping Experience

     

    On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior


    Project status in progress
    Project time since 01.01.2017
    Keywords Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment

     

  • definitely finished

    Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures


    Project status definitely finished
    Project time 01.01.2017- 31.12.2020
    Keywords Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives

     

  • Dates and Events
    01.
    Jul.
    2025

    Guest lecture | Alexander Bellin (Deichmann)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Analytics II
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    16.
    Jun.
    2025

    Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

     
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

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