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            • Projects | Dr. Mirja Kroschke
 
Dr. Mirja Kroschke
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster


m.kroschke@uni-muenster.de

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • in progress

    Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures


    Project status in progress
    Project time 01.01.2017- 31.12.2020
    Keywords Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives

     

    Store Remodeling in Grocery Retailing


    Project status in progress
    Project time since 01.05.2017
    Keywords Retailing, Store Remodeling, Store Performance, Shopping Experience

     

    On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior


    Project status in progress
    Project time since 01.01.2017
    Keywords Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment

     

  • Dates and Events
    25.
    Feb.
    2021

    Exam | Marketing Operations

    09:00
    Authored by IFM
     
    01.
    Mar.
    2021

    Exam | Consumer Behavior

    08:00
    Authored by IFM
     
    03.
    Mar.
    2021

    Berufsperspektiven in Zeiten von Corona | WWU Career Service

    10:00
    Authored by MCM
     
    16.
    Mar.
    2021

    Brown Bag Seminar with Prof. Dr. Nadine Riedel (WWU)

    12:30
    Authored by MCM
     
    30.
    Mar.
    2021

    Brown Bag Seminar with Associate Prof. Christine Eckert (University of Technology Sydney)

    12:30
    Authored by MCM
     
    More events
  • News
    15.
    Oct.
    2020

    MCM und Heribert Meffert-Bibliothek bleiben weiterhin für Studierende geschlossen / MCM and Heribert Meffert Library stay closed for students

     
    12.
    Feb.
    2021

    Guest Lecture by Dow Goes Digital in Times of COVID-19

     
    01.
    Feb.
    2021

    Virtual Visit at the MCM – Guest Lecture by Engelhard Arzneimittel on Sales Territory Realignment

     
    01.
    Feb.
    2021

    Virtual Visit at the MCM - Guest Lecture by the Otto Group on the Use of Artificial Intelligence

     
    28.
    Jan.
    2021

    Invitation to the Meditation-Challenge

     
    More news

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Germany

marketing@uni-muenster.de

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