Projects | Dr. Mirja Kroschke | Marketing Center Münster

Dr. Mirja Kroschke
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster

m.kroschke@uni-muenster.de

Project status	definitely finished
Project time	01.01.2017- 31.12.2020
Keywords	Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives

Project status	in progress
Project time	since 01.05.2017
Keywords	Retailing; Store Remodeling; Store Performance; Shopping Experience

Project status	in progress
Project time	since 01.01.2017
Keywords	Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment