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            • Projects | Dr. Mirja Kroschke
 
Dr. Mirja Kroschke
Research Fellow

Chair of Marketing Management

Am Stadtgraben 13-15
48143 Münster


m.kroschke@uni-muenster.de

  • About
  • Publications
  • Projects
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  • Courses

  • in progress

    Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures

    Project status in progress
    Project time 01.01.2017- 31.12.2020
    Keywords Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives

     

    Store Remodeling in Grocery Retailing

    Project status in progress
    Project time since 01.05.2017
    Keywords Retailing, Store Remodeling, Store Performance, Shopping Experience

     

    On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior

    Project status in progress
    Project time since 01.01.2017
    Keywords Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment

     

  • Dates and Events
    20.
    Apr.
    2020

    Begin | 1st term SS 2020

    Authored by MCM
     
    25.
    Apr.
    2020

    Deadline | Apply for wiriting your thesis at the MCM (starting Q3 2020)

    Authored by MCM
     
    25.
    May.
    2020

    Begin | 2nd term SS 2020

    Authored by MCM
     
    29.
    May.
    2020

    Exam | Retail Management (ONLY resit)

    10:00 - 11:00
    Authored by IWM
     
    17.
    Jul.
    2020

    End of lectures | SS 2020

    Authored by MCM
     
    More events
  • News
    16.
    Mar.
    2020

    MCM und Heribert Meffert Bibliothek vorerst für Studierende geschlossen / MCM and Heribert Meffert Library temporarily closed for students

     
    06.
    Apr.
    2020

    Paper on willingsness to pay by Jonas Schmidt (IfM) published at JAMS

     
    04.
    Apr.
    2020

    MCM-Professor Hennig-Thurau in der „F.A.Z“ über Adidas Mieten-Shitstorm und warum es Flipper-Marketer im Vorstand braucht

     
    27.
    Mar.
    2020

    Social Media als Katalysator in der Corona-Krise - Professor Thorsten Hennig-Thurau in der „ZEIT“

     
    13.
    Mar.
    2020

    Circle of Excellence in Marketing | Jetzt bewerben bis zum 26.04.2020

     
    More news

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Germany

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