On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior
| Project status | in progress |
| Project time | since 01.01.2017 |
| Keywords | Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment |
| Project status | in progress |
| Project time | since 01.01.2017 |
| Keywords | Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment |