The German economy has collapsed at record speed due to the corona crisis. While the overall economic performance has declined, some industries such as the aviation or the tourism sector are suffering particularly from the ongoing crisis.
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.
In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.
The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).
Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.
The Chair of Marketing Management is looking for new student assistants (5h/week).
Are you interested? Let ́s get in touch! Please send your full application (incl. relevant certificates, references) to Felix Lehmkuhle. In case of any further questions, just give us a call (+49 251 83-25033).
For many students, the current situation is extremely stressful. The loss of many part-time jobs due to the outbreak of Covid-19 poses great financial challenges for students.
Die Vorlesung „Customer Management” war bislang Teil der „Vertiefung Marketing” im Bachelorstudiengang Betriebswirtschaftslehre. Sie wurde zuletzt im Sommersemester 2018 gehalten und wird zukünftig nicht mehr Bestandteil des Modulhandbuchs sein.
Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.
