Bundesverband Direktvertrieb Deutschland working group as guest at MCM
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
Michael Gerke and Tim Kalwey Win the "Best Doctoral Paper" Award at the GSSI Conference
From June 8 to 11, Michael Gerke and Tim Kalwey (both doctoral students at the Chair of Marketing Management) attended the Global Sales Science Institute (GSSI) conference in Frankfurt am Main.
The role of status in a multi-tier B2B customer loyalty program - a new publication from MCM scholars
As part of a multinational research team around Vijay Viswanathan, Tammo Bijmolt and Javier Sese, Professor Manfred Krafft and Dr.
Customers in the solutions business: What role do they play and what makes solutions more effective for them?
Due to increased international competitive pressure, supplier companies in the B2B sector are transforming from product providers to solution providers. In the solutions business, suppliers provide their customers with individual offerings with the aim of improving customer processes by solving strategically important customer problems. However, solutions can only be successful if customers actively participate in the different phases of the solutions process, namely the definition of requirements, the implementation as well as the review of the offering.
Procter & Gamble shares practical insights with the Market Research course
In all courses of the Marketing Center Münster, not only theoretical knowledge is taught, but the application of this knowledge in practice is of utmost importance as well.
WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”
The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.
Strengthening university ties – Professor Krafft visits university on Gran Canaria
In March 2022, Professor Manfred Krafft spent three weeks at the Universidad de Las Palmas de Gran Canaria. The primary goal of the stay was to promote cooperation efforts between the Universidad de Las Palmas de Gran Canaria and the WWU on various levels. On the one hand, an exchange program between the universities is to be established, which is to be implemented department-wide at the level of students, doctoral candidates and lecturers.
Awarded: Katrin Hess accepted into WiWi-Talents program for highly talented student
Once again, a student from FB4 was honored as a true "WiWi talent".
Consumer Behavior - Carolin Müller Shares Insights about Henkel’s Powerhouse of Hair
As part of this year’s Consumer Behavior master course, Carolin Müller from Henkel Beauty Care was invited to the Chair of Marketing Management to share practical course-related insights.
As Brand Activation Manager for the #1 hair styling brand Taft, she introduced students to the way of working in a professional marketing organization while providing a deeper understanding of how consumer behavior is actively incorporated into brand management. By for instance illustrating to the students how the relaunch of the iconic Taft in 2021 was implemented.
Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022
The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.