Once again, a student from FB4 was honored as a true "WiWi talent".

As part of this year’s Consumer Behavior master course, Carolin Müller from Henkel Beauty Care was invited to the Chair of Marketing Management to share practical course-related insights.

As Brand Activation Manager for the #1 hair styling brand Taft, she introduced students to the way of working in a professional marketing organization while providing a deeper understanding of how consumer behavior is actively incorporated into brand management. By for instance illustrating to the students how the relaunch of the iconic Taft in 2021 was implemented.

The master students of the course “Consumer Behavior” were given many valuable insights into the basic principles of psychology in a guest lecture given by Anna-Gesina Hülemeier, a research associate and doctoral student at the University of Münster's Department of Psychology.

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

On November 12, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Krafft and his team were pleased to welcome Klaus Rudert (Managing Director and Global Corporate Account Executive), Benedikt Rammrath (Account Executive) and Lukas Stockhausen (Account Manager). After last year's guest lecture via Zoom, fortunately all three guest lecturers found their way to Münster and spoke in person.

On October 29, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - and Christine Collot - Head of Shopper and Trade Marketing - shared valuable, practical insights on the topic of sales territory alignment. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.