In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
Another great achievement by the Marketing Center Münster:
The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
From November 13 to 17, 2023, the Chair of Marketing Management welcomed Assistant Professor Stijn Maesen from Imperial College, London. Professor Maesen, who earned his Ph.D. in Marketing from KU Leuven, brings a wealth of experience from his previous work in marketing research at GfK.
As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.
From May 11 to May 12, 20 highly motivated students of the Circle of Excellence in Marketing (CEM) embarked on an exciting two-day trip to Stuttgart-Zuffenhausen to gain valuable insights into work practices, atmospheres, and career opportunities at Porsche.
On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.
