The master students of the course “Consumer Behavior” were given many valuable insights into the basic principles of psychology in a guest lecture given by Anna-Gesina Hülemeier, a research associate and doctoral student at the University of Münster's Department of Psychology.
As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.
Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.
On November 12, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Krafft and his team were pleased to welcome Klaus Rudert (Managing Director and Global Corporate Account Executive), Benedikt Rammrath (Account Executive) and Lukas Stockhausen (Account Manager). After last year's guest lecture via Zoom, fortunately all three guest lecturers found their way to Münster and spoke in person.
On October 29, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - and Christine Collot - Head of Shopper and Trade Marketing - shared valuable, practical insights on the topic of sales territory alignment. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.
Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.
On Friday, 15 October 2021, we were once again pleased to welcome representatives from the Mars company to the Master's course "Sales Management". The guest lecture by Mars is a repeat of a long-standing and good tradition to give students valuable insights from corporate practice.
Professor Manfred Krafft presented the latest insights into direct selling research in a webinar on October 5, 2021 together with Professor Anne Coughlan, Emeritus Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston, and Dr. Robert Cavitt, CEO of Jenko and Director of the Direct Selling Education Foundation.
Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years.
In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.