Veranstaltung "Customer Management" wird eingestellt
„Customer Management” wird im Bachelor Betriebswirtschaftslehre nicht mehr angeboten
Die Vorlesung „Customer Management” war bislang Teil der „Vertiefung Marketing” im Bachelorstudiengang Betriebswirtschaftslehre. Sie wurde zuletzt im Sommersemester 2018 gehalten und wird zukünftig nicht mehr Bestandteil des Modulhandbuchs sein.
Chair of Marketing Management Awarded for the Best Chair Project 2020
Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.
Anton Dreesmann Award
One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.
Guest Lecture by Dow Chemical in Sales Management
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Guest Lecture by Engelhard Arzneimittel GmbH & Co. KG in Sales Management
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
International guest lecturers visited Chair of Marketing Management
Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).
Guest Lecture by Mars in Sales Management
On December 6, 2019, the IfM welcomed Frank Hanisch, Customer Business Director Mars Petcare and Nexan Chopra, EU Customer Business Director, from Mars. They were invited to give a guest lecture in the Master course Sales Management.
Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)
Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.
Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture
Yet again, Henkel visited the lecture “Consumer Behavior” and demonstrated how the theoretical fundamentals taught in the lecture are applied in practice. Laura Lorch and Peter Reichmann (Category Insight Management at Henkel Beauty Care) offered fascinating insights in their talk entitled “Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture”.