Exam inspection | Entertainment Media Marketing
Exam Inspection | Brand Management
Kick-Off | MSc Seminar DoIT together with Check24
AI-Powered customer journeys in the online travel industry
Start | MSc module 'Pricing' (Prof. Anett Erdmann | ESIC)
This course provides an in-depth exploration of one of the most critical elements of the marketing mix – the price – as a key factor in capturing the created value of products and services and the primary driver of a company’s revenue. It plays a crucial role in profitability and business sustainability. This course emphasizes the assessment of customer value perception, price response of customers and competitors, and the development of smart customer-centric pricing strategies, both at the C-level (starting from the business model) and the analyst level.
Kick-Off | MSc Seminar DoIT together with Mirko Caspar
Mirko Caspar is a highly experienced leadership expert. Over 12 years as Co-CEO of Mister Spex, he played a pivotal role in transforming the company from its early days into a publicly listed enterprise. Drawing from his extensive experience, Mirko has developed an Inner Leadership Framework designed to help (future) leaders enhance their leadership capabilities and problem-solving skills.
The framework is built on five foundational principles: