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Sonja Gensler

Start | MSc module 'Pricing' (Prof. Anett Erdmann | ESIC)

Monday, 14. April 2025 - 12:15, JUR 372

This course provides an in-depth exploration of one of the most critical elements of the marketing mix – the price – as a key factor in capturing the created value of products and services and the primary driver of a company’s revenue. It plays a crucial role in profitability and business sustainability. This course emphasizes the assessment of customer value perception, price response of customers and competitors, and the development of smart customer-centric pricing strategies, both at the C-level (starting from the business model) and the analyst level.

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Sonja Gensler

Kick-Off | MSc Seminar DoIT together with Mirko Caspar

Monday, 28. April 2025 - 14:15, JUR 498

Mirko Caspar is a highly experienced leadership expert. Over 12 years as Co-CEO of Mister Spex, he played a pivotal role in transforming the company from its early days into a publicly listed enterprise. Drawing from his extensive experience, Mirko has developed an Inner Leadership Framework designed to help (future) leaders enhance their leadership capabilities and problem-solving skills.

The framework is built on five foundational principles:

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