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            • Courses | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita

  • Winter Term 2026/27

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    MSc Seminar | DoIT! Generative AI and Consumer Decision-Making
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2026

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    MSc Seminar | Digital Consumer Twins to Gain Marketing Insights
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Exercise
    Thesis Supervision
    englisch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Winter Term 2025/26

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    Seminar | DoIT - How to improve consumers’ literacy
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2025

    Bachelor

    Seminar
    BSc Seminar | Gameplan für den Markt
    deutsch

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT seminar together with Check24
    englisch

    Seminar
    Seminar | DoIT seminar together with Mirko Caspar
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2024/25

    Master

    Seminar
    IWM Seminar: KnowIT!
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2024

    Bachelor

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT! The Power of Unlocking Better Growth
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2023/24

    Master

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
    deutsch

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Sportpaten'
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2023

    Master

    Seminar
    Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | DoIT! How to manage the customer decision journey?
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2022

    Master

    Seminar
    IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
    englisch

    Seminar
    Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar | DoIT! Driving market through sustainability: The role of market orientation
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    Seminar
    Seminar | KnowIT!
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Pricing Analysis and Revenue Management
    englisch

    Master

    Seminar
    Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch
  • Dates and Events
    04.
    Aug.
    2026

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
    12.
    Aug.
    2026

    Exam | Innovationsmanagement

    08:00 - 09:00
    Authored by LMM
     
    30.
    Sep.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' | noch offen

    00:00 - 23:45
    Authored by Sonja Gensler
     
    Gemeinsames Seminar mit KPMG
  • News
    31.
    Jul.
    2026

    APPLY NOW - Become a Student Assistant @IfM

     
    30.
    Jul.
    2026

    Prof. Dr. Manfred Krafft as Marketing Expert on SWR Marktcheck's Netto Check

     
    17.
    Jul.
    2026

    Guest Lecture by Björn Ognibeni on Chinese Approaches to Brand Management

     
    14.
    Jul.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' möglich

     
    14.
    Jul.
    2026

    Sonja Gensler received the MSc Business Administration Teaching Award

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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