MCM scholars Kai Manke (LMM) and Raoul Kübler (JPM&MA) win together with Professor Koen Pauwels from Northeastern University Boston the inaugural “Most Promising Research” Award of this year’s Interactive Marketing Research conference sponsored by the Lazaridis Institute of Technology.

In their award-winning research study “An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections“ the international team examines how the social media strategies of the two presidential candidates drove the election outcome in 2016.

Dear students,

as of now, you can apply for the MCM seminars in the winter semester 2020.
Please specify your preferences until August 19, 2020.

Online application for the MCM master seminars in the winter semester 2020/21 [closed]

The following seminars are offered:

The University of Münster is once again honored by the Sales Education Foundation (SEF) in its 2020 ANNUAL magazine as one of the "Top Universities for Professional Sales Education". SEF recognizes the University of Münster for preparing students for successful careers in professional selling. The latest edition (14^th) of the SEF ANNUAL magazine is available on SEF’s website.

Over 20 members of the Circle of Excellence in Marketing (CEM) took part in the annual CEM Workshop at the headquarter of Porsche in Stuttgart-Zuffenhausen. The two-day workshop, from the January 16 to 17, 2020, was designed to give CEM members a first look behind the scenes of the Porsche AG. The workshop further enabled an exchange of academic and practical insights between marketing students from Berlin, Cologne and Muenster and the Marketing team of Porsche.