Du hast Spaß an Social Media und möchtest das MCM aktiv mitgestalten? Dann suchen wir dich! Entwickle eigene Content-Ideen und begleite Vorlesungen, Events und besondere Veranstaltungen mit der Kamera.
This summer semester, 24 bachelor students had the opportunity to participate in the seminar "Future of Sports Business", organized by Prof. Thorsten Wiesel and Niklas Unke of the Institute for Value-based Marketing and the Institute for Cooperatives (IfG), in collaboration with Schalke 04 and the Uni Baskets Münster.
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
The registration for MSc seminars offered by the Marketing Center Münster in the winter semester 2026/2027 is now open.
Please submit your preferences by June 19, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
The latest edition of MCM News is here — and it comes with a question that has shaped marketing research and education for decades, yet feels more relevant than ever in the age of Big Data, real-time tracking, and generative AI: what has fundamentally changed over the past 25 years, and what has remained surprisingly stable? In our cover story, Prof. Manfred Krafft and Jun.-Prof.
Applications for the Master in Business Administration - Major Marketing at the Marketing Center Münster are now open until July 15, 2026!
Was hat Marketing eigentlich mit anderen betriebswirtschaftlichen Unternehmensfunktionen und -bereichen zu tun?
Our CEM students are pleased to look back on the successful completion of a CEM Cares project.
With the Organ Donation Awareness Days 2025, our students were able to send a strong message in support of education and awareness surrounding the topic of organ donation.
Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.