Applications for the Master in Business Administration - Major Marketing at the Marketing Center Münster are now open until July 15, 2026!
Detailed information about our master's degree program and the application process can be found here on our website and on the official information page of the School of Business and Economics
The latest edition of MCM News is here — and it comes with a question that has shaped marketing research and education for decades, yet feels more relevant than ever in the age of Big Data, real-time tracking, and generative AI: what has fundamentally changed over the past 25 years, and what has remained surprisingly stable? In our cover story, Prof. Manfred Krafft and Jun.-Prof.
Was hat Marketing eigentlich mit anderen betriebswirtschaftlichen Unternehmensfunktionen und -bereichen zu tun?
Our CEM students are pleased to look back on the successful completion of a CEM Cares project.
With the Organ Donation Awareness Days 2025, our students were able to send a strong message in support of education and awareness surrounding the topic of organ donation.
Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.
The registration for MSc seminars offered by the Marketing Center Münster in the summer semester 2026 is now open.
Please submit your preferences by December 12, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.
As the summer semester 2025 comes to a close, the Marketing Center is pleased to present the latest issue of the MCM News!
In this issue, we share updates on current developments in research and teaching and draw your attention to an exciting Marketing Alumni Münster event on November 14.
At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.
But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?
To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.