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LMM

Münster's Marketing Students explore the Value Potential of the Metaverse, in Virtual and Physical Worlds!

Münster's marketing students recently delved into the potential value of the metaverse as part of their seminar on "Metaverse Marketing" hosted by Ronny Behrens, Philo Freiboth, and David Jütte from the Chair of Marketing and Media. The first part of the seminar comprised three events, featuring industry experts who discussed distinct aspects of the metaverse.

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MCM

Best German Universities - STRIVE Magazine Lists MCM as Top Address for Marketing Students

Which university you studied at is more important than ever for your professional future. Top German universities support their students in establishing the right networks and developing a future-oriented mindset. STRIVE Magazine show the best addresses for the subjects of business, tech, marketing, law and medicine.

STRIVE magazine is one of the most exciting emerging business magazines in Germany and has made it its mission to address and make insights available to all interested parties who want to rethink business.

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MCM

The day Amazon came to Münster!

MCM professors Thorsten Hennig-Thurau and Manfred Krafft jointly chair the Münster School of Business & Economics effort to transform business education at the undergraduate level. An essential element of the School’s new bachelor’s program is its extensive onboarding module, which features the integration of theory with practical insights from industry leaders. This week, the MCM professors had the great pleasure to welcome Rocco Bräuniger, Amazon’s Country Leader for Germany and the DACH region, in Münster's largest lecture hall.

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MCM

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