Münster's Marketing Students explore the Value Potential of the Metaverse, in Virtual and Physical Worlds!

Münster's marketing students recently delved into the potential value of the metaverse as part of their seminar on "Metaverse Marketing" hosted by Ronny Behrens, Philo Freiboth, and David Jütte from the Chair of Marketing and Media. The first part of the seminar comprised three events, featuring industry experts who discussed distinct aspects of the metaverse.