Am 02. Oktober 2019 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing". Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten.
Hier können Sie die neueste Ausgabe unseres Magazins "MCM-News" (Ausgabe August 2019) herunterladen.
Wir wünschen Ihnen viel Spaß beim Lesen unserer Berichte.
Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.
Dear students,
as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until July 14, 2019.
The following seminars are offered:
From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.
Die zwölfte Episode unserer Interviewreihe "MCM Spotlight" ist online! In diesem Format teilen ausgewählte Gäste des Marketing Center Münster in (ungefähr) 100 Sekunden ihre Sicht der Dinge mit Marketingstudenten, Wissenschaftlern und Managern.
Er hat den Online-Kauf von Brillen revolutioniert und in ein echtes Shopping-Erlebnis verwandelt: Mirko Caspar, FB4-Absolvent und Co-Gründer von Mister Spex. Im Video spricht er über Unterschiede im Management von Start-Ups und etablierten Unternehmen und gibt Einblicke in sein Verständnis von gutem Marketing.
On Friday, May 24, 2019, members of the Circle of Excellence in Marketing (CEM) took part in a workshop at Bayer Business Consulting in Leverkusen. The workshop was organized and conducted by Aline Geick, project manager in the Marketing & Sales department, Tobias Porz, director Marketing & Sales, and former CEM member Henrik Siedentopf, who today works as a consultant in Business Transformation & Change.
Die Bewerbung der WWU erhielt den Zuschlag für die Gründung eines von sechs ausgeschriebenen „Exzellenz Start-Up Center“ in NRW. Damit will das NRW-Wirtschaftsministerium Unternehmensgründungen aus der Forschung heraus nach vorn bringen.
1969 marks an important year for the University of Muenster for multiple reasons: Not only has it been the year in which the Muenster School of Business and Economics was founded, but also the year in which Professor Heribert Meffert was appointed professor and founded the first marketing chair at a German university. On April 1, 1969 Professor Meffert took on his new role in Muenster and initiated a successful development of marketing education and research that is still omnipresent today.
At the invitation of Prof. Thorsten Hennig-Thurau and Prof. Sonja Gensler, the students of Münster University’s Marketing MBA program had the opportunity to attend a special event with Prof. Heribert Meffert on March 26th 2019. During his talk, which took place 50 years after he became Germany’s inaugural marketing professor, Prof.