Dear students,

as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until December 31, 2018.

Application for the MCM seminars for the summer semester 2019 [closed]

The following seminars are offered:

On December 12, 2018, members of the Circle of Excellence in Marketing (CEM) visited the newly founded start-up Lytt in Muenster. Two former students of the University of Muenster brought their idea of a digital person of trust for employees into life and have recently been awarded the founders scholarship EXIST. They are creating a software, which enables employees to contact third party mediators anonymously in case of discrimination, harassment, or other negative experiences at work they need help with.

15. November 2018
HMB RAUM 110
Beginn 18:00 Uhr

MEET THE MCM ALUMNI Johanna Alfs

Eine Anmeldung zu der Veranstaltung ist erforderlich und die Teilnehmerzahl ist auf 15 Teilnehmer/innen begrenzt.

Institut für Wertbasiertes Marketing @ MCM
Am Stadtgraben 13-15
48143 Münster
Deutschland

Lernen Sie unsere Alumni kennen und erfahren Sie, was sie nach Abschluss des Studiums am MCM beruflich erlebt haben.

Recent years saw a remarkable increase of interest in the exploitation of large datasets in order to enhance consumer insights. Famous use cases such as Target’s ability to identify pregnant shoppers by changes in consumption behavior or micro targeting of voters with the help of user generated content have made the algorithmic evaluation of consumer behavior a state-of-the-art procedure to guide and support purchasing decisions, to select and present relevant content on online platforms, or to develop bespoke advertising campaigns.

Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.

Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.

Zum fünften Mal fand am 4. Oktober 2018 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM die neuen Masterstudierenden mit Major Marketing.