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IFM

CEM Porsche-Workshop: Combining Porsche Brand Assets with Generation Y “Driven Youth Assets”

From January 25 to 26, 25 members of the Circle of Excellence in Marketing (CEM) took part in the third CEM Porsche-Workshop in Stuttgart. The workshop was hosted by the marketing department of which some members including Dr. Stephan Nass, Alexander Georgoudakis and David Papenheim are also alumni of the CEM.

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MCM

Das MCM sucht Doktoranden!

Der Lehrstuhl für Marketing und Medien (LMM), das Institut für Marketing (IfM) und das Institut für Wertbasiertes Marketing (IWM) suchen zum nächstmöglichen Zeitpunkt wissenschaftliche Mitarbeiter/innen.

Nähere Informationen zu den Lehrstühlen und Stellen finden Sie hier. Wir freuen uns über Ihre Bewerbung!

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MCM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Carlo Vassallo

MCM Spotlight meets Carlo Vassallo (Ferrero)

The next episode of our new video format MCM Spotlight is on air!  In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This week, the spotlight is on Carlo Vassallo, Country Manager of Ferrero Germany.

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MCM

CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice

Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.

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MCM

CEM Bayer Business Consulting-Workshop: Exciting Insights into Everyday Life of an Inhouse Consultant

From November 23 to 24, 2017, members of the Circle of Excellence in Marketing (CEM) attended a workshop at Bayer Business Consulting (BC) in Leverkusen. Flora Spannagel, who is a project manager at Bayer BC, has organized the workshop on behalf of the marketing & sales practice.

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MCM

Auszeichnung herausragender Abschlussarbeiten am Marketing Center in Kooperation mit Henkel AG & Co. KGaA

Im Rahmen des diesjährigen Münsteraner Marketing Symposiums am 17. November wurde erneut der Henkel Thesis Award für die besten Masterarbeiten verliehen. Seit mittlerweile 10 Jahren stiftet die Henkel AG & Co.

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