The business process outsourcing provider Arvato Bertelsmann invited students from the Circle of Excellence in Marketing (CEM) to a two-day workshop at its headquarters in Gütersloh, Germany. The workshop on digital transformation of customer services was coordinated by Karsten Kraume and Jiaqing Zhong who work at the Arvato CRM Solutions Group. During fascinating talks given by members of the CRM Solutions Group the students gained insights into how Arvato provides tailor-made solutions for customer interaction via different communication channels.

Wir laden Sie herzlich zu unserem neuen Veranstaltungsformat 'Meet the MCM Alumni' ein.

MCM Alumni Judith Henrichsmann, verantwortlich für Online-Marketing (DACH und UK) und global Mobile Marketing bei Airbnb, stellt sich in kleinem Rahmen ihren Fragen zu Jobeinstieg und ersten Karriereschritten.

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The MCM invites all students that are interested in writing their thesis at the MCM to an informative meeting on April 19th. All marketing chairs will be present.

Information on potential topics and organizational issues will be given. The meeting takes place at 6 p.m. in the room ULB 101 (next to the main library).

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.

Nach knapp drei monatiger Renovierungsphase, erstrahlt die Heribert Meffert Bibliothek (R 110) in der 1. Etage des MCM in neuem Glanz. Ab sofort stehen die Räumlichkeiten den Studierenden nicht nur als Gruppenarbeitsraum mit 28 Sitzplätzen zur Verfügung. Auch für Seminare und Veranstaltungen soll der neue Multifunktionsraum zukünftig genutzt werden.