• Research foci

    • Artificial Intelligence and New Technologies
    • Customer Engagement
    • Causal Inference

  • Education

    09/2022- 09/2025
    Assistant Professor, University of Cologne
    05/2018- 07/2022
    Ph.D., dissertation title "Essays on Customer Engagement with New Technologies"
    10/2015- 10/2017
    Master of Science, Psychology, University of Münster
    10/2012- 09/2015
    Bachelor of Science, Psychology, University of Münster

  • Positions

    since 10/2025
    Junior Professor of Marketing Analytics, University of Münster
    09/2022- 09/2025
    Assistant Professor, University of Cologne (Habilitation System)
    02/2020- 03/2020
    Visiting Researcher, University of New South Wales, Sydney
    05/2018- 09/2022
    Doctoral Researcher, University of Cologne (Faculty of Management, Economics and Social Sciences)

  • External functions

    since 09/2024
    Member, ACR (Association for Consumer Research)
    since 11/2023
    Fellowship for Interdisciplinary Economics and Interdisciplinary Business Administration, Joachim Herz Stiftung
    since 10/2023
    Fellow, ISMS Early-Career Scholars Camp
    since 05/2018
    Member, EMAC (European Marketing Academy)

  • Appointments

    10/2025
    Offer to a Professorship for Marketing Analytics, University of Muenster (accepted)