@article{PaschmannBVHVK2025DrivingMobile,
  author = {Jens Paschmann and Hernán Bruno and Harald {van Heerde} and Franziska Völckner and Kristina Klein},
  title = {Driving Mobile App User Engagement through Gamification},
  journal = {Journal of Marketing Research},
  year = {2025},
  volume = {62},
  number = {2},
  pages = {249--273},
  doi = {10.1177/00222437241275927},
  url = {https://journals.sagepub.com/doi/10.1177/00222437241275927},
  note = {Publication status: Published}
}