We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.
Last Name A-L: 2 – 3 p.m.
Last Name M-Z: 3 – 4 p.m.
It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.
From August 4 to 6, 2025, the IfM (Chair of Marketing Management) team spent three days at an off-site seminar at Landhaus Rothenberge to intensively discuss current research projects. The focus was on project presentations by each team member, which impressively showcased the thematic diversity at the institute. The critical and constructive discussions provided all participants with valuable input for their future work.
From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.
As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.
In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.
