Two Honors for the Marketing Center Münster
The Marketing Center Münster has reason to celebrate: two researchers from the Chair of Marketing Management have recently been recognized for their outstanding doctoral work.
New Study Examines How Radical Store Transformations Affect Category Sales
A new study published in the Journal of Retailing by Marleen Hermans, Els Breugelmans, Felix Lehmkuhle, Manfred Krafft, Mirja Kroschke, and Murali Mantrala looks at how radical store transformations affect sales performance at the category level - a topic that has received surprisingly little attenti
Exam | Willkommen in der BWL (Onboarding)
Wednesday, 27. May 2026 - 11:00 to 14:00, tbd
Exam Inspection | Willkommen in der BWL (Onboarding)
Thursday, 16. April 2026 - 9:00 to 11:30, Jur073 and Jur073b
Guest Lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 30. June 2026 - 12:00 to 14:00, JUR 490
Kick-Off | Markting Strategy & Marketing Strategy in Action
Tuesday, 14. April 2026 - 12:00 to 14:00, Zoom
Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'
Friday, 17. April 2026 - 10:00 to 14:00, Zoom
Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.