On December 2^nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20^th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.

In the middle of October, the team from the Chair of Marketing Management (IfM) spent its annual doctoral seminar at the Landhaus Rothenberge to discuss current research projects of its doctoral students. Although the format stems from a long tradition, this year's event took place under quite different circumstances due to the Corona pandemic. Not only were the applicable hygiene guidelines self-evidently followed, but also ways of digital communication were used to enable all team members an equally beneficial participation.

At the end of September, the team from the Chair of Marketing Management (IfM) around Professor Krafft visited the markstones Institute of Christoph Burmann, Maik Eisenbeiß and Kristina Klein at the University of Bremen. In the course of a colloquium, five projects were presented by doctoral students. Of course, attention was paid to the compliance with the applicable COVID-19 protection measures, so that the colloquium also served as a good trial run for potential attendance events this coming winter semester.

In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.