Im Rahmen unserer vierteiligen Veranstaltungsreihe "Im Auftrag des FB4" zeigen wir den Film EINS, ZWEI, DREI von Billy Wilder (USA 1961) mit James Cagney, Horst Buchholz und Liselotte Pulver.
Im anschließenden Gespräch erfahren wir spannende Einzelheiten über das Branding von Colas und anderen Leckereien im Wandel der Zeit.
Es diskutieren:
Im Rahmen unserer vierteiligen Veranstaltungsreihe "Im Auftrag des FB4" zeigen wir den Film WALL STREET von Oliver Stone (USA 1987) mit Michael Douglas, Charlie Sheen und Daryl Hannah.
Im anschließenden Gespräch erfahren wir, was der schillernde Firmenkäufer Mr. Gekko mit gestrigen und morgigen Finanzkrisen zu tun hat.
Es diskutieren:
Please register via Doodle until June 11th 2019.
For more information please go to: https://www.marketingcenter.de/en/research/brown-bag-seminars
Wie auch in den vergangenen Jahren findet in diesem Jahr erneut der Info-Tag zum Master BWL statt. Hier informiert die Studienkoordination eigene und auswärtige Studieninteressierte über den Master BWL an der WWU. Darüber hinaus stellen die Center Accounting, Finance, Management und Marketing die Studieninhalte ihrer Major vor und bieten den Anwesenden die Möglichkeit, Professoren, Mitarbeiter und Studierende aus dem Major kennenzulernen.
Der Info-Tag Master BWL 2019 findet am 25. April statt.
1969 marks an important year for the University of Muenster for multiple reasons: Not only has it been the year in which the Muenster School of Business and Economics was founded, but also the year in which Professor Heribert Meffert was appointed professor and founded the first marketing chair at a German university. On April 1, 1969 Professor Meffert took on his new role in Muenster and initiated a successful development of marketing education and research that is still omnipresent today.
At the invitation of Prof. Thorsten Hennig-Thurau and Prof. Sonja Gensler, the students of Münster University’s Marketing MBA program had the opportunity to attend a special event with Prof. Heribert Meffert on March 26th 2019. During his talk, which took place 50 years after he became Germany’s inaugural marketing professor, Prof.
The entertainment industry, and the movie business in particular, is experiencing turbulent times. New technologies, channels, and players challenge Hollywood’s existing business models, with large numbers of consumers shifting their watching behavior toward streaming services. As part of Professor Hennig-Thurau’s master course on “Entertainment Media Marketing,” two executives discussed these changes and the state of filmed entertainment from very different angles.
Please register via Doodle until February 14th 2019.
For more information please go to: https://www.marketingcenter.de/en/research/brown-bag-seminars
Field trip to entertainment practice: As the grand finale of our "Entertainment Media Marketing" course, some 30 MCM students and their lecturers, along with professors from other departments of the University of Münster School of Business and Economics, headed for the Schlosstheater and inspected the movie "Green Book", a Golden Globe winner and multiple Oscar nominee, on its release day.
In the next guest speaker session of Innovation Management on January 22nd MCM alumni Dr. Monske and Dr. Stafflage from Capgemini Invent will be talking about structured thinking and digital transformation projects.
Afterwards you are invited to a get-together at the MCM in room 006 (ground floor) starting at 12 o‘clock Capgemini will be providing snacks and drinks. Please feel free to join us for great networking possibilities and interesting discussions.
We look forward to seeing you there.