"Entertainment Media Marketing" Course at the Movies: Green Book

Field trip to entertainment practice: As the grand finale of our "Entertainment Media Marketing" course, some 30 MCM students and their lecturers, along with professors from other departments of the University of Münster School of Business and Economics, headed for the Schlosstheater and inspected the movie "Green Book", a Golden Globe winner and multiple Oscar nominee, on its release day. It turned out to be a great night, with wide agreement among senior and junior entertainment scientists that Entertainment One's film, which features Oscar winner Mahershala Ali and Lord of the Rings star Viggo Mortensen, will generate a lot of positive word of mouth (and well deserves it).