Dear students,
We cordially invite you to a 21-day meditation challenge within the framework of #WWUtogether, which the MCM is offering thanks to the kind support of the Marketing Alumni Münster e.V.
Invitation to the Meditation-Challenge
Interview with Prof. Raoul Kübler about Sponsoring of Offshore Sailing and Success of German Vendee Globe Sailor Boris Herrmann published by segelreporter.com
MCM Professor Raoul Kübler was interviewed by Germany’s leading online sailing magazine segelreporter.com. With Boris Herrmann being the first German sailor to finish the world’s hardest solo around the world race, sailing gained in popularity and enjoyed a substantial increase in screen and media time.
In his interview, Professor Kübler discusses the reasons behind the growing public interest in offshore sailing and how Boris Herrmann successfully used social media to engage with a worldwide audience to promote his campaign but also sailing in general.
„Zusammen ist man weniger allein” – Das MCM bietet Angebote zur Steigerung der Interaktion an
Die Corona-Situation erschwert die Interaktion nicht nur zwischen Studierenden und Lehrenden, sondern auch den Austausch der Studierenden untereinander. Aufgrund des Digital-Semesters fehlen insbesondere die spontanen, persönlichen Kontakte, die das Universitätsleben ausmachen. Möglichkeiten des kurzen, informellen Austauschs mit Lehrenden im Anschluss an eine Vorlesung oder der zufällige Kontakt mit anderen Studierenden am Fahrradständer zwischen zwei Lehrveranstaltungen sind aktuell nicht gegeben.
Mars Visits the MCM - Virtual Premiere in a Long Tradition of Guest Lectures
On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.
Virtual Guest Lecture by Generation f in the Course "Consumer Behavior"
On January 14, the MCM was pleased to receive a visit and digital guest lecture as part of the course "Consumer Behavior" from the startup Generation f. The three co-founders Sophia Escheu, Julia Kirsch and Carla Schell described the process of brainstorming ideas to their pilot project and explained what Generation f is ultimately all about. In essence, their company serves as a virtual platform for sustainable networking.
Hollywood Goes Germany: Wie der Eintritt neuer Streaming-Dienste den Wettbewerb um Zuschauer weiter verschärft
Der Einstieg von Disney+ als erster Streaming-Dienst „Made in Hollywood“ setzt etablierte TV-Sender, insbesondere öffentlich-rechtliche, zusätzlich unter Druck. Aber auch Streaming-Giganten leiden unter der neuen Konkurrenz – zumindest in Sachen Sehzeit: Die Streaming-Marktführer verlieren bei Disney+-Adoptern knapp vier Prozentpunkte der Sehzeit im Vergleich zu Nicht-Adoptern; die Zahl der Abonnenten ist drei Monate nach Markteintritt (noch) nicht betroffen. Die Corona-Pandemie beschleunigt den Streaming-Trend: 50 bis 69-Jährige steigern ihre Streaming-Sehzeit um 15%.
The Reinvention of Retail – Interview with Professor Krafft in “Die Glocke”
Stationary retailers are increasingly redesigning their stores to differentiate themselves from the competition and appeal to new customer groups. In an interview with “Die Glocke”, Professor Krafft explains how traditional retailers successfully transform their stores along the lines of real market halls to better meet changing consumer preferences.
„Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!
Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.
IfM Research Fellow Dr. Jonas Schmidt is Runner-Up for the Mary Kay Dissertation Award
Dr. Jonas Schmidt, research assistant at the Chair of Marketing Management, participated in the award ceremony for the best dissertation hosted by the Academy of Marketing Science. The Academy of Marketing Science is an international, scholarly organization dedicated to promoting high standards and excellence in both the creation and dissemination of marketing knowledge and the advancement of marketing practice around the world. For more than 25 years, the international cosmetics company Mary Kay Inc.