Anne T. Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management, Northwestern University.
Professor Anne Coughlan visits the MCM from January 28 to February 3, 2018
Das MCM sucht Doktoranden!
Der Lehrstuhl für Marketing und Medien (LMM), das Institut für Marketing (IfM) und das Institut für Wertbasiertes Marketing (IWM) suchen zum nächstmöglichen Zeitpunkt wissenschaftliche Mitarbeiter/innen.
Nähere Informationen zu den Lehrstühlen und Stellen finden Sie hier. Wir freuen uns über Ihre Bewerbung!
Application for the MCM seminars for the summer semester 2018
Dear students,
as of now, you can apply for the following MCM seminars for the summer semester 2018:
MCM Spotlight: 100+ Seconds Münster Food for Thought with Rick Gretz
"Find what you love and do it as best as you can."
The next episode of our new video format MCM Spotlight is "live"! In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
To Infinity-- and Beyond! Article by Kupfer & Hennig-Thurau published in JAMS
MCM scholars Ann-Kristin Kupfer and Thorsten Hennig-Thurau –together with co-authors Mark Houston (Texas Christian University) and Martin Spann (LMU Munich)—have published a new article on pre-release consumer buzz in the Journal of the Academy of Marketing Science. The authors explore what we all mean when we say "This movie has a lot of buzz!", offering a look at the concept's core. They employ a theories-in-use approach to conceptualize this important construct and use secondary data to illustrate the performance of the theory-based conceptualization.
Social Media Marketing Scholars, Assemble! Research Group Receives Three-Year DFG Grant
The DFG research group on "How Social Media Changes Marketing," featuring MCM scholars Professor Hennig-Thurau and Dr. Kupfer, receives another three-year DFG grant.
The German Research Foundation DFG has extended its substantial funding of the research group "How Social Media Changes Marketing" for three more years. It consists of renowned scholars from the University of Hamburg (Henrik Sattler, Michel Clement, and Mark Heitmann), the University of Cologne (Fanziska Völckner and Detlef Schoder), and the Kühne Logistics University (Sönke Albers and Christian Barrot), in addition to Münster’s marketing experts Professor Thorsten Hennig-Thurau and Dr. Ann-Kristin Kupfer.
CEM Johnson & Johnson-Workshop: Consumer Marketing meets Pharma Marketing
From November 29 to 30, 2017, members of the Circle of Excellence in Marketing (CEM) spent two exciting days at the headquarters of Johnson & Johnson in Neuss. Carola Griesshaber, member of the talent acquisition team organized the workshop and welcomed the participants from Berlin, Cologne and Münster on their arrival.
Erfolgreiches ERCIS Launchpad 2017
Am Nikolaustag fand das diesjährige ERCIS Launch Pad, der digitaler Ideenwettbewerb an der WWU Münster statt
In der vergangenen Woche am Nikolaustag fand das diesjährigen 10. ERCIS Launch Pad, der digitale Ideenwettbewerb für Startups und Gründungswillige, im Hörsaal am Leonardo-Campus 18 statt. Organisiert wurde das Launch Pad von Prof. Dr. Vossen, Prof. Dr. Wiesel und dem digital Hub münsterland. Über die Jahre hinweg...
MCM Spotlight: 100+ Seconds Münster Food for Thought with Carlo Vassallo
MCM Spotlight meets Carlo Vassallo (Ferrero)
The next episode of our new video format MCM Spotlight is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
This week, the spotlight is on Carlo Vassallo, Country Manager of Ferrero Germany.