As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.
Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM
Application for the MCM master seminars in the winter semester 2025
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2025.
Please specify your preferences until June 13, 2025 - 23:59.
Online application for the MCM master seminars in the winter semester 2025
The following seminars will be offered in the next semester:
From Theory to Practice: Hands-On Learning
In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.
Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award
Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.
Introducing Spatial Word of Mouth: New Article Co-authored by MCM Prof. Hennig-Thurau on Electronic WOM for the Metaverse Age
In a new article published in the Journal of Retailing (rated “A” by VHB), Professor Thorsten Hennig-Thurau from the Chair of Marketing & Media together with former MCM professor Raoul Kübler (now ESSEC Business School, France) investigate how users of the metaverse communicate with and in immersive digital environments. In their article, they introduce the concept of Spatial Word of Mouth (WOM) as an extension and 3D evolution of traditional electronic WOM alias eWOM for the metaverse age.
Circle of Excellence in Marketing | Apply until April 22!
The current application round for the student support program "Circle of Excellence in Marketing" ends on April 22, 2024.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
DIGIT sucht Wissenschaftliche*r Mitarbeiter*in
Stellenausschreibung
Am Lehrstuhl für Digitale Transformation der Wirtschaftswissenschaftlichen Fakultät der Universität Münster ist zum nächstmöglichen Zeitpunkt die Stelle als
Wissenschaftliche*r Mitarbeiter*in (m/w/d)
(E 13 TV-L)
zu besetzen. Die Stelle ist zunächst auf drei Jahre befristet (75 % Arbeitszeit: 29 Stunden 52 Minuten) ist jedoch bei Bedarf im Rahmen deines Promotionsvorhabens verlängerbar. Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.
Can Public Broadcasting News Save Democracy in Digital Times? New Study by Dr. Kai Manke & Prof. Thorsten Hennig-Thurau
In our increasingly chaotic political arena, Public Broadcasting News (think: Germany’s 'Tagesschau') drive people's political participation and civic engagement -- in ways that commercial news media do not. Public Broadcasting News (PBN) also contribute to people's political knowledge and their support for democratic values, two key foundations of any (truly) democratic society.